Industry Overview
The Air Fresheners Market is expected to reach 12Billion by 2030 and is growing at a CAGR of 4.50% between 2019 to 2030.Air Fresheners Market Size in (USD Billion) CAGR Growth Rate 4.50%
| Study Period | 2024-2030 |
| Market Size (2019): | 8Billion |
| Market Size (2030): | 12Billion |
| CAGR (2019 - 2030): | 4.50% |
| Fastest Growing Region | North America |
| Dominating Region | Europe |
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The air fresheners market involves the production and sale of products designed to mask or eliminate odors in indoor environments. These products include sprays, candles, plug-ins, and gel air fresheners, as well as natural and eco-friendly alternatives. The market is growing due to the increasing focus on cleanliness, hygiene, and creating pleasant-smelling environments in homes, offices, and public spaces. The demand for air fresheners is also driven by rising urbanization, the growing number of indoor spaces, and increased awareness of air quality and the potential health benefits of air purifiers and fresheners. Innovations in fragrance technology, such as long-lasting and customizable scents, are shaping market trends. The market is also influenced by consumer preferences for sustainable and safe ingredients, with an increasing number of consumers opting for products made from natural or organic components.
The consumer goods market consists of various components, including product categories (durable and non-durable goods), distribution channels (retail stores, e-commerce, and wholesalers), and market segmentation based on demographics and consumer behavior. Marketing strategies, such as advertising and branding, play a crucial role in attracting consumers, while trends like sustainability and health consciousness influence purchasing decisions. Additionally, the regulatory environment impacts product development, and effective supply chain management ensures timely delivery. Pricing strategies must consider competition and consumer demand to optimize sales. Together, these elements shape the dynamics of the consumer goods market.
Market Segmentation
Selecting segmentation criteria in Procter & Gamble, Reckitt Benckiser, SC Johnson, Henkel, Church & Dwight, Air Wick, Glade, Febreze, Yankee Candle involves several key steps. Researchers begin by defining their objectives, such as understanding consumer behavior or identifying market opportunities. They then gather relevant data on demographics, psychographics, and buying behavior. Next, they identify segmentation variables like age, location, lifestyle, and purchase patterns. Using analytical tools, they analyze the data to find distinct market segments and evaluate their attractiveness based on size, growth potential, and alignment with business goals. Detailed profiles are created for each segment, and the most promising ones are selected for targeting. Finally, tailored marketing strategies are developed, and the performance of these strategies is monitored and adjusted as needed. This process ensures that segmentation effectively identifies valuable market opportunities and aligns with strategic goals.The Europe Region holds a dominant market share, primarily driven by growing consumption patterns, a rising population, and robust economic activity that fuels market demand. Meanwhile, the North America Region is experiencing the fastest growth, propelled by increasing infrastructure developments, expanding industrial activities, and a surge in consumer demand, positioning it as a key driver for future market expansion.
Segmentation by Type
- Sprays
- Gels
- Solids
- Plug-ins
Air Fresheners Market Segmentation by Type
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Segmentation by Application
- Home Use
- Office Use
- Automotive
- Restrooms
- Air Care
Air Fresheners Market Segmentation by Application
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Regional Insight
The Air Fresheners varies widely by region, reflecting diverse economic conditions and consumer preferences. In North America, the focus is on convenience and premium products, driven by high disposable incomes and a strong e-commerce sector. Europe’s market is fragmented, with Western countries emphasizing luxury and organic goods, while Eastern Europe sees rapid growth. Asia-Pacific is a fast-growing region with high demand for both high-tech and affordable products, driven by urbanization and rising middle-class incomes. Latin America prioritizes affordability amidst economic fluctuations, with Brazil and Mexico leading in market growth. In the Middle East and Africa, market trends are influenced by cultural preferences, with luxury goods prominent in the Gulf States and gradual growth in sub-Saharan Africa. Global trends like sustainability and digital transformation are impacting all regions.
The Europe dominant region currently dominates the market share, fueled by increasing consumption, population growth, and sustained economic progress that collectively enhance market demand. Conversely, the North America is the fastest-growing that is rapidly becoming the fastest-growing region, driven by significant infrastructure investments, industrial expansion, and rising consumer demand.
