Ad Serving & Retargeting Service Market

Global Ad Serving & Retargeting Service Market Size, Growth & Revenue 2019-2030

Global Ad Serving & Retargeting Service is segmented by Application (Advertisers, Marketing agencies, Publishers, E-commerce businesses, Small and medium-sized businesses (SMBs)), Type (Display advertising, Search advertising, Social media advertising, Video advertising, Mobile advertising) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Pricing
5800
3600
1800

INDUSTRY OVERVIEW

The Ad Serving & Retargeting Service market is experiencing robust growth, projected to achieve a compound annual growth rate CAGR of 12.00% during the forecast period. Valued at 2.5Billion, the market is expected to reach 5.0Billion by 2030, with a year-on-year growth rate of 9.50%. This upward trajectory is driven by factors such as evolving consumer preferences, technological advancements, and increased investment in innovation, positioning the market for significant expansion in the coming years. Companies should strategically focus on enhancing their offerings and exploring new market opportunities to capitalize on this growth potential.

Ad Serving & Retargeting Service Market Size in (USD Billion) CAGR Growth Rate 12.00%

Study Period 2024-2030
Market Size (2019): 2.5Billion
Market Size (2030): 5.0Billion
CAGR (2019 - 2030): 12.00%
Fastest Growing Region North America
Dominating Region Asia-Pacific
www.htfmarketinsights.com

The Ad Serving & Retargeting Service Market involves the provision of services that enable advertisers to serve ads to users across various digital platforms and retarget users who have previously interacted with their ads or website. Ad serving refers to the technology that delivers digital ads to targeted audiences, while retargeting focuses on showing personalized ads to individuals who have visited a website or shown interest in a product but did not convert. The market is driven by the increasing demand for targeted advertising, improved ROI, and personalized customer experiences. Advancements in artificial intelligence, machine learning, and data analytics are shaping this market by allowing for better targeting and more efficient ad delivery. As digital advertising continues to dominate, the ad serving and retargeting services market is expected to grow, with businesses focusing on optimizing their digital marketing efforts.



Regulatory Framework

The Information and Communications Technology (ICT) industry is primarily regulated by the Federal Communications Commission (FCC) in the United States, along with other national and international regulatory bodies. The FCC oversees the allocation of spectrum, ensures compliance with telecommunications laws, and fosters fair competition within the sector. It also establishes guidelines for data privacy, cybersecurity, and service accessibility, which are crucial for maintaining industry standards and protecting consumer interests.
Globally, various regulatory agencies, such as the European Telecommunications Standards Institute (ETSI) and the International Telecommunication Union (ITU), play significant roles in standardizing practices and facilitating international cooperation. These bodies work together to create a cohesive regulatory framework that addresses emerging technologies, cross-border data flow, and infrastructure development. Their regulations aim to ensure the ICT industry's growth is both innovative and compliant with global standards, promoting a secure and competitive market environment.
Request for Customization
Get Customization

Key Highlights

•    The Ad Serving & Retargeting Service is growing at a CAGR of 12.00% during the forecasted period of 2024 to 2030
•    Year on Year growth for the market is 9.50%
•    Based on type, the market is bifurcated into Display advertising, Search advertising, Social media advertising, Video advertising
•    Based on application, the market is segmented into Advertisers, Marketing agencies, Publishers, E-commerce businesses, Small and medium-sized businesses (SMBs)
•    Global Import Export in terms of K Tons, K Units, and Metric Tons will be provided if Applicable based on industry best practice

Market Segmentation Analysis

Segmentation by Type


  • Display advertising
  • Search advertising
  • Social media advertising
  • Video advertising

Ad Serving & Retargeting Service Market Segmentation by Type

www.htfmarketinsights.com

Segmentation by Application
 
  • Advertisers
  • Marketing agencies
  • Publishers
  • E-commerce businesses
  • Small and medium-sized businesses (SMBs)

Ad Serving & Retargeting Service Market Segmentation by Application

www.htfmarketinsights.com

Key Players

Several key players in the Ad Serving & Retargeting Service market are strategically focusing on expanding their operations in developing regions to capture a larger market share, particularly as the year-on-year growth rate for the market stands at 9.50%. The companies featured in this profile were selected based on insights from primary experts, evaluating their market penetration, product offerings, and geographical reach. By targeting emerging markets, these companies aim to leverage new opportunities, enhance their competitive advantage, and drive revenue growth. This approach not only aligns with their overall business objectives but also positions them to respond effectively to the evolving demands of consumers in these regions.
  • Google Ads
  • AdRoll
  • Criteo
  • Facebook Ads
  • Amazon Advertising
  • Sizmek
  • Adform
  • Taboola
  • Outbrain

