Industry Overview
The Gifts Novelty And Souvenirs Market is expected to reach 85Billion by 2032 and is growing at a CAGR of 5.50% between 2024 to 2032.Gifts Novelty And Souvenirs Market Size in (USD Billion) CAGR Growth Rate 5.50%
| Study Period | 2020-2032 |
| Market Size (2024): | 58Billion |
| Market Size (2032): | 85Billion |
| CAGR (2024 - 2032): | 5.50% |
| Fastest Growing Region | Asia-Pacific |
| Dominating Region | North America |
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Gifts, novelty, and souvenir products encompass a broad range of items meant for personal gifting, corporate promotions, or mementos. These products include personalized keepsakes, decorative items, collectibles, and event memorabilia. The market blends traditional retail with growing e-commerce platforms that cater to consumer demand for unique, meaningful products often tied to cultural or local significance.
The consumer goods market consists of various components, including product categories (durable and non-durable goods), distribution channels (retail stores, e-commerce, and wholesalers), and market segmentation based on demographics and consumer behavior. Marketing strategies, such as advertising and branding, play a crucial role in attracting consumers, while trends like sustainability and health consciousness influence purchasing decisions. Additionally, the regulatory environment impacts product development, and effective supply chain management ensures timely delivery. Pricing strategies must consider competition and consumer demand to optimize sales. Together, these elements shape the dynamics of the consumer goods market.
Market Segmentation
Selecting segmentation criteria in Hallmark Cards (USA),American Greetings (USA),Oriental Trading Company (USA),1-800-Flowers (USA),Disney Consumer Products (USA),Spencer Gifts (USA),Party City (USA),Archie McPhee (USA),Redbubble (Australia),Zazzle (USA),Moonpig (UK),Shutterfly (USA),Lovepop (USA),Typo (Australia),Funky Pigeon (UK),CafePress (USA),Paper Source (USA),UncommonGoods (USA),Amazon Handmade (USA),Etsy (USA) involves several key steps. Researchers begin by defining their objectives, such as understanding consumer behavior or identifying market opportunities. They then gather relevant data on demographics, psychographics, and buying behavior. Next, they identify segmentation variables like age, location, lifestyle, and purchase patterns. Using analytical tools, they analyze the data to find distinct market segments and evaluate their attractiveness based on size, growth potential, and alignment with business goals. Detailed profiles are created for each segment, and the most promising ones are selected for targeting. Finally, tailored marketing strategies are developed, and the performance of these strategies is monitored and adjusted as needed. This process ensures that segmentation effectively identifies valuable market opportunities and aligns with strategic goals.The North America Region holds a dominant market share, primarily driven by growing consumption patterns, a rising population, and robust economic activity that fuels market demand. Meanwhile, the Asia-Pacific Region is experiencing the fastest growth, propelled by increasing infrastructure developments, expanding industrial activities, and a surge in consumer demand, positioning it as a key driver for future market expansion.
Segmentation by Type
- Personalized Gifts
- Corporate Gifts
- Decorative Items
- Collectibles
Gifts Novelty And Souvenirs Market Segmentation by Type
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Segmentation by Application
- Retail Stores
- Online Marketplaces
- Corporate Gifting
- Tourism
- Event Giveaways
Gifts Novelty And Souvenirs Market Segmentation by Application
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Regional Insight
The Gifts Novelty And Souvenirs varies widely by region, reflecting diverse economic conditions and consumer preferences. In North America, the focus is on convenience and premium products, driven by high disposable incomes and a strong e-commerce sector. Europe’s market is fragmented, with Western countries emphasizing luxury and organic goods, while Eastern Europe sees rapid growth. Asia-Pacific is a fast-growing region with high demand for both high-tech and affordable products, driven by urbanization and rising middle-class incomes. Latin America prioritizes affordability amidst economic fluctuations, with Brazil and Mexico leading in market growth. In the Middle East and Africa, market trends are influenced by cultural preferences, with luxury goods prominent in the Gulf States and gradual growth in sub-Saharan Africa. Global trends like sustainability and digital transformation are impacting all regions.
