Industry Overview
Vietnam's retail market is one of Southeast Asia's fastest-growing, driven by urbanization, a young tech-savvy population, rising middle class, and robust digital adoption. The sector includes modern trade formats like supermarkets, e-commerce platforms, and convenience stores, which are rapidly replacing traditional markets. With strong foreign investment and rising consumer expectations, the market is evolving toward more omnichannel experiences and digital integration. Local brands and platforms are also competing with global giants by focusing on regional preferences. E-commerce and mobile payment ecosystems are accelerating growth, especially in urban areas. Rural retail expansion and tourism-driven consumerism present untapped potential.The Vietnam Retail market is experiencing robust growth, projected to achieve a compound annual growth rate CAGR of 9.10% during the forecast period. Valued at 212Billion, the market is expected to reach 420Billion by 2032, with a year-on-year growth rate of
Vietnam Retail Market Size in (USD Billion) CAGR Growth Rate 9.10%
| Study Period | 2020-2032 |
| Market Size (2024): | 212Billion |
| Market Size (2032): | 420Billion |
| CAGR (2024 - 2032): | 9.10% |
| Fastest Growing Region | Southeast Asia |
| Dominating Region | Asia-Pacific |
www.htfmarketinsights.com
Data Collection Method
Data triangulation is a method used to analyze markets by gathering and comparing information from multiple sources or utilizing different research approaches to examine the same topic. This technique involves integrating data from various sources, such as surveys, interviews, and industry reports, or combining both qualitative and quantitative methods. By employing data triangulation, researchers can cross-verify information, reduce biases, and achieve a more accurate and comprehensive understanding of market dynamics.Key Highlights of the Vietnam Retail
• The Vietnam Retail is growing at a CAGR of 9.10% during the forecasted period of 2024 to 2032• Year on Year growth for the market is
• North America dominated the market share of 212Billion in 2024
• Based on type, the market is bifurcated into Supermarkets,Hypermarkets,E-commerce,Convenience Stores segment dominated the market share during the forecasted period
Market Segmentation
Segmentation by Type
- Supermarkets
- Hypermarkets
- E-commerce
- Convenience Stores
Vietnam Retail Market Segmentation by Type
www.htfmarketinsights.com
Segmentation by Application
Food & beverage,Electronics,Apparel,Personal care,Home goodsVietnam Retail Market Segmentation by Application
www.htfmarketinsights.com
This report also splits the market by region
Regions
- North America
- LATAM
- West Europe
- Central & Eastern Europe
- Northern Europe
- Southern Europe
- East Asia
- Southeast Asia
- South Asia
- Central Asia
- Oceania
- MEA
Fastest Growing Region
Southeast Asia
Dominating Region
Asia-Pacific
Regional Insights
The Vietnam Retail market exhibits significant regional variation, shaped by different economic conditions and consumer behaviours.- North America: High disposable incomes and a robust e-commerce sector are driving demand for premium and convenient products.
- Europe: A fragmented market where Western Europe emphasizes luxury and organic products, while Eastern Europe experiences rapid growth.
- Asia-Pacific: Urbanization and a growing middle class drive demand for both high-tech and affordable products, positioning the region as a fast-growing market.
- Latin America: Economic fluctuations make affordability a key factor, with Brazil and Mexico leading the way in market expansion.
- Middle East & Africa: Luxury products are prominent in the Gulf States, while Sub-Saharan Africa sees gradual market growth, influenced by local preferences.