Ad Serving & Retargeting Service Market Segmentation by Players

www.htfmarketinsights.com

Research Methodology

At HTF Market Intelligence, we pride ourselves on delivering comprehensive market research that combines both secondary and primary methodologies. Our secondary research involves rigorous analysis of existing data sources, such as industry reports, market databases, and competitive landscapes, to provide a robust foundation of market knowledge. This is complemented by our primary research services, where we gather firsthand data through surveys, interviews, and focus groups tailored specifically to your business needs. By integrating these approaches, we offer a thorough understanding of market trends, consumer behavior, and competitive dynamics, enabling you to make well-informed strategic decisions. We would welcome the opportunity to discuss how our research expertise can support your business objectives.

Market Dynamics


Market dynamics refer to the forces that influence the supply and demand of products and services within a market. These forces include factors such as consumer preferences, technological advancements, regulatory changes, economic conditions, and competitive actions. Understanding market dynamics is crucial for businesses as it helps them anticipate changes, identify opportunities, and mitigate risks.
By analyzing market dynamics, companies can better understand market trends, predict potential shifts, and develop strategic responses. This analysis enables businesses to align their product offerings, pricing strategies, and marketing efforts with evolving market conditions, ultimately leading to more informed decision-making and a stronger competitive position in the marketplace.

Market Driver

  • Growing Digital Advertising Market
  • Increasing Adoption Of Data-driven Marketing Strategies


Market Trend

  • Programmatic advertising
  • Data-driven targeting
  • Cross-device targeting

Opportunity

  • Growing Digital Advertising Market
  • Increasing Adoption Of Data-driven Marketing Strategies


Challenge

  • Data Privacy Concerns
  • Ad Blocking
  • Ad Fraud



Regional Outlook

The Asia-Pacific Region holds the largest market share in 2019 and is expected to grow at a good CAGR. The North America Region is the fastest-growing region due to increasing development and disposable income.


North America remains a leader, driven by innovation hubs like Silicon Valley and a strong demand for advanced technologies such as AI and cloud computing. Europe is characterized by robust regulatory frameworks and significant investments in digital transformation across sectors. Asia-Pacific is experiencing rapid growth, led by major markets like China and India, where increasing digital adoption and governmental initiatives are propelling ICT advancements.


The Middle East and Africa are witnessing steady expansion, driven by infrastructure development and growing internet penetration. Latin America and South America present emerging opportunities, with rising investments in digital infrastructure, though challenges like economic instability can impact growth. These regional differences highlight the need for tailored strategies in the global ICT market.
 

Regions
  • North America
  • LATAM
  • West Europe
  • Central & Eastern Europe
  • Northern Europe
  • Southern Europe
  • East Asia
  • Southeast Asia
  • South Asia
  • Central Asia
  • Oceania
  • MEA
Fastest Growing Region
North America
North America dominates Ad Serving & Retargeting Service Market
Dominating Region
Asia-Pacific
Asia-Pacific dominates Ad Serving & Retargeting Service Market

 

Report Features

Details

Base Year

2019

Based Year Market Size (2019)

2.5Billion

Historical Period Market Size (2024)

2.0Billion

CAGR (2019 to 2030)

12.00%

Forecast Period

2025 to 2030

Forecasted Period Market Size (2030)

5.0Billion 

Scope of the Report

Display advertising, Search advertising, Social media advertising, Video advertising, Advertisers, Marketing agencies, Publishers, E-commerce businesses, Small and medium-sized businesses (SMBs)

Regions Covered

North America, Europe, Asia Pacific, South America, and MEA

Year on Year Growth

9.50%

Companies Covered

Google Ads, AdRoll, Criteo, Facebook Ads, Amazon Advertising, Sizmek, Adform, Taboola, Outbrain

Customization Scope

15% Free Customization (For EG)

Delivery Format

PDF and Excel through Email

 

 

Ad Serving & Retargeting Service - Table of Contents

Chapter 1: Market Preface
  • 1.1 Global Ad Serving & Retargeting Service Market Landscape
  • 1.2 Scope of the Study
  • 1.3 Relevant Findings & Stakeholder Advantages