The North America dominant region currently dominates the market share, fueled by increasing consumption, population growth, and sustained economic progress that collectively enhance market demand. Conversely, the Asia-Pacific is the fastest-growing that is rapidly becoming the fastest-growing region, driven by significant infrastructure investments, industrial expansion, and rising consumer demand.
Regions
- North America
- LATAM
- West Europe
- Central & Eastern Europe
- Northern Europe
- Southern Europe
- East Asia
- Southeast Asia
- South Asia
- Central Asia
- Oceania
- MEA
Fastest Growing Region
Asia-Pacific
Dominating Region
North America
Key Players
The companies highlighted in this profile were selected based on insights from primary experts and an evaluation of their market penetration, product offerings, and geographical reach:
- Hallmark Cards (USA)
- American Greetings (USA)
- Oriental Trading Company (USA)
- 1-800-Flowers (USA)
- Disney Consumer Products (USA)
- Spencer Gifts (USA)
- Party City (USA)
- Archie McPhee (USA)
- Redbubble (Australia)
- Zazzle (USA)
- Moonpig (UK)
- Shutterfly (USA)
- Lovepop (USA)
- Typo (Australia)
- Funky Pigeon (UK)
- CafePress (USA)
- Paper Source (USA)
- UncommonGoods (USA)
- Amazon Handmade (USA)
- Etsy (USA)
Gifts Novelty And Souvenirs Market Segmentation by Players
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Report Infographics:
| Report Features | Details |
| Base Year | 2024 |
| Based Year Market Size 2024 | 58Billion |
| Historical Period Market Size 2020 | 45Billion |
| CAGR (2024to 2032) | 5.50% |
| Forecast Period | 2024 to 2032 |
| Forecasted Period Market Size 2032 | 85Billion |
| Scope of the Report | Personalized Gifts,Corporate Gifts,Decorative Items,Collectibles, Retail Stores,Online Marketplaces,Corporate Gifting,Tourism,Event Giveaways |
| Regions Covered | North America, Europe, Asia Pacific, South America, and MEA |
| Year-on-Year Growth | 4.50% |
| Companies Covered | Hallmark Cards (USA),American Greetings (USA),Oriental Trading Company (USA),1-800-Flowers (USA),Disney Consumer Products (USA),Spencer Gifts (USA),Party City (USA),Archie McPhee (USA),Redbubble (Australia),Zazzle (USA),Moonpig (UK),Shutterfly (USA),Lovepop (USA),Typo (Australia),Funky Pigeon (UK),CafePress (USA),Paper Source (USA),UncommonGoods (USA),Amazon Handmade (USA),Etsy (USA) |
| Customization Scope | 15% Free Customization (For EG) |
| Delivery Format | PDF and Excel through Email |
Gifts Novelty And Souvenirs Market Dynamics
The Gifts Novelty And Souvenirs is driven by factors such as increasing demand in end-use industries, technological advancements, research and development (R&D), economic growth, and increasing global trade.Influencing Trend:
- Trending use of local and ethnic themes
- Growing demand for experiential gifts
- Integration of AR/VR in novelty items
- Focus on premiumization and collectibles
Market Growth Drivers:
- Rise In Tourism And Destination Gifting
- Seasonal And Festive Shopping Trends
- Increase In Personalized And Custom Products
- E-commerce And Online Gifting Growth
Challenges:
- Seasonal Sales Dependency
- High Competition And Price Sensitivity
- Risk Of Product Obsolescence
- Counterfeit And Low-quality Imitations
Opportunities:
- Growth Of Corporate Gifting And Bulk Orders
- Export Opportunities In Cultural Souvenirs
- Niche Products For Fan-based Communities
- Collaborations With Artists And Creators
Regulatory Framework
The regulatory framework for the Gifts Novelty And Souvenirs ensures product safety, fair competition, and consumer protection. It encompasses setting standards for product quality and safety, enforcing truthful advertising and labeling, and implementing environmental sustainability practices. Regulations include robust procedures for product recalls, data protection, and anti-competitive practices, while also overseeing import/export controls and intellectual property rights. Regulatory bodies enforce these rules through inspections and penalties, and consumer education programs help individuals make informed decisions. This framework aims to protect consumers, promote fair market conditions, and encourage ethical business practices.Competitive Insights
The key players in the Gifts Novelty And Souvenirs are intensifying their focus on research and development (R&D) activities to innovate and stay competitive. Major companies, such as Hallmark Cards (USA),American Greetings (USA),Oriental Trading Company (USA),1-800-Flowers (USA),Disney Consumer Products (USA),Spencer Gifts (USA),Party City (USA),Archie McPhee (USA),Redbubble (Australia),Zazzle (USA),Moonpig (UK),Shutterfly (USA),Lovepop (USA),Typo (Australia),Funky Pigeon (UK),CafePress (USA),Paper Source (USA),UncommonGoods (USA),Amazon Handmade (USA),Etsy (USA) are heavily investing in R&D to develop new products and improve existing ones. This strategic emphasis on innovation is driving significant advancements in product formulation and the introduction of sustainable and eco-friendly products.Moreover, these established industry leaders are actively pursuing acquisitions of smaller companies to expand their regional presence and enhance their market share. These acquisitions not only help in diversifying their product portfolios but also provide access to new technologies and markets. This consolidation trend is a critical factor in the growth of the consumer goods industry, as it enables larger companies to streamline operations, reduce costs, and increase their competitive edge.
