Industry Overview
The Heat-not-Burn Device Market is expected to reach USD20Billion by 2030 and is growing at a CAGR of 14.00% between 2019 to 2030.Heat-not-Burn Device Market Size in (USD Billion) CAGR Growth Rate 14.00%
| Study Period | 2024-2030 |
| Market Size (2019): | USD8Billion |
| Market Size (2030): | USD20Billion |
| CAGR (2019 - 2030): | 14.00% |
| Fastest Growing Region | Asia Pacific |
| Dominating Region | Europe |
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The Heat-not-Burn (HNB) device market involves the sale of electronic devices that heat tobacco to release nicotine-containing vapor without burning it. HNB devices are seen as a safer alternative to traditional smoking, as they do not produce harmful tar and combustion by-products. The market is driven by the growing demand for smokeless tobacco alternatives, particularly among consumers looking to reduce the health risks associated with smoking. HNB devices have gained popularity due to their reduced impact on air quality and the lower levels of harmful chemicals released compared to conventional cigarettes. The market is also influenced by increasing regulatory pressures on the tobacco industry and the rise in health-conscious consumers. As more countries regulate smoking and vaping, the HNB device market is expected to expand, driven by innovation and growing consumer awareness of the risks associated with smoking.
The consumer goods market consists of various components, including product categories (durable and non-durable goods), distribution channels (retail stores, e-commerce, and wholesalers), and market segmentation based on demographics and consumer behavior. Marketing strategies, such as advertising and branding, play a crucial role in attracting consumers, while trends like sustainability and health consciousness influence purchasing decisions. Additionally, the regulatory environment impacts product development, and effective supply chain management ensures timely delivery. Pricing strategies must consider competition and consumer demand to optimize sales. Together, these elements shape the dynamics of the consumer goods market.
Market Segmentation
Selecting segmentation criteria in Philip Morris International, British American Tobacco, Japan Tobacco International, Reynolds American, Imperial Brands, Altria, KT&G, Nicoventures, E-licious, HnB, RAI, CIGAR, NJOY, COTEC involves several key steps. Researchers begin by defining their objectives, such as understanding consumer behavior or identifying market opportunities. They then gather relevant data on demographics, psychographics, and buying behavior. Next, they identify segmentation variables like age, location, lifestyle, and purchase patterns. Using analytical tools, they analyze the data to find distinct market segments and evaluate their attractiveness based on size, growth potential, and alignment with business goals. Detailed profiles are created for each segment, and the most promising ones are selected for targeting. Finally, tailored marketing strategies are developed, and the performance of these strategies is monitored and adjusted as needed. This process ensures that segmentation effectively identifies valuable market opportunities and aligns with strategic goals.The Europe Region holds a dominant market share, primarily driven by growing consumption patterns, a rising population, and robust economic activity that fuels market demand. Meanwhile, the Asia Pacific Region is experiencing the fastest growth, propelled by increasing infrastructure developments, expanding industrial activities, and a surge in consumer demand, positioning it as a key driver for future market expansion.
Segmentation by Type
- Tobacco heating systems
- Heated tobacco products
- Electronic tobacco devices
- Tobacco sticks
Heat-not-Burn Device Market Segmentation by Type
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Segmentation by Application
- Tobacco consumption
- Alternative to traditional cigarettes
- Reducing exposure to harmful chemicals (compared to cigarettes)
- Smoking cessation aid (in some cases)
- Nicotine delivery
Heat-not-Burn Device Market Segmentation by Application
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Regional Insight
The Heat-not-Burn Device varies widely by region, reflecting diverse economic conditions and consumer preferences. In North America, the focus is on convenience and premium products, driven by high disposable incomes and a strong e-commerce sector. Europe’s market is fragmented, with Western countries emphasizing luxury and organic goods, while Eastern Europe sees rapid growth. Asia-Pacific is a fast-growing region with high demand for both high-tech and affordable products, driven by urbanization and rising middle-class incomes. Latin America prioritizes affordability amidst economic fluctuations, with Brazil and Mexico leading in market growth. In the Middle East and Africa, market trends are influenced by cultural preferences, with luxury goods prominent in the Gulf States and gradual growth in sub-Saharan Africa. Global trends like sustainability and digital transformation are impacting all regions.