Chapter 2: Strategic Overview
  • 2.1 Global Ad Serving & Retargeting Service Market Outlook
  • 2.2 Total Addressable Market versus Serviceable Market
  • 2.3 Market Rivalry Projection

Chapter 3 : Global Ad Serving & Retargeting Service Market Business Environment & Changing Dynamics
  • 3.1 Growth Drivers
    • 3.1.1 Growing digital advertising market
    • 3.1.2 Increasing adoption of data-driven marketing strategies
  • 3.2 Available Opportunities
    • 3.2.1 Growing digital advertising market
  • 3.3 Influencing Trends
    • 3.3.1 Programmatic advertising
    • 3.3.2 Data-dri
  • 3.4 Challenges
    • 3.4.1 Data privacy concerns
    • 3.4.2 Ad blocking
  • 3.5 Regional Dynamics

Need only Qualitative Analysis? Get Prices
Sectional Purchase
Chapter 4 : Global Ad Serving & Retargeting Service Industry Factors Assessment
  • 4.1 Current Scenario
  • 4.2 PEST Analysis
  • 4.3 Business Environment - PORTER 5-Forces Analysis
    • 4.3.1 Supplier Leverage
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of Substitutes
    • 4.3.4 Threat from New Entrant
    • 4.3.5 Market Competition Level
  • 4.4 Roadmap of Ad Serving & Retargeting Service Market
  • 4.5 Impact of Macro-Economic Factors
  • 4.6 Market Entry Strategies
  • 4.7 Political and Regulatory Landscape
  • 4.8 Supply Chain Analysis
  • 4.9 Impact of Tariff War


Chapter 5: Ad Serving & Retargeting Service : Competition Benchmarking & Performance Evaluation
  • 5.1 Global Ad Serving & Retargeting Service Market Concentration Ratio
    • 5.1.1 CR4, CR8 and HH Index
    • 5.1.2 % Market Share - Top 3
    • 5.1.3 Market Holding by Top 5
  • 5.2 Market Position of Manufacturers by Ad Serving & Retargeting Service Revenue 2019
  • 5.3 Global Ad Serving & Retargeting Service Sales Volume by Manufacturers (2019)
  • 5.4 BCG Matrix
  • 5.4 Market Entropy
  • 5.5 Heat Map Analysis
  • 5.6 Strategic Group Analysis
Chapter 6: Global Ad Serving & Retargeting Service Market: Company Profiles
  • 6.1 Google Ads
    • 6.1.1 Google Ads Company Overview
    • 6.1.2 Google Ads Product/Service Portfolio & Specifications
    • 6.1.3 Google Ads Key Financial Metrics
    • 6.1.4 Google Ads SWOT Analysis
    • 6.1.5 Google Ads Development Activities
  • 6.2 AdRoll
  • 6.3 Criteo
  • 6.4 Facebook Ads
  • 6.5 Amazon Advertising
  • 6.6 Sizmek
  • 6.7 Adform
  • 6.8 Taboola
  • 6.9 Outbrain
  • 6.10 MediaMath

To View a Complete List of Players? Inquiry Now
Sectional Purchase

Chapter 7 : Global Ad Serving & Retargeting Service by Type & Application (2024-2030)
  • 7.1 Global Ad Serving & Retargeting Service Market Revenue Analysis (USD Million) by Type (2024-2019)
    • 7.1.1 Display Advertising
    • 7.1.2 Search Advertising
    • 7.1.3 Social Media Advertising
    • 7.1.4 Video Advertising
    • 7.1.5 Mobile Advertising
  • 7.2 Global Ad Serving & Retargeting Service Market Revenue Analysis (USD Million) by Application (2024-2019)
    • 7.2.1 Advertisers
    • 7.2.2 Marketing Agencies
    • 7.2.3 Publishers
    • 7.2.4 E-commerce Businesses
    • 7.2.5 Small And Medium-sized Businesses (SMBs)
  • 7.3 Global Ad Serving & Retargeting Service Market Revenue Analysis (USD Million) by Type (2019-2030)
  • 7.4 Global Ad Serving & Retargeting Service Market Revenue Analysis (USD Million) by Application (2019-2030)