In addition to R&D and acquisitions, there is a notable shift towards green investments among key players in the consumer goods industry. Companies are increasingly committing resources to sustainable practices and the development of environmentally friendly products. This green investment is in response to growing consumer demand for sustainable solutions and stringent environmental regulations. By prioritizing sustainability, these companies are not only contributing to environmental protection but also positioning themselves as leaders in the green movement, thereby fueling market growth.
Research Methodology
The research methodology for the consumer goods industry involves several key steps to ensure comprehensive and actionable insights. First, the research objectives are clearly defined, focusing on aspects like consumer behavior, market opportunities, competitive dynamics, or regulatory impacts. A thorough literature review follows, drawing from academic journals, industry reports, government publications, and market analyses to establish a knowledge base and identify research gaps. Data collection encompasses both primary methods, such as surveys, interviews, and focus groups with consumers and industry experts, and secondary methods, including analysis of market reports, government data, and industry publications. Quantitative data is analyzed using statistical tools to identify patterns and market segments, while qualitative data from interviews and focus groups is examined to extract key themes and insights.
The market is then segmented based on demographics, psychographics, geography, and purchasing behavior, and competitive analysis is conducted to evaluate key players' strategies and strengths. Trend analysis identifies current and emerging industry trends. Findings are compiled into a detailed report with data visualizations and strategic recommendations. The research is validated and refined through cross-checking and expert feedback, and a framework for continuous monitoring is established to keep the research current and relevant.
Gifts Novelty And Souvenirs - Table of Contents
Chapter 1: Market Preface
- 1.1 Global Gifts Novelty And Souvenirs Market Landscape
- 1.2 Scope of the Study
- 1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
- 2.1 Global Gifts Novelty And Souvenirs Market Outlook
- 2.2 Total Addressable Market versus Serviceable Market
- 2.3 Market Rivalry Projection
Chapter 3 : Global Gifts Novelty And Souvenirs Market Business Environment & Changing Dynamics
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3.1 Growth Drivers
- 3.1.1 Rise in tourism and destination gifting
- 3.1.2 Seasonal and festive shopping trends
- 3.1.3 Increase in personalized and custom products
- 3.1.4 E-commerce and online gifting growth
-
3.2 Available Opportunities
- 3.2.1 Growth of corporate gifting and bulk orders
- 3.2.2 Export opportunities in cultural souvenirs
- 3.2.3 Niche products for fan-based commu
-
3.3 Influencing Trends
- 3.3.1 Trending use of local and ethnic themes
- 3.3.2 Growing demand for experiential gifts
- 3.3.3 Integration of AR/VR in novelty items
- 3.3.4 Focus
-
3.4 Challenges
- 3.4.1 Seasonal sales dependency
- 3.4.2 High competition and price sensitivity
- 3.4.3 Risk of product obsolescence
- 3.4.4 Counterfeit and low-quality
- 3.5 Regional Dynamics
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Sectional Purchase
Chapter 4 : Global Gifts Novelty And Souvenirs Industry Factors Assessment
- 4.1 Current Scenario
- 4.2 PEST Analysis
- 4.3 Business Environment - PORTER 5-Forces Analysis
- 4.3.1 Supplier Leverage
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of Substitutes
- 4.3.4 Threat from New Entrant
- 4.3.5 Market Competition Level
- 4.4 Roadmap of Gifts Novelty And Souvenirs Market
- 4.5 Impact of Macro-Economic Factors
- 4.6 Market Entry Strategies
- 4.7 Political and Regulatory Landscape
- 4.8 Supply Chain Analysis
- 4.9 Impact of Tariff War
Chapter 5: Gifts Novelty And Souvenirs : Competition Benchmarking & Performance Evaluation