Regions
- North America
- LATAM
- West Europe
- Central & Eastern Europe
- Northern Europe
- Southern Europe
- East Asia
- Southeast Asia
- South Asia
- Central Asia
- Oceania
- MEA
Fastest Growing Region
North America
Dominating Region
Europe
Key Players
The companies highlighted in this profile were selected based on insights from primary experts and an evaluation of their market penetration, product offerings, and geographical reach:
- Procter & Gamble
- Reckitt Benckiser
- SC Johnson
- Henkel
- Church & Dwight
- Air Wick
- Glade
- Febreze
- Yankee Candle
Air Fresheners Market Segmentation by Players
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Report Infographics:
| Report Features | Details |
| Base Year | 2019 |
| Based Year Market Size 2019 | 8Billion |
| Historical Period Market Size 2024 | 6Billion |
| CAGR (2019to 2030) | 4.50% |
| Forecast Period | 2024 to 2030 |
| Forecasted Period Market Size 2030 | 12Billion |
| Scope of the Report | Sprays, Gels, Solids, Plug-ins, Home Use, Office Use, Automotive, Restrooms, Air Care |
| Regions Covered | North America, Europe, Asia Pacific, South America, and MEA |
| Year-on-Year Growth | 5.00% |
| Companies Covered | Procter & Gamble, Reckitt Benckiser, SC Johnson, Henkel, Church & Dwight, Air Wick, Glade, Febreze, Yankee Candle |
| Customization Scope | 15% Free Customization (For EG) |
| Delivery Format | PDF and Excel through Email |
Air Fresheners Market Dynamics
The Air Fresheners is driven by factors such as increasing demand in end-use industries, technological advancements, research and development (R&D), economic growth, and increasing global trade.Influencing Trend:
- Natural Fragrances
- Essential Oils
- Odor Neutralizing Technology
Market Growth Drivers:
- Providing Products For Improving Air Quality And Creating Pleasant Scents
Challenges:
- Environmental Concerns
- Chemical Content
- Health Concerns
Opportunities:
- Providing Products For Improving Air Quality And Creating Pleasant Scents
Regulatory Framework
The regulatory framework for the Air Fresheners ensures product safety, fair competition, and consumer protection. It encompasses setting standards for product quality and safety, enforcing truthful advertising and labeling, and implementing environmental sustainability practices. Regulations include robust procedures for product recalls, data protection, and anti-competitive practices, while also overseeing import/export controls and intellectual property rights. Regulatory bodies enforce these rules through inspections and penalties, and consumer education programs help individuals make informed decisions. This framework aims to protect consumers, promote fair market conditions, and encourage ethical business practices.Competitive Insights
The key players in the Air Fresheners are intensifying their focus on research and development (R&D) activities to innovate and stay competitive. Major companies, such as Procter & Gamble, Reckitt Benckiser, SC Johnson, Henkel, Church & Dwight, Air Wick, Glade, Febreze, Yankee Candle are heavily investing in R&D to develop new products and improve existing ones. This strategic emphasis on innovation is driving significant advancements in product formulation and the introduction of sustainable and eco-friendly products.Moreover, these established industry leaders are actively pursuing acquisitions of smaller companies to expand their regional presence and enhance their market share. These acquisitions not only help in diversifying their product portfolios but also provide access to new technologies and markets. This consolidation trend is a critical factor in the growth of the consumer goods industry, as it enables larger companies to streamline operations, reduce costs, and increase their competitive edge.
In addition to R&D and acquisitions, there is a notable shift towards green investments among key players in the consumer goods industry. Companies are increasingly committing resources to sustainable practices and the development of environmentally friendly products. This green investment is in response to growing consumer demand for sustainable solutions and stringent environmental regulations. By prioritizing sustainability, these companies are not only contributing to environmental protection but also positioning themselves as leaders in the green movement, thereby fueling market growth.
