Mobile Engagement Market

Global Mobile Engagement Market Size, Growth & Revenue 2023-2031

Global Mobile Engagement Market is segmented by Application (Retail, E-commerce, Customer support, Marketing, Healthcare), , Type (Push notifications, SMS marketing, In-app engagement, Social media, Email campaigns) and Geography (North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

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INDUSTRY OVERVIEW

The Mobile Engagement market is experiencing robust growth, projected to achieve a compound annual growth rate CAGR of 11% during the forecast period. Valued at 8Billion, the market is expected to reach 15Billion by 2031, with a year-on-year growth rate of 8%. This upward trajectory is driven by factors such as evolving consumer preferences, technological advancements, and increased investment in innovation, positioning the market for significant expansion in the coming years. Companies should strategically focus on enhancing their offerings and exploring new market opportunities to capitalize on this growth potential.

Mobile Engagement Market Size in (USD Billion) CAGR Growth Rate 11%

Study Period 2019-2031
Market Size (2023): 8Billion
Market Size (2031): 15Billion
CAGR (2023 - 2031): 11%
Fastest Growing Region North America
Dominating Region North America
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Mobile engagement is consumer engagement through available messaging channels in the mobiles. It can be done inside and outside of applications. The companies or brands use mobile engagement for providing a brand experience, support the goals of an organization and create a valuable brand image along with maintaining customer loyalty. The mobile engagement process starts the moment an application is downloaded, it shows the users the value of the applications for building a long term relationship for making users coming back to the app or websites. As engagement and interactions are correlated, the frequent and appropriate interactions will keep customers engaged with the brand. The prevailing pandemic lockdown worldwide is creating the need for mobile engagement for small-medium as well as large enterprises to communicate their brand with people and maintain product awareness.


Regulatory Framework

The Information and Communications Technology (ICT) industry is primarily regulated by the Federal Communications Commission (FCC) in the United States, along with other national and international regulatory bodies. The FCC oversees the allocation of spectrum, ensures compliance with telecommunications laws, and fosters fair competition within the sector. It also establishes guidelines for data privacy, cybersecurity, and service accessibility, which are crucial for maintaining industry standards and protecting consumer interests.

Globally, various regulatory agencies, such as the European Telecommunications Standards Institute (ETSI) and the International Telecommunication Union (ITU), play significant roles in standardizing practices and facilitating international cooperation. These bodies work together to create a cohesive regulatory framework that addresses emerging technologies, cross-border data flow, and infrastructure development. Their regulations aim to ensure the ICT industry's growth is both innovative and compliant with global standards, promoting a secure and competitive market environment.
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Key Highlights

•    The Mobile Engagement is growing at a CAGR of 11% during the forecasted period of 2019 to 2031
•    Year on Year growth for the market is 8%
•    Based on type, the market is bifurcated into Push notifications, SMS marketing, In-app engagement, Social media
•    Based on application, the market is segmented into Retail, E-commerce, Customer support, Marketing, Healthcare
•    Global Import Export in terms of K Tons, K Units, and Metric Tons will be provided if Applicable based on industry best practice

Market Segmentation Analysis

Segmentation by Type


  • Push notifications
  • SMS marketing
  • In-app engagement
  • Social media

Mobile Engagement Market Segmentation by Type

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Segmentation by Application
 

  • Retail
  • E-commerce
  • Customer support
  • Marketing
  • Healthcare

Mobile Engagement Market Segmentation by Application

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Key Players

Several key players in the Mobile Engagement market are strategically focusing on expanding their operations in developing regions to capture a larger market share, particularly as the year-on-year growth rate for the market stands at 8%. The companies featured in this profile were selected based on insights from primary experts, evaluating their market penetration, product offerings, and geographical reach. By targeting emerging markets, these companies aim to leverage new opportunities, enhance their competitive advantage, and drive revenue growth. This approach not only aligns with their overall business objectives but also positions them to respond effectively to the evolving demands of consumers in these regions.
  • International Business Machines Corporation (IBM) (United States)
  • Oracle Corporation (United States)
  • Adobe (United States)
  • Salesforce Inc. (United States)
  • Vibes (United States)
  • Urban Airship (United States)
  • Braze Inc. (United States)
  • Syniverse Technologies LLC (United States)
  • Leanplum (United States)
  • Swrve Inc. (United States)