The Europe dominant region currently dominates the market share, fueled by increasing consumption, population growth, and sustained economic progress that collectively enhance market demand. Conversely, the Asia Pacific is the fastest-growing that is rapidly becoming the fastest-growing region, driven by significant infrastructure investments, industrial expansion, and rising consumer demand.
Regions
- North America
- LATAM
- West Europe
- Central & Eastern Europe
- Northern Europe
- Southern Europe
- East Asia
- Southeast Asia
- South Asia
- Central Asia
- Oceania
- MEA
Fastest Growing Region
Asia Pacific
Dominating Region
Europe
Key Players
The companies highlighted in this profile were selected based on insights from primary experts and an evaluation of their market penetration, product offerings, and geographical reach:
- Philip Morris International
- British American Tobacco
- Japan Tobacco International
- Reynolds American
- Imperial Brands
- Altria
- KT&G
- Nicoventures
- E-licious
- HnB
- RAI
- CIGAR
- NJOY
- COTEC
Heat-not-Burn Device Market Segmentation by Players
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Report Infographics:
| Report Features | Details |
| Base Year | 2019 |
| Based Year Market Size 2019 | USD8Billion |
| Historical Period Market Size 2024 | USD5Billion |
| CAGR (2019to 2030) | 14.00% |
| Forecast Period | 2019 to 2030 |
| Forecasted Period Market Size 2030 | USD20Billion |
| Scope of the Report | Tobacco heating systems, Heated tobacco products, Electronic tobacco devices, Tobacco sticks, Tobacco consumption, Alternative to traditional cigarettes, Reducing exposure to harmful chemicals (compared to cigarettes), Smoking cessation aid (in some cases), Nicotine delivery |
| Regions Covered | North America, Europe, Asia Pacific, South America, and MEA |
| Year-on-Year Growth | 13.00% |
| Companies Covered | Philip Morris International, British American Tobacco, Japan Tobacco International, Reynolds American, Imperial Brands, Altria, KT&G, Nicoventures, E-licious, HnB, RAI, CIGAR, NJOY, COTEC |
| Customization Scope | 15% Free Customization (For EG) |
| Delivery Format | PDF and Excel through Email |
Heat-not-Burn Device Market Dynamics
The Heat-not-Burn Device is driven by factors such as increasing demand in end-use industries, technological advancements, research and development (R&D), economic growth, and increasing global trade.Influencing Trend:
- New heating technologies
- Improved device designs
- Flavor innovation
- Integration with mobile apps
Market Growth Drivers:
- Increasing Awareness Of Health Risks Associated With Smoking
- Growing Demand For Alternative Nicotine Delivery Systems
Challenges:
- Regulatory Uncertainty
- Long-term Health Effects Are Still Being Studied
- Social Stigma Associated With Tobacco Use
Opportunities:
- Increasing Awareness Of Health Risks Associated With Smoking
- Growing Demand For Alternative Nicotine Delivery Systems
Regulatory Framework
The regulatory framework for the Heat-not-Burn Device ensures product safety, fair competition, and consumer protection. It encompasses setting standards for product quality and safety, enforcing truthful advertising and labeling, and implementing environmental sustainability practices. Regulations include robust procedures for product recalls, data protection, and anti-competitive practices, while also overseeing import/export controls and intellectual property rights. Regulatory bodies enforce these rules through inspections and penalties, and consumer education programs help individuals make informed decisions. This framework aims to protect consumers, promote fair market conditions, and encourage ethical business practices.Competitive Insights
The key players in the Heat-not-Burn Device are intensifying their focus on research and development (R&D) activities to innovate and stay competitive. Major companies, such as Philip Morris International, British American Tobacco, Japan Tobacco International, Reynolds American, Imperial Brands, Altria, KT&G, Nicoventures, E-licious, HnB, RAI, CIGAR, NJOY, COTEC are heavily investing in R&D to develop new products and improve existing ones. This strategic emphasis on innovation is driving significant advancements in product formulation and the introduction of sustainable and eco-friendly products.Moreover, these established industry leaders are actively pursuing acquisitions of smaller companies to expand their regional presence and enhance their market share. These acquisitions not only help in diversifying their product portfolios but also provide access to new technologies and markets. This consolidation trend is a critical factor in the growth of the consumer goods industry, as it enables larger companies to streamline operations, reduce costs, and increase their competitive edge.