Key Players
The companies highlighted in this profile were selected based on insights from primary experts and an evaluation of their market penetration, product offerings, and geographical reach:- Vincom Retail
- Saigon Co.op
- Masan Group
- Lotte Mart
- AEON
- Central Retail
- Big C
- Circle K
- WinCommerce
- Emart
- MM Mega Market
- FamilyMart
- 7-Eleven
- Bách Hóa Xanh
- Guardian Vietnam
- Lazada
- Tiki
- Shopee
- Sendo
- The Gioi Di Dong
- FPT Retail
Vietnam Retail Market Segmentation by Players
www.htfmarketinsights.com
Companies within the industry are increasingly concentrating on broadening their market presence through a variety of strategic initiatives. These include mergers and acquisitions, as well as green investments, particularly in underdeveloped regions. Such strategies are proving instrumental in enabling these companies to capture a larger share of the market. By consolidating resources and expanding their geographical footprint, they not only enhance their competitive edge but also contribute to sustainable development in emerging markets. This approach not only fosters growth but also aligns with global trends toward environmental responsibility and corporate sustainability.
Competitive Landscape
The competitive landscape is shaped by a mix of global leaders and regional players, with large companies like Vincom Retail,Saigon Co.op,Masan Group,Lotte Mart,AEON,Central Retail,Big C,Circle K,WinCommerce,Emart,MM Mega Market,FamilyMart,7-Eleven,Bách Hóa Xanh,Guardian Vietnam,Lazada,Tiki,Shopee,Sendo,The Gioi Di Dong,FPT Retail dominating the market through their extensive resources, innovation, and established brand presence. However, emerging players are disrupting the market with niche products and innovative technologies, challenging the incumbents. Pricing strategies vary, with larger firms benefiting from economies of scale while smaller players offer value-added services or customization. Geographical reach is key, as global companies expand across regions, while regional firms focus on local markets. Strategic partnerships and mergers continue to reshape the landscape, and barriers to entry remain high due to capital requirements and regulatory hurdles.Get the full report to explore critical industry Dynamics
Request for Customization
Get Customization
Price Trend Analysis
Price trend analysis is the study of historical pricing data to identify patterns and predict future price movements. It provides businesses with insights into how prices for goods or services change over time due to factors like market demand, supply levels, economic conditions, and external influences such as inflation or raw material costs.This analysis is critical for businesses as it helps in developing effective pricing strategies. By understanding pricing trends, companies can adjust their prices to remain competitive while safeguarding their profit margins. For example, if a business anticipates a rise in material costs, it can adjust its pricing or production plan to mitigate the impact.
Price trend analysis is also essential for forecasting. It allows companies to predict future price fluctuations and plan accordingly, whether for purchasing, production, or sales strategies. This is particularly important for industries where price volatility is common, such as commodities or seasonal products.
Furthermore, analysing price trends offers valuable market insights. Businesses can gain a clearer view of consumer behaviour, competitor pricing tactics, and overall market health. This helps in making informed decisions about product positioning, promotions, and inventory management.
In short, price trend analysis is a crucial tool that enables businesses to remain agile, mitigate risks, and drive profitability.
Dynamics
Market dynamics refer to the forces that influence the supply and demand of products and services within a market. These forces include factors such as consumer preferences, technological advancements, regulatory changes, economic conditions, and competitive actions. Understanding market dynamics is crucial for businesses as it helps them anticipate changes, identify opportunities, and mitigate risks.By analyzing market dynamics, companies can better understand market trends, predict potential shifts, and develop strategic responses. This analysis enables businesses to align their product offerings, pricing strategies, and marketing efforts with evolving market conditions, ultimately leading to more informed decision-making and a stronger competitive position in the marketplace.
- Rapid Urban Middle Class Growth
- Increasing Foreign Investment
- E-commerce Expansion
- Rising Consumer Spending
- O2O (Online-to-Offline) retail models
- Growth in convenience store formats
- Cashless payment adoption
- Rise of domestic brands
- Investment In Tier 2/3 Cities
- Strategic Local-global Brand Partnerships
- Vietnam As ASEAN Retail Gateway
- Tech-led Customer Engagement
- Infrastructure And Logistics Gaps
- Fragmented Retail Market
- Limited Rural Reach
- Regulatory Complexities For Foreign Players
Research Process
The research process is a systematic approach to gathering and analyzing information in order to address specific questions or hypotheses. It typically begins with identifying a problem or research question that needs exploration. Once the question is defined, researchers review existing literature to gain a deeper understanding of the subject and identify gaps that need addressing.Next, researchers develop a research plan or methodology, outlining how data will be collected and analyzed. This may involve choosing between qualitative, quantitative, or mixed methods depending on the nature of the research. Data collection methods can include surveys, experiments, observations, or secondary data analysis.