Research Methodology
The research methodology for the consumer goods industry involves several key steps to ensure comprehensive and actionable insights. First, the research objectives are clearly defined, focusing on aspects like consumer behavior, market opportunities, competitive dynamics, or regulatory impacts. A thorough literature review follows, drawing from academic journals, industry reports, government publications, and market analyses to establish a knowledge base and identify research gaps. Data collection encompasses both primary methods, such as surveys, interviews, and focus groups with consumers and industry experts, and secondary methods, including analysis of market reports, government data, and industry publications. Quantitative data is analyzed using statistical tools to identify patterns and market segments, while qualitative data from interviews and focus groups is examined to extract key themes and insights.
The market is then segmented based on demographics, psychographics, geography, and purchasing behavior, and competitive analysis is conducted to evaluate key players' strategies and strengths. Trend analysis identifies current and emerging industry trends. Findings are compiled into a detailed report with data visualizations and strategic recommendations. The research is validated and refined through cross-checking and expert feedback, and a framework for continuous monitoring is established to keep the research current and relevant.
Air Fresheners - Table of Contents
Chapter 1: Market Preface
- 1.1 Global Air Fresheners Market Landscape
- 1.2 Scope of the Study
- 1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
- 2.1 Global Air Fresheners Market Outlook
- 2.2 Total Addressable Market versus Serviceable Market
- 2.3 Market Rivalry Projection
Chapter 3 : Global Air Fresheners Market Business Environment & Changing Dynamics
-
3.1 Growth Drivers
- 3.1.1 Providing Products for Improving Air Quality and Creating Pleasant Scents
-
3.2 Available Opportunities
- 3.2.1 Providing Products for Improving Air Quality and Creating Pleasant Scents
-
3.3 Influencing Trends
- 3.3.1 Natural Fragrances
- 3.3.2 Essential Oils
- 3.3.3 Odor Neutralizing Technology
- 3.3.4 Sustainable Packaging
-
3.4 Challenges
- 3.4.1 Environmental Concerns
- 3.4.2 Chemical Content
- 3.4.3 Health Concerns
- 3.4.4 Consumer Preferences
- 3.5 Regional Dynamics
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Chapter 4 : Global Air Fresheners Industry Factors Assessment
- 4.1 Current Scenario
- 4.2 PEST Analysis
- 4.3 Business Environment - PORTER 5-Forces Analysis
- 4.3.1 Supplier Leverage
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of Substitutes
- 4.3.4 Threat from New Entrant
- 4.3.5 Market Competition Level
- 4.4 Roadmap of Air Fresheners Market
- 4.5 Impact of Macro-Economic Factors
- 4.6 Market Entry Strategies
- 4.7 Political and Regulatory Landscape
- 4.8 Supply Chain Analysis
- 4.9 Impact of Tariff War
Chapter 5: Air Fresheners : Competition Benchmarking & Performance Evaluation
- 5.1 Global Air Fresheners Market Concentration Ratio
- 5.1.1 CR4, CR8 and HH Index
- 5.1.2 % Market Share - Top 3
- 5.1.3 Market Holding by Top 5
- 5.2 Market Position of Manufacturers by Air Fresheners Revenue 2019
- 5.3 Global Air Fresheners Sales Volume by Manufacturers (2019)
- 5.4 BCG Matrix
- 5.4 Market Entropy
- 5.5 5C’s Analysis
- 5.6 Ansoff Matrix
Chapter 6: Global Air Fresheners Market: Company Profiles
- 6.1 Procter & Gamble
- 6.1.1 Procter & Gamble Company Overview
- 6.1.2 Procter & Gamble Product/Service Portfolio & Specifications
- 6.1.3 Procter & Gamble Key Financial Metrics
- 6.1.4 Procter & Gamble SWOT Analysis
- 6.1.5 Procter & Gamble Development Activities
- 6.2 Reckitt Benckiser
- 6.3 SC Johnson
- 6.4 Henkel
- 6.5 Church & Dwight
- 6.6 Air Wick
- 6.7 Glade
- 6.8 Febreze
- 6.9 Yankee Candle
- 6.10 P&G
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Chapter 7 : Global Air Fresheners by Type & Application (2024-2030)
-
7.1 Global Air Fresheners Market Revenue Analysis (USD Million) by Type (2024-2019)
- 7.1.1 Sprays
- 7.1.2 Gels
- 7.1.3 Solids
- 7.1.4 Plug-ins