Mobile Engagement Market Segmentation by Players

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Research Methodology

At HTF Market Intelligence, we pride ourselves on delivering comprehensive market research that combines both secondary and primary methodologies. Our secondary research involves rigorous analysis of existing data sources, such as industry reports, market databases, and competitive landscapes, to provide a robust foundation of market knowledge. This is complemented by our primary research services, where we gather firsthand data through surveys, interviews, and focus groups tailored specifically to your business needs. By integrating these approaches, we offer a thorough understanding of market trends, consumer behavior, and competitive dynamics, enabling you to make well-informed strategic decisions. We would welcome the opportunity to discuss how our research expertise can support your business objectives.

Market Dynamics


Market dynamics refer to the forces that influence the supply and demand of products and services within a market. These forces include factors such as consumer preferences, technological advancements, regulatory changes, economic conditions, and competitive actions. Understanding market dynamics is crucial for businesses as it helps them anticipate changes, identify opportunities, and mitigate risks.
By analyzing market dynamics, companies can better understand market trends, predict potential shifts, and develop strategic responses. This analysis enables businesses to align their product offerings, pricing strategies, and marketing efforts with evolving market conditions, ultimately leading to more informed decision-making and a stronger competitive position in the marketplace.

Market Driver

  • The Rising Consumption Of Streaming Apps Will Derive The Mobile Engagement Market From Developing Regions Of The Country


Market Trend

  • Personalization, AI-powered interactions
Opportunity

  • The Rising Consumption Of Streaming Apps Will Derive The Mobile Engagement Market From Developing Regions Of The Country


Challenge

  • Privacy Concerns, User Fatigue


Regional Outlook

The North America Region holds the largest market share in 2023 and is expected to grow at a good CAGR. The North America Region is the fastest-growing region due to increasing development and disposable income.


North America remains a leader, driven by innovation hubs like Silicon Valley and a strong demand for advanced technologies such as AI and cloud computing. Europe is characterized by robust regulatory frameworks and significant investments in digital transformation across sectors. Asia-Pacific is experiencing rapid growth, led by major markets like China and India, where increasing digital adoption and governmental initiatives are propelling ICT advancements.


The Middle East and Africa are witnessing steady expansion, driven by infrastructure development and growing internet penetration. Latin America and South America present emerging opportunities, with rising investments in digital infrastructure, though challenges like economic instability can impact growth. These regional differences highlight the need for tailored strategies in the global ICT market.
 

Regions
  • North America
  • LATAM
  • West Europe
  • Central & Eastern Europe
  • Northern Europe
  • Southern Europe
  • East Asia
  • Southeast Asia
  • South Asia
  • Central Asia
  • Oceania
  • MEA
Fastest Growing Region
North America
North America dominates Mobile Engagement Market
Dominating Region
North America
North America dominates Mobile Engagement Market

 

Report Features

Details

Base Year

2023

Based Year Market Size (2023)

8Billion

Historical Period Market Size (2019)

6Billion

CAGR (2023 to 2031)

11%

Forecast Period

2025 to 2031

Forecasted Period Market Size (2031)

15Billion 

Scope of the Report

Push notifications, SMS marketing, In-app engagement, Social media, Retail, E-commerce, Customer support, Marketing, Healthcare

Regions Covered

North America, Europe, Asia Pacific, South America, and MEA

Year on Year Growth

8%

Companies Covered

International Business Machines Corporation (IBM) (United States),Oracle Corporation (United States),Adobe (United States),Salesforce Inc. (United States),Vibes (United States),Urban Airship (United States),Braze Inc. (United States),Syniverse Technologies LLC (United States),Leanplum (United States),Swrve Inc. (United States)

Customization Scope

15% Free Customization (For EG)

Delivery Format

PDF and Excel through Email

 

 

Mobile Engagement - Table of Contents

Chapter 1: Market Preface
  • 1.1 Global Mobile Engagement Market Landscape
  • 1.2 Scope of the Study
  • 1.3 Relevant Findings & Stakeholder Advantages

Chapter 2: Strategic Overview
  • 2.1 Global Mobile Engagement Market Outlook
  • 2.2 Total Addressable Market versus Serviceable Market
  • 2.3 Market Rivalry Projection