- 5.1 Global Gifts Novelty And Souvenirs Market Concentration Ratio
- 5.1.1 CR4, CR8 and HH Index
- 5.1.2 % Market Share - Top 3
- 5.1.3 Market Holding by Top 5
- 5.2 Market Position of Manufacturers by Gifts Novelty And Souvenirs Revenue 2024
- 5.3 Global Gifts Novelty And Souvenirs Sales Volume by Manufacturers (2024)
- 5.4 BCG Matrix
- 5.4 Market Entropy
- 5.5 Strategic Group Analysis
- 5.6 5C’s Analysis
Chapter 6: Global Gifts Novelty And Souvenirs Market: Company Profiles
- 6.1 Hallmark Cards (USA)
- 6.1.1 Hallmark Cards (USA) Company Overview
- 6.1.2 Hallmark Cards (USA) Product/Service Portfolio & Specifications
- 6.1.3 Hallmark Cards (USA) Key Financial Metrics
- 6.1.4 Hallmark Cards (USA) SWOT Analysis
- 6.1.5 Hallmark Cards (USA) Development Activities
- 6.2 American Greetings (USA)
- 6.3 Oriental Trading Company (USA)
- 6.4 1-800-Flowers (USA)
- 6.5 Disney Consumer Products (USA)
- 6.6 Spencer Gifts (USA)
- 6.7 Party City (USA)
- 6.8 Archie McPhee (USA)
- 6.9 Redbubble (Australia)
- 6.10 Zazzle (USA)
- 6.11 Moonpig (UK)
- 6.12 Shutterfly (USA)
- 6.13 Lovepop (USA)
- 6.14 Typo (Australia)
- 6.15 Funky Pigeon (UK)
- 6.16 CafePress (USA)
- 6.17 Paper Source (USA)
- 6.18 UncommonGoods (USA)
- 6.19 Amazon Handmade (USA)
- 6.20 Etsy (USA)
- 6.21 Big Dot Of Happiness (USA)
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Sectional Purchase
Chapter 7 : Global Gifts Novelty And Souvenirs by Type & Application (2020-2032)
-
7.1 Global Gifts Novelty And Souvenirs Market Revenue Analysis (USD Million) by Type (2020-2024)
- 7.1.1 Personalized Gifts
- 7.1.2 Corporate Gifts
- 7.1.3 Decorative Items
- 7.1.4 Collectibles
- 7.1.5 Handmade Souvenirs
-
7.2 Global Gifts Novelty And Souvenirs Market Revenue Analysis (USD Million) by Application (2020-2024)
- 7.2.1 Retail Stores
- 7.2.2 Online Marketplaces
- 7.2.3 Corporate Gifting
- 7.2.4 Tourism
- 7.2.5 Event Giveaways
- 7.3 Global Gifts Novelty And Souvenirs Market Revenue Analysis (USD Million) by Type (2024-2032)
- 7.4 Global Gifts Novelty And Souvenirs Market Revenue Analysis (USD Million) by Application (2024-2032)
Chapter 8 : North America Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 8.1 North America Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 8.1.1 United States
- 8.1.2 Canada
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8.2 North America Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 8.2.1 Personalized Gifts
- 8.2.2 Corporate Gifts
- 8.2.3 Decorative Items
- 8.2.4 Collectibles
- 8.2.5 Handmade Souvenirs
-
8.3 North America Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 8.3.1 Retail Stores
- 8.3.2 Online Marketplaces
- 8.3.3 Corporate Gifting
- 8.3.4 Tourism
- 8.3.5 Event Giveaways
- 8.4 North America Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 8.5 North America Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 8.6 North America Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
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Sectional Purchase
Chapter 9 : LATAM Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 9.1 LATAM Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Chile
- 9.1.4 Mexico
- 9.1.5 Rest of LATAM
-
9.2 LATAM Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 9.2.1 Personalized Gifts
- 9.2.2 Corporate Gifts
- 9.2.3 Decorative Items
- 9.2.4 Collectibles
- 9.2.5 Handmade Souvenirs
-
9.3 LATAM Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 9.3.1 Retail Stores
- 9.3.2 Online Marketplaces
- 9.3.3 Corporate Gifting
- 9.3.4 Tourism
- 9.3.5 Event Giveaways
- 9.4 LATAM Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 9.5 LATAM Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 9.6 LATAM Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 10 : West Europe Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 10.1 West Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 10.1.1 Germany
- 10.1.2 France
- 10.1.3 Benelux
- 10.1.4 Switzerland
- 10.1.5 Rest of West Europe
-
10.2 West Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 10.2.1 Personalized Gifts