Once data is collected, the next step is analyzing the information using appropriate tools or techniques, such as statistical software for quantitative data or thematic analysis for qualitative data. This analysis helps draw conclusions and identify patterns relevant to the research question.
Finally, the findings are interpreted and communicated through reports, presentations, or publications. The results are often compared against the initial hypotheses, and limitations or further areas of study are highlighted. This structured process ensures that research is rigorous, transparent, and reliable, contributing valuable insights to the field of study.
|
Report Features |
Details |
|
Base Year |
2025 |
|
Based Year Market Size (2024) |
212Billion |
|
Historical Period Market Size ({HISTORICAL_YEAR) |
150Billion |
|
CAGR (2025 to 2032) |
9.10% |
|
Forecast Period |
2025 to 2032 |
|
Forecasted Period Market Size (2032) |
420Billion |
|
Scope of the Report |
Supermarkets,Hypermarkets,E-commerce,Convenience Stores, Food & beverage,Electronics,Apparel,Personal care,Home goods |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and MEA |
|
Year on Year Growth |
|
|
Companies Covered |
Vincom Retail,Saigon Co.op,Masan Group,Lotte Mart,AEON,Central Retail,Big C,Circle K,WinCommerce,Emart,MM Mega Market,FamilyMart,7-Eleven,Bách Hóa Xanh,Guardian Vietnam,Lazada,Tiki,Shopee,Sendo,The Gioi Di Dong,FPT Retail |
|
Customization Scope |
15% Free Customization (For EG) |
|
Delivery Format |
PDF and Excel through Email |
Vietnam Retail - Table of Contents
Chapter 1: Market Preface
- 1.1 Global Vietnam Retail Market Landscape
- 1.2 Scope of the Study
- 1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
- 2.1 Global Vietnam Retail Market Outlook
- 2.2 Total Addressable Market versus Serviceable Market
- 2.3 Market Rivalry Projection
Chapter 3 : Global Vietnam Retail Market Business Environment & Changing Dynamics
-
3.1 Growth Drivers
- 3.1.1 Rapid urban middle class growth
- 3.1.2 Increasing foreign investment
- 3.1.3 E-commerce expansion
- 3.1.4 Rising consumer spending
-
3.2 Available Opportunities
- 3.2.1 Investment in Tier 2/3 cities
- 3.2.2 Strategic local-global brand partnerships
- 3.2.3 Vietnam as
-
3.3 Influencing Trends
- 3.3.1 O2O (Online-to-Offline) retail models
- 3.3.2 Growth in convenience store formats
- 3.3.3 Cashless
-
3.4 Challenges
- 3.4.1 Infrastructure and logistics gaps
- 3.4.2 Fragmented retail market
- 3.4.3 Limited rural reach
- 3.4.4 Reg
- 3.5 Regional Dynamics
Need only Qualitative Analysis? Get Prices
Sectional Purchase
Chapter 4 : Global Vietnam Retail Industry Factors Assessment
- 4.1 Current Scenario
- 4.2 PEST Analysis
- 4.3 Business Environment - PORTER 5-Forces Analysis
- 4.3.1 Supplier Leverage
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of Substitutes
- 4.3.4 Threat from New Entrant
- 4.3.5 Market Competition Level
- 4.4 Roadmap of Vietnam Retail Market
- 4.5 Impact of Macro-Economic Factors
- 4.6 Market Entry Strategies
- 4.7 Political and Regulatory Landscape
- 4.8 Supply Chain Analysis
- 4.9 Impact of Tariff War
Chapter 5: Vietnam Retail : Competition Benchmarking & Performance Evaluation
- 5.1 Global Vietnam Retail Market Concentration Ratio
- 5.1.1 CR4, CR8 and HH Index
- 5.1.2 % Market Share - Top 3
- 5.1.3 Market Holding by Top 5
- 5.2 Market Position of Manufacturers by Vietnam Retail Revenue 2024
- 5.3 Global Vietnam Retail Sales Volume by Manufacturers (2024)
- 5.4 BCG Matrix
- 5.4 Market Entropy
- 5.5 Ansoff Matrix
- 5.6 FPNV Positioning Matrix
Chapter 6: Global Vietnam Retail Market: Company Profiles
- 6.1 Vincom Retail
- 6.1.1 Vincom Retail Company Overview
- 6.1.2 Vincom Retail Product/Service Portfolio & Specifications
- 6.1.3 Vincom Retail Key Financial Metrics