Chapter 3 : Global Mobile Engagement Market Business Environment & Changing Dynamics
  • 3.1 Growth Drivers
    • 3.1.1 The Rising Consumption of Streaming Apps will Derive the Mobile Engagement Market from Developing Regions of the Country
  • 3.2 Available Opportunities
    • 3.2.1 The Rising Consumption of Streaming Apps will Derive the Mobile Engagement Market from Developing Regions of the Country
    • 3.2.2 The Healthcare Industry has the Potential for Mobile Engagement
  • 3.3 Influencing Trends
    • 3.3.1 Personalization, AI-powered interactions
  • 3.4 Challenges
    • 3.4.1 Privacy concerns, user fatigue
  • 3.5 Regional Dynamics

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Chapter 4 : Global Mobile Engagement Industry Factors Assessment
  • 4.1 Current Scenario
  • 4.2 PEST Analysis
  • 4.3 Business Environment - PORTER 5-Forces Analysis
    • 4.3.1 Supplier Leverage
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of Substitutes
    • 4.3.4 Threat from New Entrant
    • 4.3.5 Market Competition Level
  • 4.4 Roadmap of Mobile Engagement Market
  • 4.5 Impact of Macro-Economic Factors
  • 4.6 Market Entry Strategies
  • 4.7 Political and Regulatory Landscape
  • 4.8 Supply Chain Analysis
  • 4.9 Impact of Tariff War


Chapter 5: Mobile Engagement : Competition Benchmarking & Performance Evaluation
  • 5.1 Global Mobile Engagement Market Concentration Ratio
    • 5.1.1 CR4, CR8 and HH Index
    • 5.1.2 % Market Share - Top 3
    • 5.1.3 Market Holding by Top 5
  • 5.2 Market Position of Manufacturers by Mobile Engagement Revenue 2023
  • 5.3 BCG Matrix
  • 5.3 Market Entropy
  • 5.4 Strategic Group Analysis
  • 5.5 5C’s Analysis
Chapter 6: Global Mobile Engagement Market: Company Profiles
  • 6.1 International Business Machines Corporation (IBM) (United States)
    • 6.1.1 International Business Machines Corporation (IBM) (United States) Company Overview
    • 6.1.2 International Business Machines Corporation (IBM) (United States) Product/Service Portfolio & Specifications
    • 6.1.3 International Business Machines Corporation (IBM) (United States) Key Financial Metrics
    • 6.1.4 International Business Machines Corporation (IBM) (United States) SWOT Analysis
    • 6.1.5 International Business Machines Corporation (IBM) (United States) Development Activities
  • 6.2 Oracle Corporation (United States)
  • 6.3 Adobe (United States)
  • 6.4 Salesforce Inc. (United States)
  • 6.5 Vibes (United States)
  • 6.6 Urban Airship (United States)
  • 6.7 Braze Inc. (United States)
  • 6.8 Syniverse Technologies LLC (United States)
  • 6.9 Leanplum (United States)
  • 6.10 Swrve Inc. (United States)
  • 6.11 Selligent Marketing Cloud (Belgium)

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Chapter 7 : Global Mobile Engagement by Type & Application (2019-2031)
  • 7.1 Global Mobile Engagement Market Revenue Analysis (USD Million) by Type (2019-2023)
    • 7.1.1 Push Notifications
    • 7.1.2 SMS Marketing
    • 7.1.3 In-app Engagement
    • 7.1.4 Social Media
    • 7.1.5 Email Campaigns
  • 7.2 Global Mobile Engagement Market Revenue Analysis (USD Million) by Application (2019-2023)
    • 7.2.1 Retail
    • 7.2.2 E-commerce
    • 7.2.3 Customer Support
    • 7.2.4 Marketing
    • 7.2.5 Healthcare
  • 7.3 Global Mobile Engagement Market Revenue Analysis (USD Million) by Type (2023-2031)
  • 7.4 Global Mobile Engagement Market Revenue Analysis (USD Million) by Application (2023-2031)