- 10.2.2 Corporate Gifts
- 10.2.3 Decorative Items
- 10.2.4 Collectibles
- 10.2.5 Handmade Souvenirs
-
10.3 West Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 10.3.1 Retail Stores
- 10.3.2 Online Marketplaces
- 10.3.3 Corporate Gifting
- 10.3.4 Tourism
- 10.3.5 Event Giveaways
- 10.4 West Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 10.5 West Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 10.6 West Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 11 : Central & Eastern Europe Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 11.1 Central & Eastern Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 11.1.1 Bulgaria
- 11.1.2 Poland
- 11.1.3 Hungary
- 11.1.4 Romania
- 11.1.5 Rest of CEE
-
11.2 Central & Eastern Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 11.2.1 Personalized Gifts
- 11.2.2 Corporate Gifts
- 11.2.3 Decorative Items
- 11.2.4 Collectibles
- 11.2.5 Handmade Souvenirs
-
11.3 Central & Eastern Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 11.3.1 Retail Stores
- 11.3.2 Online Marketplaces
- 11.3.3 Corporate Gifting
- 11.3.4 Tourism
- 11.3.5 Event Giveaways
- 11.4 Central & Eastern Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 11.5 Central & Eastern Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 11.6 Central & Eastern Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 12 : Northern Europe Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 12.1 Northern Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 12.1.1 The United Kingdom
- 12.1.2 Sweden
- 12.1.3 Norway
- 12.1.4 Baltics
- 12.1.5 Ireland
- 12.1.6 Rest of Northern Europe
-
12.2 Northern Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 12.2.1 Personalized Gifts
- 12.2.2 Corporate Gifts
- 12.2.3 Decorative Items
- 12.2.4 Collectibles
- 12.2.5 Handmade Souvenirs
-
12.3 Northern Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 12.3.1 Retail Stores
- 12.3.2 Online Marketplaces
- 12.3.3 Corporate Gifting
- 12.3.4 Tourism
- 12.3.5 Event Giveaways
- 12.4 Northern Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 12.5 Northern Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 12.6 Northern Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 13 : Southern Europe Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 13.1 Southern Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 13.1.1 Spain
- 13.1.2 Italy
- 13.1.3 Portugal
- 13.1.4 Greece
- 13.1.5 Rest of Southern Europe
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13.2 Southern Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 13.2.1 Personalized Gifts
- 13.2.2 Corporate Gifts
- 13.2.3 Decorative Items
- 13.2.4 Collectibles
- 13.2.5 Handmade Souvenirs
-
13.3 Southern Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 13.3.1 Retail Stores
- 13.3.2 Online Marketplaces
- 13.3.3 Corporate Gifting
- 13.3.4 Tourism
- 13.3.5 Event Giveaways
- 13.4 Southern Europe Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 13.5 Southern Europe Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 13.6 Southern Europe Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 14 : East Asia Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 14.1 East Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 14.1.1 China
- 14.1.2 Japan
- 14.1.3 South Korea
- 14.1.4 Taiwan
- 14.1.5 Others
-
14.2 East Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 14.2.1 Personalized Gifts
- 14.2.2 Corporate Gifts
- 14.2.3 Decorative Items
- 14.2.4 Collectibles
- 14.2.5 Handmade Souvenirs
-
14.3 East Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 14.3.1 Retail Stores
- 14.3.2 Online Marketplaces
- 14.3.3 Corporate Gifting
- 14.3.4 Tourism
- 14.3.5 Event Giveaways
- 14.4 East Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 14.5 East Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 14.6 East Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 15 : Southeast Asia Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 15.1 Southeast Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 15.1.1 Vietnam
- 15.1.2 Singapore