- 7.1.5 Candles
-
7.2 Global Air Fresheners Market Revenue Analysis (USD Million) by Application (2024-2019)
- 7.2.1 Home Use
- 7.2.2 Office Use
- 7.2.3 Automotive
- 7.2.4 Restrooms
- 7.2.5 Air Care
- 7.3 Global Air Fresheners Market Revenue Analysis (USD Million) by Type (2019-2030)
- 7.4 Global Air Fresheners Market Revenue Analysis (USD Million) by Application (2019-2030)
Chapter 8 : North America Air Fresheners Market Breakdown by Country, Type & Application
- 8.1 North America Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 8.1.1 United States
- 8.1.2 Canada
-
8.2 North America Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 8.2.1 Sprays
- 8.2.2 Gels
- 8.2.3 Solids
- 8.2.4 Plug-ins
- 8.2.5 Candles
-
8.3 North America Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 8.3.1 Home Use
- 8.3.2 Office Use
- 8.3.3 Automotive
- 8.3.4 Restrooms
- 8.3.5 Air Care
- 8.4 North America Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 8.5 North America Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 8.6 North America Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
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Chapter 9 : LATAM Air Fresheners Market Breakdown by Country, Type & Application
- 9.1 LATAM Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Chile
- 9.1.4 Mexico
- 9.1.5 Rest of LATAM
-
9.2 LATAM Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 9.2.1 Sprays
- 9.2.2 Gels
- 9.2.3 Solids
- 9.2.4 Plug-ins
- 9.2.5 Candles
-
9.3 LATAM Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 9.3.1 Home Use
- 9.3.2 Office Use
- 9.3.3 Automotive
- 9.3.4 Restrooms
- 9.3.5 Air Care
- 9.4 LATAM Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 9.5 LATAM Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 9.6 LATAM Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 10 : West Europe Air Fresheners Market Breakdown by Country, Type & Application
- 10.1 West Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 10.1.1 Germany
- 10.1.2 France
- 10.1.3 Benelux
- 10.1.4 Switzerland
- 10.1.5 Rest of West Europe
-
10.2 West Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 10.2.1 Sprays
- 10.2.2 Gels
- 10.2.3 Solids
- 10.2.4 Plug-ins
- 10.2.5 Candles
-
10.3 West Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 10.3.1 Home Use
- 10.3.2 Office Use
- 10.3.3 Automotive
- 10.3.4 Restrooms
- 10.3.5 Air Care
- 10.4 West Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 10.5 West Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 10.6 West Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 11 : Central & Eastern Europe Air Fresheners Market Breakdown by Country, Type & Application
- 11.1 Central & Eastern Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 11.1.1 Bulgaria
- 11.1.2 Poland
- 11.1.3 Hungary
- 11.1.4 Romania
- 11.1.5 Rest of CEE
-
11.2 Central & Eastern Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 11.2.1 Sprays
- 11.2.2 Gels
- 11.2.3 Solids
- 11.2.4 Plug-ins
- 11.2.5 Candles
-
11.3 Central & Eastern Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 11.3.1 Home Use
- 11.3.2 Office Use
- 11.3.3 Automotive
- 11.3.4 Restrooms
- 11.3.5 Air Care
- 11.4 Central & Eastern Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 11.5 Central & Eastern Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 11.6 Central & Eastern Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 12 : Northern Europe Air Fresheners Market Breakdown by Country, Type & Application
- 12.1 Northern Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 12.1.1 The United Kingdom
- 12.1.2 Sweden
- 12.1.3 Norway
- 12.1.4 Baltics
- 12.1.5 Ireland
- 12.1.6 Rest of Northern Europe
-
12.2 Northern Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 12.2.1 Sprays
- 12.2.2 Gels
- 12.2.3 Solids
- 12.2.4 Plug-ins
- 12.2.5 Candles
-
12.3 Northern Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 12.3.1 Home Use
- 12.3.2 Office Use
- 12.3.3 Automotive
- 12.3.4 Restrooms
- 12.3.5 Air Care
- 12.4 Northern Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 12.5 Northern Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 12.6 Northern Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 13 : Southern Europe Air Fresheners Market Breakdown by Country, Type & Application