- 6.1.4 Vincom Retail SWOT Analysis
- 6.1.5 Vincom Retail Development Activities
- 6.2 Saigon Co.op
- 6.3 Masan Group
- 6.4 Lotte Mart
- 6.5 AEON
- 6.6 Central Retail
- 6.7 Big C
- 6.8 Circle K
- 6.9 WinCommerce
- 6.10 Emart
- 6.11 MM Mega Market
- 6.12 FamilyMart
- 6.13 7-Eleven
- 6.14 Bách Hóa Xanh
- 6.15 Guardian Vietnam
- 6.16 Lazada
- 6.17 Tiki
- 6.18 Shopee
- 6.19 Sendo
- 6.20 The Gioi Di Dong
- 6.21 FPT Retail
- 6.22 Annam Gourmet Market
To View a Complete List of Players? Inquiry Now
Sectional Purchase
Chapter 7 : Global Vietnam Retail by Type & Application (2020-2032)
-
7.1 Global Vietnam Retail Market Revenue Analysis (USD Million) by Type (2020-2024)
- 7.1.1 Supermarkets
- 7.1.2 Hypermarkets
- 7.1.3 E-commerce
- 7.1.4 Convenience Stores
- 7.1.5 Specialty Stores
-
7.2 Global Vietnam Retail Market Revenue Analysis (USD Million) by Application (2020-2024)
- 7.2.1 Food & Beverage
- 7.2.2 Electronics
- 7.2.3 Apparel
- 7.2.4 Personal Care
- 7.2.5 Home Goods
- 7.3 Global Vietnam Retail Market Revenue Analysis (USD Million) by Type (2024-2032)
- 7.4 Global Vietnam Retail Market Revenue Analysis (USD Million) by Application (2024-2032)
Chapter 8 : North America Vietnam Retail Market Breakdown by Country, Type & Application
- 8.1 North America Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 8.1.1 United States
- 8.1.2 Canada
-
8.2 North America Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 8.2.1 Supermarkets
- 8.2.2 Hypermarkets
- 8.2.3 E-commerce
- 8.2.4 Convenience Stores
- 8.2.5 Specialty Stores
-
8.3 North America Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 8.3.1 Food & Beverage
- 8.3.2 Electronics
- 8.3.3 Apparel
- 8.3.4 Personal Care
- 8.3.5 Home Goods
- 8.4 North America Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 8.5 North America Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 8.6 North America Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Looking for Section Purchase? Get Quote Now
Sectional Purchase
Chapter 9 : LATAM Vietnam Retail Market Breakdown by Country, Type & Application
- 9.1 LATAM Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Chile
- 9.1.4 Mexico
- 9.1.5 Rest of LATAM
-
9.2 LATAM Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 9.2.1 Supermarkets
- 9.2.2 Hypermarkets
- 9.2.3 E-commerce
- 9.2.4 Convenience Stores
- 9.2.5 Specialty Stores
-
9.3 LATAM Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 9.3.1 Food & Beverage
- 9.3.2 Electronics
- 9.3.3 Apparel
- 9.3.4 Personal Care
- 9.3.5 Home Goods
- 9.4 LATAM Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 9.5 LATAM Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 9.6 LATAM Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 10 : West Europe Vietnam Retail Market Breakdown by Country, Type & Application
- 10.1 West Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 10.1.1 Germany
- 10.1.2 France
- 10.1.3 Benelux
- 10.1.4 Switzerland
- 10.1.5 Rest of West Europe
-
10.2 West Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 10.2.1 Supermarkets
- 10.2.2 Hypermarkets
- 10.2.3 E-commerce
- 10.2.4 Convenience Stores
- 10.2.5 Specialty Stores
-
10.3 West Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 10.3.1 Food & Beverage
- 10.3.2 Electronics
- 10.3.3 Apparel
- 10.3.4 Personal Care
- 10.3.5 Home Goods
- 10.4 West Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 10.5 West Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 10.6 West Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 11 : Central & Eastern Europe Vietnam Retail Market Breakdown by Country, Type & Application
- 11.1 Central & Eastern Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 11.1.1 Bulgaria
- 11.1.2 Poland
- 11.1.3 Hungary
- 11.1.4 Romania
- 11.1.5 Rest of CEE
-