In addition to R&D and acquisitions, there is a notable shift towards green investments among key players in the consumer goods industry. Companies are increasingly committing resources to sustainable practices and the development of environmentally friendly products. This green investment is in response to growing consumer demand for sustainable solutions and stringent environmental regulations. By prioritizing sustainability, these companies are not only contributing to environmental protection but also positioning themselves as leaders in the green movement, thereby fueling market growth.
Research Methodology
The research methodology for the consumer goods industry involves several key steps to ensure comprehensive and actionable insights. First, the research objectives are clearly defined, focusing on aspects like consumer behavior, market opportunities, competitive dynamics, or regulatory impacts. A thorough literature review follows, drawing from academic journals, industry reports, government publications, and market analyses to establish a knowledge base and identify research gaps. Data collection encompasses both primary methods, such as surveys, interviews, and focus groups with consumers and industry experts, and secondary methods, including analysis of market reports, government data, and industry publications. Quantitative data is analyzed using statistical tools to identify patterns and market segments, while qualitative data from interviews and focus groups is examined to extract key themes and insights.
The market is then segmented based on demographics, psychographics, geography, and purchasing behavior, and competitive analysis is conducted to evaluate key players' strategies and strengths. Trend analysis identifies current and emerging industry trends. Findings are compiled into a detailed report with data visualizations and strategic recommendations. The research is validated and refined through cross-checking and expert feedback, and a framework for continuous monitoring is established to keep the research current and relevant.
Heat-not-Burn Device - Table of Contents
Chapter 1: Market Preface
- 1.1 Global Heat-not-Burn Device Market Landscape
- 1.2 Scope of the Study
- 1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
- 2.1 Global Heat-not-Burn Device Market Outlook
- 2.2 Total Addressable Market versus Serviceable Market
- 2.3 Market Rivalry Projection
Chapter 3 : Global Heat-not-Burn Device Market Business Environment & Changing Dynamics
-
3.1 Growth Drivers
- 3.1.1 Increasing awareness of health risks associated with smoking
- 3.1.2 Growing demand for alternative nicotine delivery systems
-
3.2 Available Opportunities
- 3.2.1 Increasing awareness of health risks associated with smoking
-
3.3 Influencing Trends
- 3.3.1 New heating technologies
- 3.3.2 Improved device designs
- 3.3.3 Flavor in
-
3.4 Challenges
- 3.4.1 Regulatory uncertainty
- 3.4.2 Long-term health effects are still b
- 3.5 Regional Dynamics
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Sectional Purchase
Chapter 4 : Global Heat-not-Burn Device Industry Factors Assessment
- 4.1 Current Scenario
- 4.2 PEST Analysis
- 4.3 Business Environment - PORTER 5-Forces Analysis
- 4.3.1 Supplier Leverage
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of Substitutes
- 4.3.4 Threat from New Entrant
- 4.3.5 Market Competition Level
- 4.4 Roadmap of Heat-not-Burn Device Market
- 4.5 Impact of Macro-Economic Factors
- 4.6 Market Entry Strategies
- 4.7 Political and Regulatory Landscape
- 4.8 Supply Chain Analysis
- 4.9 Impact of Tariff War
Chapter 5: Heat-not-Burn Device : Competition Benchmarking & Performance Evaluation
- 5.1 Global Heat-not-Burn Device Market Concentration Ratio
- 5.1.1 CR4, CR8 and HH Index
- 5.1.2 % Market Share - Top 3
- 5.1.3 Market Holding by Top 5
- 5.2 Market Position of Manufacturers by Heat-not-Burn Device Revenue 2019
- 5.3 Global Heat-not-Burn Device Sales Volume by Manufacturers (2019)
- 5.4 BCG Matrix
- 5.4 Market Entropy
- 5.5 Ansoff Matrix
- 5.6 FPNV Positioning Matrix
Chapter 6: Global Heat-not-Burn Device Market: Company Profiles
- 6.1 Philip Morris International
- 6.1.1 Philip Morris International Company Overview
- 6.1.2 Philip Morris International Product/Service Portfolio & Specifications
- 6.1.3 Philip Morris International Key Financial Metrics
- 6.1.4 Philip Morris International SWOT Analysis