Chapter 8 : North America Mobile Engagement Market Breakdown by Country, Type & Application
  • 8.1 North America Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 8.1.1 United States
    • 8.1.2 Canada
  • 8.2 North America Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 8.2.1 Push Notifications
    • 8.2.2 SMS Marketing
    • 8.2.3 In-app Engagement
    • 8.2.4 Social Media
    • 8.2.5 Email Campaigns
  • 8.3 North America Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 8.3.1 Retail
    • 8.3.2 E-commerce
    • 8.3.3 Customer Support
    • 8.3.4 Marketing
    • 8.3.5 Healthcare
  • 8.4 North America Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 8.5 North America Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 8.6 North America Mobile Engagement Market by Application (USD Million) [2024-2031]
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Chapter 9 : LATAM Mobile Engagement Market Breakdown by Country, Type & Application
  • 9.1 LATAM Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 9.1.1 Brazil
    • 9.1.2 Argentina
    • 9.1.3 Chile
    • 9.1.4 Mexico
    • 9.1.5 Rest of LATAM
  • 9.2 LATAM Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 9.2.1 Push Notifications
    • 9.2.2 SMS Marketing
    • 9.2.3 In-app Engagement
    • 9.2.4 Social Media
    • 9.2.5 Email Campaigns
  • 9.3 LATAM Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 9.3.1 Retail
    • 9.3.2 E-commerce
    • 9.3.3 Customer Support
    • 9.3.4 Marketing
    • 9.3.5 Healthcare
  • 9.4 LATAM Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 9.5 LATAM Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 9.6 LATAM Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 10 : West Europe Mobile Engagement Market Breakdown by Country, Type & Application
  • 10.1 West Europe Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 10.1.1 Germany
    • 10.1.2 France
    • 10.1.3 Benelux
    • 10.1.4 Switzerland
    • 10.1.5 Rest of West Europe
  • 10.2 West Europe Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 10.2.1 Push Notifications
    • 10.2.2 SMS Marketing
    • 10.2.3 In-app Engagement
    • 10.2.4 Social Media
    • 10.2.5 Email Campaigns
  • 10.3 West Europe Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 10.3.1 Retail
    • 10.3.2 E-commerce
    • 10.3.3 Customer Support
    • 10.3.4 Marketing
    • 10.3.5 Healthcare
  • 10.4 West Europe Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 10.5 West Europe Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 10.6 West Europe Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 11 : Central & Eastern Europe Mobile Engagement Market Breakdown by Country, Type & Application
  • 11.1 Central & Eastern Europe Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 11.1.1 Bulgaria
    • 11.1.2 Poland
    • 11.1.3 Hungary
    • 11.1.4 Romania
    • 11.1.5 Rest of CEE
  • 11.2 Central & Eastern Europe Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 11.2.1 Push Notifications
    • 11.2.2 SMS Marketing
    • 11.2.3 In-app Engagement
    • 11.2.4 Social Media
    • 11.2.5 Email Campaigns
  • 11.3 Central & Eastern Europe Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 11.3.1 Retail
    • 11.3.2 E-commerce
    • 11.3.3 Customer Support
    • 11.3.4 Marketing
    • 11.3.5 Healthcare
  • 11.4 Central & Eastern Europe Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 11.5 Central & Eastern Europe Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 11.6 Central & Eastern Europe Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 12 : Northern Europe Mobile Engagement Market Breakdown by Country, Type & Application
  • 12.1 Northern Europe Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 12.1.1 The United Kingdom
    • 12.1.2 Sweden
    • 12.1.3 Norway
    • 12.1.4 Baltics
    • 12.1.5 Ireland
    • 12.1.6 Rest of Northern Europe
  • 12.2 Northern Europe Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 12.2.1 Push Notifications
    • 12.2.2 SMS Marketing
    • 12.2.3 In-app Engagement
    • 12.2.4 Social Media
    • 12.2.5 Email Campaigns
  • 12.3 Northern Europe Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 12.3.1 Retail
    • 12.3.2 E-commerce
    • 12.3.3 Customer Support
    • 12.3.4 Marketing
    • 12.3.5 Healthcare
  • 12.4 Northern Europe Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 12.5 Northern Europe Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 12.6 Northern Europe Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 13 : Southern Europe Mobile Engagement Market Breakdown by Country, Type & Application
  • 13.1 Southern Europe Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 13.1.1 Spain
    • 13.1.2 Italy
    • 13.1.3 Portugal
    • 13.1.4 Greece
    • 13.1.5 Rest of Southern Europe
  • 13.2 Southern Europe Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 13.2.1 Push Notifications
    • 13.2.2 SMS Marketing
    • 13.2.3 In-app Engagement
    • 13.2.4 Social Media
    • 13.2.5 Email Campaigns
  • 13.3 Southern Europe Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 13.3.1 Retail
    • 13.3.2 E-commerce
    • 13.3.3 Customer Support
    • 13.3.4 Marketing
    • 13.3.5 Healthcare