Chapter 8 : North America Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 8.1 North America Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 8.1.1 United States
    • 8.1.2 Canada
  • 8.2 North America Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 8.2.1 Display Advertising
    • 8.2.2 Search Advertising
    • 8.2.3 Social Media Advertising
    • 8.2.4 Video Advertising
    • 8.2.5 Mobile Advertising
  • 8.3 North America Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 8.3.1 Advertisers
    • 8.3.2 Marketing Agencies
    • 8.3.3 Publishers
    • 8.3.4 E-commerce Businesses
    • 8.3.5 Small And Medium-sized Businesses (SMBs)
  • 8.4 North America Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 8.5 North America Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 8.6 North America Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Looking for Section Purchase? Get Quote Now
Sectional Purchase

Chapter 9 : LATAM Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 9.1 LATAM Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 9.1.1 Brazil
    • 9.1.2 Argentina
    • 9.1.3 Chile
    • 9.1.4 Mexico
    • 9.1.5 Rest of LATAM
  • 9.2 LATAM Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 9.2.1 Display Advertising
    • 9.2.2 Search Advertising
    • 9.2.3 Social Media Advertising
    • 9.2.4 Video Advertising
    • 9.2.5 Mobile Advertising
  • 9.3 LATAM Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 9.3.1 Advertisers
    • 9.3.2 Marketing Agencies
    • 9.3.3 Publishers
    • 9.3.4 E-commerce Businesses
    • 9.3.5 Small And Medium-sized Businesses (SMBs)
  • 9.4 LATAM Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 9.5 LATAM Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 9.6 LATAM Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 10 : West Europe Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 10.1 West Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 10.1.1 Germany
    • 10.1.2 France
    • 10.1.3 Benelux
    • 10.1.4 Switzerland
    • 10.1.5 Rest of West Europe
  • 10.2 West Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 10.2.1 Display Advertising
    • 10.2.2 Search Advertising
    • 10.2.3 Social Media Advertising
    • 10.2.4 Video Advertising
    • 10.2.5 Mobile Advertising
  • 10.3 West Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 10.3.1 Advertisers
    • 10.3.2 Marketing Agencies
    • 10.3.3 Publishers
    • 10.3.4 E-commerce Businesses
    • 10.3.5 Small And Medium-sized Businesses (SMBs)
  • 10.4 West Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 10.5 West Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 10.6 West Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 11 : Central & Eastern Europe Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 11.1 Central & Eastern Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 11.1.1 Bulgaria
    • 11.1.2 Poland
    • 11.1.3 Hungary
    • 11.1.4 Romania
    • 11.1.5 Rest of CEE
  • 11.2 Central & Eastern Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 11.2.1 Display Advertising
    • 11.2.2 Search Advertising
    • 11.2.3 Social Media Advertising
    • 11.2.4 Video Advertising
    • 11.2.5 Mobile Advertising
  • 11.3 Central & Eastern Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 11.3.1 Advertisers
    • 11.3.2 Marketing Agencies
    • 11.3.3 Publishers
    • 11.3.4 E-commerce Businesses
    • 11.3.5 Small And Medium-sized Businesses (SMBs)
  • 11.4 Central & Eastern Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 11.5 Central & Eastern Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 11.6 Central & Eastern Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 12 : Northern Europe Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 12.1 Northern Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 12.1.1 The United Kingdom
    • 12.1.2 Sweden
    • 12.1.3 Norway
    • 12.1.4 Baltics
    • 12.1.5 Ireland
    • 12.1.6 Rest of Northern Europe
  • 12.2 Northern Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 12.2.1 Display Advertising
    • 12.2.2 Search Advertising
    • 12.2.3 Social Media Advertising
    • 12.2.4 Video Advertising
    • 12.2.5 Mobile Advertising
  • 12.3 Northern Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 12.3.1 Advertisers
    • 12.3.2 Marketing Agencies
    • 12.3.3 Publishers
    • 12.3.4 E-commerce Businesses
    • 12.3.5 Small And Medium-sized Businesses (SMBs)
  • 12.4 Northern Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 12.5 Northern Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 12.6 Northern Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 13 : Southern Europe Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 13.1 Southern Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 13.1.1 Spain
    • 13.1.2 Italy
    • 13.1.3 Portugal
    • 13.1.4 Greece
    • 13.1.5 Rest of Southern Europe
  • 13.2 Southern Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 13.2.1 Display Advertising
    • 13.2.2 Search Advertising
    • 13.2.3 Social Media Advertising
    • 13.2.4 Video Advertising
    • 13.2.5 Mobile Advertising
  • 13.3 Southern Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 13.3.1 Advertisers
    • 13.3.2 Marketing Agencies
    • 13.3.3 Publishers
    • 13.3.4 E-commerce Businesses
    • 13.3.5 Small And Medium-sized Businesses (SMBs)
  • 13.4 Southern Europe Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 13.5 Southern Europe Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 13.6 Southern Europe Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 14 : East Asia Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 14.1 East Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 14.1.1 China