- 6.1.5 Philip Morris International Development Activities
- 6.2 British American Tobacco
- 6.3 Japan Tobacco International
- 6.4 Reynolds American
- 6.5 Imperial Brands
- 6.6 Altria
- 6.7 KT&G
- 6.8 Nicoventures
- 6.9 E-licious
- 6.10 HnB
- 6.11 RAI
- 6.12 CIGAR
- 6.13 NJOY
- 6.14 COTEC
- 6.15 Yibo
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Sectional Purchase
Chapter 7 : Global Heat-not-Burn Device by Type & Application (2024-2030)
-
7.1 Global Heat-not-Burn Device Market Revenue Analysis (USD Million) by Type (2024-2019)
- 7.1.1 Tobacco Heating Systems
- 7.1.2 Heated Tobacco Products
- 7.1.3 Electronic Tobacco Devices
- 7.1.4 Tobacco Sticks
- 7.1.5 HNB Accessories
-
7.2 Global Heat-not-Burn Device Market Revenue Analysis (USD Million) by Application (2024-2019)
- 7.2.1 Tobacco Consumption
- 7.2.2 Alternative To Traditional Cigarettes
- 7.2.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 7.2.4 Smoking Cessation Aid (in Some Cases)
- 7.2.5 Nicotine Delivery
- 7.3 Global Heat-not-Burn Device Market Revenue Analysis (USD Million) by Type (2019-2030)
- 7.4 Global Heat-not-Burn Device Market Revenue Analysis (USD Million) by Application (2019-2030)
Chapter 8 : North America Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 8.1 North America Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 8.1.1 United States
- 8.1.2 Canada
-
8.2 North America Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 8.2.1 Tobacco Heating Systems
- 8.2.2 Heated Tobacco Products
- 8.2.3 Electronic Tobacco Devices
- 8.2.4 Tobacco Sticks
- 8.2.5 HNB Accessories
-
8.3 North America Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 8.3.1 Tobacco Consumption
- 8.3.2 Alternative To Traditional Cigarettes
- 8.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 8.3.4 Smoking Cessation Aid (in Some Cases)
- 8.3.5 Nicotine Delivery
- 8.4 North America Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 8.5 North America Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 8.6 North America Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
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Sectional Purchase
Chapter 9 : LATAM Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 9.1 LATAM Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Chile
- 9.1.4 Mexico
- 9.1.5 Rest of LATAM
-
9.2 LATAM Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 9.2.1 Tobacco Heating Systems
- 9.2.2 Heated Tobacco Products
- 9.2.3 Electronic Tobacco Devices
- 9.2.4 Tobacco Sticks
- 9.2.5 HNB Accessories
-
9.3 LATAM Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 9.3.1 Tobacco Consumption
- 9.3.2 Alternative To Traditional Cigarettes
- 9.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 9.3.4 Smoking Cessation Aid (in Some Cases)
- 9.3.5 Nicotine Delivery
- 9.4 LATAM Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 9.5 LATAM Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 9.6 LATAM Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 10 : West Europe Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 10.1 West Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 10.1.1 Germany
- 10.1.2 France
- 10.1.3 Benelux
- 10.1.4 Switzerland
- 10.1.5 Rest of West Europe
-
10.2 West Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 10.2.1 Tobacco Heating Systems
- 10.2.2 Heated Tobacco Products
- 10.2.3 Electronic Tobacco Devices
- 10.2.4 Tobacco Sticks
- 10.2.5 HNB Accessories
-
10.3 West Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 10.3.1 Tobacco Consumption
- 10.3.2 Alternative To Traditional Cigarettes
- 10.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 10.3.4 Smoking Cessation Aid (in Some Cases)
- 10.3.5 Nicotine Delivery
- 10.4 West Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 10.5 West Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 10.6 West Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 11 : Central & Eastern Europe Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 11.1 Central & Eastern Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 11.1.1 Bulgaria
- 11.1.2 Poland
- 11.1.3 Hungary
- 11.1.4 Romania
- 11.1.5 Rest of CEE
-
11.2 Central & Eastern Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 11.2.1 Tobacco Heating Systems
- 11.2.2 Heated Tobacco Products
- 11.2.3 Electronic Tobacco Devices
- 11.2.4 Tobacco Sticks
- 11.2.5 HNB Accessories
-