11.2 Central & Eastern Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 11.2.1 Supermarkets
- 11.2.2 Hypermarkets
- 11.2.3 E-commerce
- 11.2.4 Convenience Stores
- 11.2.5 Specialty Stores
-
11.3 Central & Eastern Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 11.3.1 Food & Beverage
- 11.3.2 Electronics
- 11.3.3 Apparel
- 11.3.4 Personal Care
- 11.3.5 Home Goods
- 11.4 Central & Eastern Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 11.5 Central & Eastern Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 11.6 Central & Eastern Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 12 : Northern Europe Vietnam Retail Market Breakdown by Country, Type & Application
- 12.1 Northern Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 12.1.1 The United Kingdom
- 12.1.2 Sweden
- 12.1.3 Norway
- 12.1.4 Baltics
- 12.1.5 Ireland
- 12.1.6 Rest of Northern Europe
-
12.2 Northern Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 12.2.1 Supermarkets
- 12.2.2 Hypermarkets
- 12.2.3 E-commerce
- 12.2.4 Convenience Stores
- 12.2.5 Specialty Stores
-
12.3 Northern Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 12.3.1 Food & Beverage
- 12.3.2 Electronics
- 12.3.3 Apparel
- 12.3.4 Personal Care
- 12.3.5 Home Goods
- 12.4 Northern Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 12.5 Northern Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 12.6 Northern Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 13 : Southern Europe Vietnam Retail Market Breakdown by Country, Type & Application
- 13.1 Southern Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 13.1.1 Spain
- 13.1.2 Italy
- 13.1.3 Portugal
- 13.1.4 Greece
- 13.1.5 Rest of Southern Europe
-
13.2 Southern Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 13.2.1 Supermarkets
- 13.2.2 Hypermarkets
- 13.2.3 E-commerce
- 13.2.4 Convenience Stores
- 13.2.5 Specialty Stores
-
13.3 Southern Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 13.3.1 Food & Beverage
- 13.3.2 Electronics
- 13.3.3 Apparel
- 13.3.4 Personal Care
- 13.3.5 Home Goods
- 13.4 Southern Europe Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 13.5 Southern Europe Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 13.6 Southern Europe Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 14 : East Asia Vietnam Retail Market Breakdown by Country, Type & Application
- 14.1 East Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 14.1.1 China
- 14.1.2 Japan
- 14.1.3 South Korea
- 14.1.4 Taiwan
- 14.1.5 Others
-
14.2 East Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 14.2.1 Supermarkets
- 14.2.2 Hypermarkets
- 14.2.3 E-commerce
- 14.2.4 Convenience Stores
- 14.2.5 Specialty Stores
-
14.3 East Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 14.3.1 Food & Beverage
- 14.3.2 Electronics
- 14.3.3 Apparel
- 14.3.4 Personal Care
- 14.3.5 Home Goods
- 14.4 East Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 14.5 East Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 14.6 East Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 15 : Southeast Asia Vietnam Retail Market Breakdown by Country, Type & Application
- 15.1 Southeast Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 15.1.1 Vietnam
- 15.1.2 Singapore
- 15.1.3 Thailand
- 15.1.4 Malaysia
- 15.1.5 Indonesia
- 15.1.6 Philippines
- 15.1.7 Rest of SEA Countries
-
15.2 Southeast Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 15.2.1 Supermarkets
- 15.2.2 Hypermarkets
- 15.2.3 E-commerce
- 15.2.4 Convenience Stores
- 15.2.5 Specialty Stores
-
15.3 Southeast Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 15.3.1 Food & Beverage
- 15.3.2 Electronics
- 15.3.3 Apparel
- 15.3.4 Personal Care
- 15.3.5 Home Goods