  • 13.4 Southern Europe Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 13.5 Southern Europe Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 13.6 Southern Europe Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 14 : East Asia Mobile Engagement Market Breakdown by Country, Type & Application
  • 14.1 East Asia Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 14.1.1 China
    • 14.1.2 Japan
    • 14.1.3 South Korea
    • 14.1.4 Taiwan
    • 14.1.5 Others
  • 14.2 East Asia Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 14.2.1 Push Notifications
    • 14.2.2 SMS Marketing
    • 14.2.3 In-app Engagement
    • 14.2.4 Social Media
    • 14.2.5 Email Campaigns
  • 14.3 East Asia Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 14.3.1 Retail
    • 14.3.2 E-commerce
    • 14.3.3 Customer Support
    • 14.3.4 Marketing
    • 14.3.5 Healthcare
  • 14.4 East Asia Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 14.5 East Asia Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 14.6 East Asia Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 15 : Southeast Asia Mobile Engagement Market Breakdown by Country, Type & Application
  • 15.1 Southeast Asia Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 15.1.1 Vietnam
    • 15.1.2 Singapore
    • 15.1.3 Thailand
    • 15.1.4 Malaysia
    • 15.1.5 Indonesia
    • 15.1.6 Philippines
    • 15.1.7 Rest of SEA Countries
  • 15.2 Southeast Asia Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 15.2.1 Push Notifications
    • 15.2.2 SMS Marketing
    • 15.2.3 In-app Engagement
    • 15.2.4 Social Media
    • 15.2.5 Email Campaigns
  • 15.3 Southeast Asia Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 15.3.1 Retail
    • 15.3.2 E-commerce
    • 15.3.3 Customer Support
    • 15.3.4 Marketing
    • 15.3.5 Healthcare
  • 15.4 Southeast Asia Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 15.5 Southeast Asia Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 15.6 Southeast Asia Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 16 : South Asia Mobile Engagement Market Breakdown by Country, Type & Application
  • 16.1 South Asia Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 16.1.1 India
    • 16.1.2 Bangladesh
    • 16.1.3 Others
  • 16.2 South Asia Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 16.2.1 Push Notifications
    • 16.2.2 SMS Marketing
    • 16.2.3 In-app Engagement
    • 16.2.4 Social Media
    • 16.2.5 Email Campaigns
  • 16.3 South Asia Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 16.3.1 Retail
    • 16.3.2 E-commerce
    • 16.3.3 Customer Support
    • 16.3.4 Marketing
    • 16.3.5 Healthcare
  • 16.4 South Asia Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 16.5 South Asia Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 16.6 South Asia Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 17 : Central Asia Mobile Engagement Market Breakdown by Country, Type & Application
  • 17.1 Central Asia Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 17.1.1 Kazakhstan
    • 17.1.2 Tajikistan
    • 17.1.3 Others
  • 17.2 Central Asia Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 17.2.1 Push Notifications
    • 17.2.2 SMS Marketing
    • 17.2.3 In-app Engagement
    • 17.2.4 Social Media
    • 17.2.5 Email Campaigns
  • 17.3 Central Asia Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 17.3.1 Retail
    • 17.3.2 E-commerce
    • 17.3.3 Customer Support
    • 17.3.4 Marketing
    • 17.3.5 Healthcare
  • 17.4 Central Asia Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 17.5 Central Asia Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 17.6 Central Asia Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 18 : Oceania Mobile Engagement Market Breakdown by Country, Type & Application
  • 18.1 Oceania Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 18.1.1 Australia
    • 18.1.2 New Zealand
    • 18.1.3 Others
  • 18.2 Oceania Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 18.2.1 Push Notifications
    • 18.2.2 SMS Marketing
    • 18.2.3 In-app Engagement
    • 18.2.4 Social Media
    • 18.2.5 Email Campaigns
  • 18.3 Oceania Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 18.3.1 Retail
    • 18.3.2 E-commerce
    • 18.3.3 Customer Support
    • 18.3.4 Marketing
    • 18.3.5 Healthcare
  • 18.4 Oceania Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 18.5 Oceania Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 18.6 Oceania Mobile Engagement Market by Application (USD Million) [2024-2031]
Chapter 19 : MEA Mobile Engagement Market Breakdown by Country, Type & Application
  • 19.1 MEA Mobile Engagement Market by Country (USD Million) [2019-2023]
    • 19.1.1 Turkey
    • 19.1.2 South Africa
    • 19.1.3 Egypt
    • 19.1.4 UAE
    • 19.1.5 Saudi Arabia
    • 19.1.6 Israel
    • 19.1.7 Rest of MEA
  • 19.2 MEA Mobile Engagement Market by Type (USD Million) [2019-2023]
    • 19.2.1 Push Notifications
    • 19.2.2 SMS Marketing
    • 19.2.3 In-app Engagement
    • 19.2.4 Social Media
    • 19.2.5 Email Campaigns
  • 19.3 MEA Mobile Engagement Market by Application (USD Million) [2019-2023]
    • 19.3.1 Retail
    • 19.3.2 E-commerce
    • 19.3.3 Customer Support
    • 19.3.4 Marketing
    • 19.3.5 Healthcare
  • 19.4 MEA Mobile Engagement Market by Country (USD Million) [2024-2031]
  • 19.5 MEA Mobile Engagement Market by Type (USD Million) [2024-2031]
  • 19.6 MEA Mobile Engagement Market by Application (USD Million) [2024-2031]