11.3 Central & Eastern Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 11.3.1 Tobacco Consumption
- 11.3.2 Alternative To Traditional Cigarettes
- 11.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 11.3.4 Smoking Cessation Aid (in Some Cases)
- 11.3.5 Nicotine Delivery
- 11.4 Central & Eastern Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 11.5 Central & Eastern Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 11.6 Central & Eastern Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 12 : Northern Europe Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 12.1 Northern Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 12.1.1 The United Kingdom
- 12.1.2 Sweden
- 12.1.3 Norway
- 12.1.4 Baltics
- 12.1.5 Ireland
- 12.1.6 Rest of Northern Europe
-
12.2 Northern Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 12.2.1 Tobacco Heating Systems
- 12.2.2 Heated Tobacco Products
- 12.2.3 Electronic Tobacco Devices
- 12.2.4 Tobacco Sticks
- 12.2.5 HNB Accessories
-
12.3 Northern Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 12.3.1 Tobacco Consumption
- 12.3.2 Alternative To Traditional Cigarettes
- 12.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 12.3.4 Smoking Cessation Aid (in Some Cases)
- 12.3.5 Nicotine Delivery
- 12.4 Northern Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 12.5 Northern Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 12.6 Northern Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 13 : Southern Europe Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 13.1 Southern Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 13.1.1 Spain
- 13.1.2 Italy
- 13.1.3 Portugal
- 13.1.4 Greece
- 13.1.5 Rest of Southern Europe
-
13.2 Southern Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 13.2.1 Tobacco Heating Systems
- 13.2.2 Heated Tobacco Products
- 13.2.3 Electronic Tobacco Devices
- 13.2.4 Tobacco Sticks
- 13.2.5 HNB Accessories
-
13.3 Southern Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 13.3.1 Tobacco Consumption
- 13.3.2 Alternative To Traditional Cigarettes
- 13.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 13.3.4 Smoking Cessation Aid (in Some Cases)
- 13.3.5 Nicotine Delivery
- 13.4 Southern Europe Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 13.5 Southern Europe Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 13.6 Southern Europe Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 14 : East Asia Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 14.1 East Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 14.1.1 China
- 14.1.2 Japan
- 14.1.3 South Korea
- 14.1.4 Taiwan
- 14.1.5 Others
-
14.2 East Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 14.2.1 Tobacco Heating Systems
- 14.2.2 Heated Tobacco Products
- 14.2.3 Electronic Tobacco Devices
- 14.2.4 Tobacco Sticks
- 14.2.5 HNB Accessories
-
14.3 East Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 14.3.1 Tobacco Consumption
- 14.3.2 Alternative To Traditional Cigarettes
- 14.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 14.3.4 Smoking Cessation Aid (in Some Cases)
- 14.3.5 Nicotine Delivery
- 14.4 East Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 14.5 East Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 14.6 East Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 15 : Southeast Asia Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 15.1 Southeast Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 15.1.1 Vietnam
- 15.1.2 Singapore
- 15.1.3 Thailand
- 15.1.4 Malaysia
- 15.1.5 Indonesia
- 15.1.6 Philippines
- 15.1.7 Rest of SEA Countries
-
15.2 Southeast Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 15.2.1 Tobacco Heating Systems
- 15.2.2 Heated Tobacco Products
- 15.2.3 Electronic Tobacco Devices
- 15.2.4 Tobacco Sticks
- 15.2.5 HNB Accessories
-
15.3 Southeast Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 15.3.1 Tobacco Consumption
- 15.3.2 Alternative To Traditional Cigarettes
- 15.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 15.3.4 Smoking Cessation Aid (in Some Cases)
- 15.3.5 Nicotine Delivery
- 15.4 Southeast Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 15.5 Southeast Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 15.6 Southeast Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 16 : South Asia Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 16.1 South Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 16.1.1 India