- 15.4 Southeast Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 15.5 Southeast Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 15.6 Southeast Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 16 : South Asia Vietnam Retail Market Breakdown by Country, Type & Application
- 16.1 South Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 16.1.1 India
- 16.1.2 Bangladesh
- 16.1.3 Others
-
16.2 South Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 16.2.1 Supermarkets
- 16.2.2 Hypermarkets
- 16.2.3 E-commerce
- 16.2.4 Convenience Stores
- 16.2.5 Specialty Stores
-
16.3 South Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 16.3.1 Food & Beverage
- 16.3.2 Electronics
- 16.3.3 Apparel
- 16.3.4 Personal Care
- 16.3.5 Home Goods
- 16.4 South Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 16.5 South Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 16.6 South Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 17 : Central Asia Vietnam Retail Market Breakdown by Country, Type & Application
- 17.1 Central Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 17.1.1 Kazakhstan
- 17.1.2 Tajikistan
- 17.1.3 Others
-
17.2 Central Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 17.2.1 Supermarkets
- 17.2.2 Hypermarkets
- 17.2.3 E-commerce
- 17.2.4 Convenience Stores
- 17.2.5 Specialty Stores
-
17.3 Central Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 17.3.1 Food & Beverage
- 17.3.2 Electronics
- 17.3.3 Apparel
- 17.3.4 Personal Care
- 17.3.5 Home Goods
- 17.4 Central Asia Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 17.5 Central Asia Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 17.6 Central Asia Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 18 : Oceania Vietnam Retail Market Breakdown by Country, Type & Application
- 18.1 Oceania Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 18.1.1 Australia
- 18.1.2 New Zealand
- 18.1.3 Others
-
18.2 Oceania Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 18.2.1 Supermarkets
- 18.2.2 Hypermarkets
- 18.2.3 E-commerce
- 18.2.4 Convenience Stores
- 18.2.5 Specialty Stores
-
18.3 Oceania Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 18.3.1 Food & Beverage
- 18.3.2 Electronics
- 18.3.3 Apparel
- 18.3.4 Personal Care
- 18.3.5 Home Goods
- 18.4 Oceania Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 18.5 Oceania Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 18.6 Oceania Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 19 : MEA Vietnam Retail Market Breakdown by Country, Type & Application
- 19.1 MEA Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 19.1.1 Turkey
- 19.1.2 South Africa
- 19.1.3 Egypt
- 19.1.4 UAE
- 19.1.5 Saudi Arabia
- 19.1.6 Israel
- 19.1.7 Rest of MEA
-
19.2 MEA Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 19.2.1 Supermarkets
- 19.2.2 Hypermarkets
- 19.2.3 E-commerce
- 19.2.4 Convenience Stores
- 19.2.5 Specialty Stores
-
19.3 MEA Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 19.3.1 Food & Beverage
- 19.3.2 Electronics
- 19.3.3 Apparel
- 19.3.4 Personal Care
- 19.3.5 Home Goods
- 19.4 MEA Vietnam Retail Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 19.5 MEA Vietnam Retail Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 19.6 MEA Vietnam Retail Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 20: Research Findings & Conclusion
- 20.1 Key Findings
- 20.2 Conclusion
Chapter 21: Methodology and Data Source
-
21.1 Research Methodology & Approach
- 21.1.1 Research Program/Design
- 21.1.2 Market Size Estimation
- 21.1.3 Market Breakdown and Data Triangulation
-
21.2 Data Source
- 21.2.1 Secondary Sources
- 21.2.2 Primary Sources
Chapter 22: Appendix & Disclaimer
- 22.1 Acronyms & bibliography
- 22.2 Disclaimer
Frequently Asked Questions (FAQ):
The Vietnam Retail market may reach an estimated size of 420 Billion by 2032.