    • 14.1.2 Japan
    • 14.1.3 South Korea
    • 14.1.4 Taiwan
    • 14.1.5 Others
  • 14.2 East Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 14.2.1 Display Advertising
    • 14.2.2 Search Advertising
    • 14.2.3 Social Media Advertising
    • 14.2.4 Video Advertising
    • 14.2.5 Mobile Advertising
  • 14.3 East Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 14.3.1 Advertisers
    • 14.3.2 Marketing Agencies
    • 14.3.3 Publishers
    • 14.3.4 E-commerce Businesses
    • 14.3.5 Small And Medium-sized Businesses (SMBs)
  • 14.4 East Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 14.5 East Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 14.6 East Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 15 : Southeast Asia Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 15.1 Southeast Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 15.1.1 Vietnam
    • 15.1.2 Singapore
    • 15.1.3 Thailand
    • 15.1.4 Malaysia
    • 15.1.5 Indonesia
    • 15.1.6 Philippines
    • 15.1.7 Rest of SEA Countries
  • 15.2 Southeast Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 15.2.1 Display Advertising
    • 15.2.2 Search Advertising
    • 15.2.3 Social Media Advertising
    • 15.2.4 Video Advertising
    • 15.2.5 Mobile Advertising
  • 15.3 Southeast Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 15.3.1 Advertisers
    • 15.3.2 Marketing Agencies
    • 15.3.3 Publishers
    • 15.3.4 E-commerce Businesses
    • 15.3.5 Small And Medium-sized Businesses (SMBs)
  • 15.4 Southeast Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 15.5 Southeast Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 15.6 Southeast Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 16 : South Asia Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 16.1 South Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 16.1.1 India
    • 16.1.2 Bangladesh
    • 16.1.3 Others
  • 16.2 South Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 16.2.1 Display Advertising
    • 16.2.2 Search Advertising
    • 16.2.3 Social Media Advertising
    • 16.2.4 Video Advertising
    • 16.2.5 Mobile Advertising
  • 16.3 South Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 16.3.1 Advertisers
    • 16.3.2 Marketing Agencies
    • 16.3.3 Publishers
    • 16.3.4 E-commerce Businesses
    • 16.3.5 Small And Medium-sized Businesses (SMBs)
  • 16.4 South Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 16.5 South Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 16.6 South Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 17 : Central Asia Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 17.1 Central Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 17.1.1 Kazakhstan
    • 17.1.2 Tajikistan
    • 17.1.3 Others
  • 17.2 Central Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 17.2.1 Display Advertising
    • 17.2.2 Search Advertising
    • 17.2.3 Social Media Advertising
    • 17.2.4 Video Advertising
    • 17.2.5 Mobile Advertising
  • 17.3 Central Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 17.3.1 Advertisers
    • 17.3.2 Marketing Agencies
    • 17.3.3 Publishers
    • 17.3.4 E-commerce Businesses
    • 17.3.5 Small And Medium-sized Businesses (SMBs)
  • 17.4 Central Asia Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 17.5 Central Asia Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 17.6 Central Asia Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 18 : Oceania Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 18.1 Oceania Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 18.1.1 Australia
    • 18.1.2 New Zealand
    • 18.1.3 Others
  • 18.2 Oceania Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 18.2.1 Display Advertising
    • 18.2.2 Search Advertising
    • 18.2.3 Social Media Advertising
    • 18.2.4 Video Advertising
    • 18.2.5 Mobile Advertising
  • 18.3 Oceania Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 18.3.1 Advertisers
    • 18.3.2 Marketing Agencies
    • 18.3.3 Publishers
    • 18.3.4 E-commerce Businesses
    • 18.3.5 Small And Medium-sized Businesses (SMBs)
  • 18.4 Oceania Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 18.5 Oceania Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 18.6 Oceania Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]
Chapter 19 : MEA Ad Serving & Retargeting Service Market Breakdown by Country, Type & Application
  • 19.1 MEA Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2024-2019]
    • 19.1.1 Turkey
    • 19.1.2 South Africa
    • 19.1.3 Egypt
    • 19.1.4 UAE
    • 19.1.5 Saudi Arabia
    • 19.1.6 Israel
    • 19.1.7 Rest of MEA
  • 19.2 MEA Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2024-2019]
    • 19.2.1 Display Advertising
    • 19.2.2 Search Advertising
    • 19.2.3 Social Media Advertising
    • 19.2.4 Video Advertising
    • 19.2.5 Mobile Advertising
  • 19.3 MEA Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2024-2019]
    • 19.3.1 Advertisers
    • 19.3.2 Marketing Agencies
    • 19.3.3 Publishers
    • 19.3.4 E-commerce Businesses
    • 19.3.5 Small And Medium-sized Businesses (SMBs)
  • 19.4 MEA Ad Serving & Retargeting Service Market by Country (USD Million) & Sales Volume (Units) [2020-2030]
  • 19.5 MEA Ad Serving & Retargeting Service Market by Type (USD Million) & Sales Volume (Units) [2020-2030]
  • 19.6 MEA Ad Serving & Retargeting Service Market by Application (USD Million) & Sales Volume (Units) [2020-2030]