- 16.1.2 Bangladesh
- 16.1.3 Others
-
16.2 South Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 16.2.1 Tobacco Heating Systems
- 16.2.2 Heated Tobacco Products
- 16.2.3 Electronic Tobacco Devices
- 16.2.4 Tobacco Sticks
- 16.2.5 HNB Accessories
-
16.3 South Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 16.3.1 Tobacco Consumption
- 16.3.2 Alternative To Traditional Cigarettes
- 16.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 16.3.4 Smoking Cessation Aid (in Some Cases)
- 16.3.5 Nicotine Delivery
- 16.4 South Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 16.5 South Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 16.6 South Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 17 : Central Asia Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 17.1 Central Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 17.1.1 Kazakhstan
- 17.1.2 Tajikistan
- 17.1.3 Others
-
17.2 Central Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 17.2.1 Tobacco Heating Systems
- 17.2.2 Heated Tobacco Products
- 17.2.3 Electronic Tobacco Devices
- 17.2.4 Tobacco Sticks
- 17.2.5 HNB Accessories
-
17.3 Central Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 17.3.1 Tobacco Consumption
- 17.3.2 Alternative To Traditional Cigarettes
- 17.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 17.3.4 Smoking Cessation Aid (in Some Cases)
- 17.3.5 Nicotine Delivery
- 17.4 Central Asia Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 17.5 Central Asia Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 17.6 Central Asia Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 18 : Oceania Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 18.1 Oceania Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 18.1.1 Australia
- 18.1.2 New Zealand
- 18.1.3 Others
-
18.2 Oceania Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 18.2.1 Tobacco Heating Systems
- 18.2.2 Heated Tobacco Products
- 18.2.3 Electronic Tobacco Devices
- 18.2.4 Tobacco Sticks
- 18.2.5 HNB Accessories
-
18.3 Oceania Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 18.3.1 Tobacco Consumption
- 18.3.2 Alternative To Traditional Cigarettes
- 18.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 18.3.4 Smoking Cessation Aid (in Some Cases)
- 18.3.5 Nicotine Delivery
- 18.4 Oceania Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 18.5 Oceania Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 18.6 Oceania Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 19 : MEA Heat-not-Burn Device Market Breakdown by Country, Type & Application
- 19.1 MEA Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
- 19.1.1 Turkey
- 19.1.2 South Africa
- 19.1.3 Egypt
- 19.1.4 UAE
- 19.1.5 Saudi Arabia
- 19.1.6 Israel
- 19.1.7 Rest of MEA
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19.2 MEA Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
- 19.2.1 Tobacco Heating Systems
- 19.2.2 Heated Tobacco Products
- 19.2.3 Electronic Tobacco Devices
- 19.2.4 Tobacco Sticks
- 19.2.5 HNB Accessories
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19.3 MEA Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
- 19.3.1 Tobacco Consumption
- 19.3.2 Alternative To Traditional Cigarettes
- 19.3.3 Reducing Exposure To Harmful Chemicals (compared To Cigarettes)
- 19.3.4 Smoking Cessation Aid (in Some Cases)
- 19.3.5 Nicotine Delivery
- 19.4 MEA Heat-not-Burn Device Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
- 19.5 MEA Heat-not-Burn Device Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
- 19.6 MEA Heat-not-Burn Device Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 20: Research Findings & Conclusion
- 20.1 Key Findings
- 20.2 Conclusion
Chapter 21: Methodology and Data Source
-
21.1 Research Methodology & Approach
- 21.1.1 Research Program/Design
- 21.1.2 Market Size Estimation
- 21.1.3 Market Breakdown and Data Triangulation
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21.2 Data Source
- 21.2.1 Secondary Sources
- 21.2.2 Primary Sources
Chapter 22: Appendix & Disclaimer
- 22.1 Acronyms & bibliography
- 22.2 Disclaimer
Frequently Asked Questions (FAQ):
The Heat-not-Burn Device Market is growing at a steady pace over the last few years and is expected to grow at a CAGR of 14.00% from 2019 to 2030 to reach a market size of 14.00% USD20 billion
The Heat-not-Burn Device Market is predicted to grow at a CAGR of 14.00%.