The Vietnam Retail Market is predicted to grow at a CAGR of 9.10%.
Some of the prominent trends that are influencing and driving the growth of Global Vietnam Retail Market are O2O (Online-to-Offline) Retail Models,Growth In Convenience Store Formats,Cashless Payment Adoption,Rise Of Domestic Brands,Youth-driven Fashion And Tech Segments
The leaders in the Global Vietnam Retail Market such as Vincom Retail,Saigon Co.op,Masan Group,Lotte Mart,AEON,Central Retail,Big C,Circle K,WinCommerce,Emart,MM Mega Market,FamilyMart,7-Eleven,Bách Hóa Xanh,Guardian Vietnam,Lazada,Tiki,Shopee,Sendo,The Gioi Di Dong,FPT Retail,Annam Gourmet Market are targeting innovative and differentiated growth drivers some of them are Rapid Urban Middle Class Growth,Increasing Foreign Investment,E-commerce Expansion,Rising Consumer Spending,Smartphone/internet Penetration
As Industry players prepare to scale up, Vietnam Retail Market sees major concern such as Infrastructure And Logistics Gaps,Fragmented Retail Market,Limited Rural Reach,Regulatory Complexities For Foreign Players,Intense Competition From Global Brands.
Some of the opportunities that Analyst at HTF MI have identified in Vietnam Retail Market are:
- Investment In Tier 2/3 Cities
- Strategic Local-global Brand Partnerships
- Vietnam As ASEAN Retail Gateway
- Tech-led Customer Engagement
- Growth In Private Label Products
Vincom Retail,Saigon Co.op,Masan Group,Lotte Mart,AEON,Central Retail,Big C,Circle K,WinCommerce,Emart,MM Mega Market,FamilyMart,7-Eleven,Bách Hóa Xanh,Guardian Vietnam,Lazada,Tiki,Shopee,Sendo,The Gioi Di Dong,FPT Retail,Annam Gourmet Market etc are the main players listed in the Global Vietnam Retail Market Study.
Research paper of Global Vietnam Retail Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Food & beverage,Electronics,Apparel,Personal care,Home goods.
The Global Vietnam Retail Market Study is segmented by Supermarkets,Hypermarkets,E-commerce,Convenience Stores,Specialty Stores.
The Global Vietnam Retail Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA
The Vietnam Retail Market is studied from 2020 - 2032.
Vietnam's retail market is one of Southeast Asia's fastest-growing, driven by urbanization, a young tech-savvy population, rising middle class, and robust digital adoption. The sector includes modern trade formats like supermarkets, e-commerce platforms, and convenience stores, which are rapidly replacing traditional markets. With strong foreign investment and rising consumer expectations, the market is evolving toward more omnichannel experiences and digital integration. Local brands and platforms are also competing with global giants by focusing on regional preferences. E-commerce and mobile payment ecosystems are accelerating growth, especially in urban areas. Rural retail expansion and tourism-driven consumerism present untapped potential.