Chapter 20: Research Findings & Conclusion
  • 20.1 Key Findings
  • 20.2 Conclusion

Chapter 21: Methodology and Data Source
  • 21.1 Research Methodology & Approach
    • 21.1.1 Research Program/Design
    • 21.1.2 Market Size Estimation
    • 21.1.3 Market Breakdown and Data Triangulation
  • 21.2 Data Source
    • 21.2.1 Secondary Sources
    • 21.2.2 Primary Sources

Chapter 22: Appendix & Disclaimer
  • 22.1 Acronyms & bibliography
  • 22.2 Disclaimer

Frequently Asked Questions (FAQ):

The Global Mobile Engagement market is estimated to see a CAGR of 11% and may reach an estimated market size of 11% 15Billion by 2031.

The Mobile Engagement Market is estimated to grow at a CAGR of 11%, currently pegged at 8Billion.

The changing dynamics and trends such as Personalization, AI-powered Interactions are seen as major Game Changer in Global Mobile Engagement Market.

  • The Rising Consumption Of Streaming Apps Will Derive The Mobile Engagement Market From Developing Regions Of The Country
  • The Healthcare Industry Has The Potential For Mobile Engagement

Business transformation in Mobile Engagement Market has taken hold due to the confluence of several important triggers, some of them are Privacy Concerns, User Fatigue.

The market opportunity is clear from the flow of investment into Global Mobile Engagement Market, some of them are The Rising Consumption Of Streaming Apps Will Derive The Mobile Engagement Market From Developing Regions Of The Country, The Healthcare Industry Has The Potential For Mobile Engagement .

International Business Machines Corporation (IBM) (United States),Oracle Corporation (United States),Adobe (United States),Salesforce Inc. (United States),Vibes (United States),Urban Airship (United States),Braze Inc. (United States),Syniverse Technologies LLC (United States),Leanplum (United States),Swrve Inc. (United States),Selligent Marketing Cloud (Belgium) etc are the main players listed in the Global Mobile Engagement Market Study.

Research paper of Global Mobile Engagement Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Retail, E-commerce, Customer support, Marketing, Healthcare.

The Global Mobile Engagement Market Study is segmented by Push notifications, SMS marketing, In-app engagement, Social media, Email campaigns.

The Global Mobile Engagement Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA

The Mobile Engagement Market is studied from 2019 - 2031.

Mobile engagement is consumer engagement through available messaging channels in the mobiles. It can be done inside and outside of applications. The companies or brands use mobile engagement for providing a brand experience, support the goals of an organization and create a valuable brand image along with maintaining customer loyalty. The mobile engagement process starts the moment an application is downloaded, it shows the users the value of the applications for building a long term relationship for making users coming back to the app or websites. As engagement and interactions are correlated, the frequent and appropriate interactions will keep customers engaged with the brand. The prevailing pandemic lockdown worldwide is creating the need for mobile engagement for small-medium as well as large enterprises to communicate their brand with people and maintain product awareness.
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