Some of the prominent trends that are influencing and driving the growth of Global Heat-not-Burn Device Market are New Heating Technologies, Improved Device Designs, Flavor Innovation, Integration With Mobile Apps, Heated Tobacco With Reduced Nicotine Content
The leaders in the Global Heat-not-Burn Device Market such as Philip Morris International, British American Tobacco, Japan Tobacco International, Reynolds American, Imperial Brands, Altria, KT&G, Nicoventures, E-licious, HnB, RAI, CIGAR, NJOY, COTEC, Yibo are targeting innovative and differentiated growth drivers some of them are Increasing Awareness Of Health Risks Associated With Smoking, Growing Demand For Alternative Nicotine Delivery Systems, Regulatory Support In Some Regions
Business transformation in Heat-not-Burn Device Market has taken hold due to the confluence of several important triggers, some of them are Regulatory Uncertainty, Long-term Health Effects Are Still Being Studied, Social Stigma Associated With Tobacco Use, Competition From Other Nicotine Delivery Systems (e-cigarettes).
Some of the opportunities that Analyst at HTF MI have identified in Heat-not-Burn Device Market are:
- Increasing Awareness Of Health Risks Associated With Smoking
- Growing Demand For Alternative Nicotine Delivery Systems
- Regulatory Support In Some Regions
Philip Morris International, British American Tobacco, Japan Tobacco International, Reynolds American, Imperial Brands, Altria, KT&G, Nicoventures, E-licious, HnB, RAI, CIGAR, NJOY, COTEC, Yibo etc are the main players listed in the Global Heat-not-Burn Device Market Study.
Research paper of Global Heat-not-Burn Device Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Tobacco consumption, Alternative to traditional cigarettes, Reducing exposure to harmful chemicals (compared to cigarettes), Smoking cessation aid (in some cases), Nicotine delivery.
The Global Heat-not-Burn Device Market Study is segmented by Tobacco heating systems, Heated tobacco products, Electronic tobacco devices, Tobacco sticks, HNB accessories.
The Global Heat-not-Burn Device Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA
Historical Year: 2024 - Base year: 2019. Forecast period**: 2025 to 2030 [** unless otherwise stated]
The Heat-not-Burn (HNB) device market involves the sale of electronic devices that heat tobacco to release nicotine-containing vapor without burning it. HNB devices are seen as a safer alternative to traditional smoking, as they do not produce harmful tar and combustion by-products. The market is driven by the growing demand for smokeless tobacco alternatives, particularly among consumers looking to reduce the health risks associated with smoking. HNB devices have gained popularity due to their reduced impact on air quality and the lower levels of harmful chemicals released compared to conventional cigarettes. The market is also influenced by increasing regulatory pressures on the tobacco industry and the rise in health-conscious consumers. As more countries regulate smoking and vaping, the HNB device market is expected to expand, driven by innovation and growing consumer awareness of the risks associated with smoking.