- 13.1 Southern Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 13.1.1 Spain
- 13.1.2 Italy
- 13.1.3 Portugal
- 13.1.4 Greece
- 13.1.5 Rest of Southern Europe
-
13.2 Southern Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 13.2.1 Sprays
- 13.2.2 Gels
- 13.2.3 Solids
- 13.2.4 Plug-ins
- 13.2.5 Candles
-
13.3 Southern Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 13.3.1 Home Use
- 13.3.2 Office Use
- 13.3.3 Automotive
- 13.3.4 Restrooms
- 13.3.5 Air Care
- 13.4 Southern Europe Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 13.5 Southern Europe Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 13.6 Southern Europe Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 14 : East Asia Air Fresheners Market Breakdown by Country, Type & Application
- 14.1 East Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 14.1.1 China
- 14.1.2 Japan
- 14.1.3 South Korea
- 14.1.4 Taiwan
- 14.1.5 Others
-
14.2 East Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 14.2.1 Sprays
- 14.2.2 Gels
- 14.2.3 Solids
- 14.2.4 Plug-ins
- 14.2.5 Candles
-
14.3 East Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 14.3.1 Home Use
- 14.3.2 Office Use
- 14.3.3 Automotive
- 14.3.4 Restrooms
- 14.3.5 Air Care
- 14.4 East Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 14.5 East Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 14.6 East Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 15 : Southeast Asia Air Fresheners Market Breakdown by Country, Type & Application
- 15.1 Southeast Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 15.1.1 Vietnam
- 15.1.2 Singapore
- 15.1.3 Thailand
- 15.1.4 Malaysia
- 15.1.5 Indonesia
- 15.1.6 Philippines
- 15.1.7 Rest of SEA Countries
-
15.2 Southeast Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 15.2.1 Sprays
- 15.2.2 Gels
- 15.2.3 Solids
- 15.2.4 Plug-ins
- 15.2.5 Candles
-
15.3 Southeast Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 15.3.1 Home Use
- 15.3.2 Office Use
- 15.3.3 Automotive
- 15.3.4 Restrooms
- 15.3.5 Air Care
- 15.4 Southeast Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 15.5 Southeast Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 15.6 Southeast Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 16 : South Asia Air Fresheners Market Breakdown by Country, Type & Application
- 16.1 South Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 16.1.1 India
- 16.1.2 Bangladesh
- 16.1.3 Others
-
16.2 South Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 16.2.1 Sprays
- 16.2.2 Gels
- 16.2.3 Solids
- 16.2.4 Plug-ins
- 16.2.5 Candles
-
16.3 South Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 16.3.1 Home Use
- 16.3.2 Office Use
- 16.3.3 Automotive
- 16.3.4 Restrooms
- 16.3.5 Air Care
- 16.4 South Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 16.5 South Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 16.6 South Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 17 : Central Asia Air Fresheners Market Breakdown by Country, Type & Application
- 17.1 Central Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 17.1.1 Kazakhstan
- 17.1.2 Tajikistan
- 17.1.3 Others
-
17.2 Central Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 17.2.1 Sprays
- 17.2.2 Gels
- 17.2.3 Solids
- 17.2.4 Plug-ins
- 17.2.5 Candles
-
17.3 Central Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 17.3.1 Home Use
- 17.3.2 Office Use
- 17.3.3 Automotive
- 17.3.4 Restrooms
- 17.3.5 Air Care
- 17.4 Central Asia Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 17.5 Central Asia Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 17.6 Central Asia Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 18 : Oceania Air Fresheners Market Breakdown by Country, Type & Application
- 18.1 Oceania Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 18.1.1 Australia
- 18.1.2 New Zealand
- 18.1.3 Others
-
18.2 Oceania Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 18.2.1 Sprays
- 18.2.2 Gels
- 18.2.3 Solids
- 18.2.4 Plug-ins
- 18.2.5 Candles
-
18.3 Oceania Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 18.3.1 Home Use