Chapter 20: Research Findings & Conclusion
  • 20.1 Key Findings
  • 20.2 Conclusion

Chapter 21: Methodology and Data Source
  • 21.1 Research Methodology & Approach
    • 21.1.1 Research Program/Design
    • 21.1.2 Market Size Estimation
    • 21.1.3 Market Breakdown and Data Triangulation
  • 21.2 Data Source
    • 21.2.1 Secondary Sources
    • 21.2.2 Primary Sources

Chapter 22: Appendix & Disclaimer
  • 22.1 Acronyms & bibliography
  • 22.2 Disclaimer

Frequently Asked Questions (FAQ):

The Ad Serving & Retargeting Service market is estimated to derive a market size of 5.0 Billion by 2030.

The Ad Serving & Retargeting Service Market is growing at a CAGR of 12.00% over the forecasted period 2019 - 2030.

The changing dynamics and trends such as Programmatic Advertising, Data-driven Targeting, Cross-device Targeting, AI-powered Optimization are seen as major Game Changer in Global Ad Serving & Retargeting Service Market.

The leaders in the Global Ad Serving & Retargeting Service Market such as Google Ads, AdRoll, Criteo, Facebook Ads, Amazon Advertising, Sizmek, Adform, Taboola, Outbrain, MediaMath are targeting innovative and differentiated growth drivers some of them are Growing Digital Advertising Market, Increasing Adoption Of Data-driven Marketing Strategies, Rising Investment In Online Advertising

Business transformation in Ad Serving & Retargeting Service Market has taken hold due to the confluence of several important triggers, some of them are Data Privacy Concerns, Ad Blocking, Ad Fraud, Measuring ROI.

Some of the opportunities that Analyst at HTF MI have identified in Ad Serving & Retargeting Service Market are:
  • Growing Digital Advertising Market
  • Increasing Adoption Of Data-driven Marketing Strategies
  • Rising Investment In Online Advertising

Google Ads, AdRoll, Criteo, Facebook Ads, Amazon Advertising, Sizmek, Adform, Taboola, Outbrain, MediaMath etc are the main players listed in the Global Ad Serving & Retargeting Service Market Study.

Research paper of Global Ad Serving & Retargeting Service Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Advertisers, Marketing agencies, Publishers, E-commerce businesses, Small and medium-sized businesses (SMBs).

The Global Ad Serving & Retargeting Service Market Study is segmented by Display advertising, Search advertising, Social media advertising, Video advertising, Mobile advertising.

The Global Ad Serving & Retargeting Service Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA

Historical Year: 2024 - Base year: 2019. Forecast period**: 2025 to 2030 [** unless otherwise stated]

The Ad Serving & Retargeting Service Market involves the provision of services that enable advertisers to serve ads to users across various digital platforms and retarget users who have previously interacted with their ads or website. Ad serving refers to the technology that delivers digital ads to targeted audiences, while retargeting focuses on showing personalized ads to individuals who have visited a website or shown interest in a product but did not convert. The market is driven by the increasing demand for targeted advertising, improved ROI, and personalized customer experiences. Advancements in artificial intelligence, machine learning, and data analytics are shaping this market by allowing for better targeting and more efficient ad delivery. As digital advertising continues to dominate, the ad serving and retargeting services market is expected to grow, with businesses focusing on optimizing their digital marketing efforts.