- 18.3.2 Office Use
- 18.3.3 Automotive
- 18.3.4 Restrooms
- 18.3.5 Air Care
- 18.4 Oceania Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 18.5 Oceania Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 18.6 Oceania Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 19 : MEA Air Fresheners Market Breakdown by Country, Type & Application
- 19.1 MEA Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 19.1.1 Turkey
- 19.1.2 South Africa
- 19.1.3 Egypt
- 19.1.4 UAE
- 19.1.5 Saudi Arabia
- 19.1.6 Israel
- 19.1.7 Rest of MEA
-
19.2 MEA Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 19.2.1 Sprays
- 19.2.2 Gels
- 19.2.3 Solids
- 19.2.4 Plug-ins
- 19.2.5 Candles
-
19.3 MEA Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 19.3.1 Home Use
- 19.3.2 Office Use
- 19.3.3 Automotive
- 19.3.4 Restrooms
- 19.3.5 Air Care
- 19.4 MEA Air Fresheners Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 19.5 MEA Air Fresheners Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 19.6 MEA Air Fresheners Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 20: Research Findings & Conclusion
- 20.1 Key Findings
- 20.2 Conclusion
Chapter 21: Methodology and Data Source
-
21.1 Research Methodology & Approach
- 21.1.1 Research Program/Design
- 21.1.2 Market Size Estimation
- 21.1.3 Market Breakdown and Data Triangulation
-
21.2 Data Source
- 21.2.1 Secondary Sources
- 21.2.2 Primary Sources
Chapter 22: Appendix & Disclaimer
- 22.1 Acronyms & bibliography
- 22.2 Disclaimer
Frequently Asked Questions (FAQ):
The Air Fresheners market is estimated to derive a market size of 12 billion by 2030.
The Air Fresheners Market is predicted to grow at a CAGR of 4.50%.
The changing dynamics and trends such as Natural Fragrances, Essential Oils, Odor Neutralizing Technology, Sustainable Packaging are seen as major Game Changer in Global Air Fresheners Market.
The leaders in the Global Air Fresheners Market such as Procter & Gamble, Reckitt Benckiser, SC Johnson, Henkel, Church & Dwight, Air Wick, Glade, Febreze, Yankee Candle, P&G are targeting innovative and differentiated growth drivers some of them are Providing Products For Improving Air Quality And Creating Pleasant Scents
Some of the major roadblocks that industry players have identified are Environmental Concerns, Chemical Content, Health Concerns, Consumer Preferences.
Some of the opportunities that Analyst at HTF MI have identified in Air Fresheners Market are:
- Providing Products For Improving Air Quality And Creating Pleasant Scents
New entrants, including competitors from unrelated industries along with players such as Procter & Gamble, Reckitt Benckiser, SC Johnson, Henkel, Church & Dwight, Air Wick, Glade, Febreze, Yankee Candle, P&G Instituting a robust process in Global Air Fresheners Market.
Research paper of Global Air Fresheners Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Home Use, Office Use, Automotive, Restrooms, Air Care.
The Global Air Fresheners Market Study is segmented by Sprays, Gels, Solids, Plug-ins, Candles.
The Global Air Fresheners Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA
Historical Year: 2024 - 2019; Base year: 2019; Forecast period: 2025 to 2030
The air fresheners market involves the production and sale of products designed to mask or eliminate odors in indoor environments. These products include sprays, candles, plug-ins, and gel air fresheners, as well as natural and eco-friendly alternatives. The market is growing due to the increasing focus on cleanliness, hygiene, and creating pleasant-smelling environments in homes, offices, and public spaces. The demand for air fresheners is also driven by rising urbanization, the growing number of indoor spaces, and increased awareness of air quality and the potential health benefits of air purifiers and fresheners. Innovations in fragrance technology, such as long-lasting and customizable scents, are shaping market trends. The market is also influenced by consumer preferences for sustainable and safe ingredients, with an increasing number of consumers opting for products made from natural or organic components.