- 15.1.3 Thailand
- 15.1.4 Malaysia
- 15.1.5 Indonesia
- 15.1.6 Philippines
- 15.1.7 Rest of SEA Countries
-
15.2 Southeast Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 15.2.1 Personalized Gifts
- 15.2.2 Corporate Gifts
- 15.2.3 Decorative Items
- 15.2.4 Collectibles
- 15.2.5 Handmade Souvenirs
-
15.3 Southeast Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 15.3.1 Retail Stores
- 15.3.2 Online Marketplaces
- 15.3.3 Corporate Gifting
- 15.3.4 Tourism
- 15.3.5 Event Giveaways
- 15.4 Southeast Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 15.5 Southeast Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 15.6 Southeast Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 16 : South Asia Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 16.1 South Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 16.1.1 India
- 16.1.2 Bangladesh
- 16.1.3 Others
-
16.2 South Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 16.2.1 Personalized Gifts
- 16.2.2 Corporate Gifts
- 16.2.3 Decorative Items
- 16.2.4 Collectibles
- 16.2.5 Handmade Souvenirs
-
16.3 South Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 16.3.1 Retail Stores
- 16.3.2 Online Marketplaces
- 16.3.3 Corporate Gifting
- 16.3.4 Tourism
- 16.3.5 Event Giveaways
- 16.4 South Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 16.5 South Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 16.6 South Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 17 : Central Asia Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 17.1 Central Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 17.1.1 Kazakhstan
- 17.1.2 Tajikistan
- 17.1.3 Others
-
17.2 Central Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 17.2.1 Personalized Gifts
- 17.2.2 Corporate Gifts
- 17.2.3 Decorative Items
- 17.2.4 Collectibles
- 17.2.5 Handmade Souvenirs
-
17.3 Central Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 17.3.1 Retail Stores
- 17.3.2 Online Marketplaces
- 17.3.3 Corporate Gifting
- 17.3.4 Tourism
- 17.3.5 Event Giveaways
- 17.4 Central Asia Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 17.5 Central Asia Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 17.6 Central Asia Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 18 : Oceania Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 18.1 Oceania Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 18.1.1 Australia
- 18.1.2 New Zealand
- 18.1.3 Others
-
18.2 Oceania Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 18.2.1 Personalized Gifts
- 18.2.2 Corporate Gifts
- 18.2.3 Decorative Items
- 18.2.4 Collectibles
- 18.2.5 Handmade Souvenirs
-
18.3 Oceania Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 18.3.1 Retail Stores
- 18.3.2 Online Marketplaces
- 18.3.3 Corporate Gifting
- 18.3.4 Tourism
- 18.3.5 Event Giveaways
- 18.4 Oceania Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 18.5 Oceania Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 18.6 Oceania Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 19 : MEA Gifts Novelty And Souvenirs Market Breakdown by Country, Type & Application
- 19.1 MEA Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 19.1.1 Turkey
- 19.1.2 South Africa
- 19.1.3 Egypt
- 19.1.4 UAE
- 19.1.5 Saudi Arabia
- 19.1.6 Israel
- 19.1.7 Rest of MEA
-
19.2 MEA Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 19.2.1 Personalized Gifts
- 19.2.2 Corporate Gifts
- 19.2.3 Decorative Items
- 19.2.4 Collectibles
- 19.2.5 Handmade Souvenirs
-
19.3 MEA Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 19.3.1 Retail Stores
- 19.3.2 Online Marketplaces
- 19.3.3 Corporate Gifting
- 19.3.4 Tourism
- 19.3.5 Event Giveaways
- 19.4 MEA Gifts Novelty And Souvenirs Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 19.5 MEA Gifts Novelty And Souvenirs Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 19.6 MEA Gifts Novelty And Souvenirs Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 20: Research Findings & Conclusion
- 20.1 Key Findings
- 20.2 Conclusion
Chapter 21: Methodology and Data Source
-
21.1 Research Methodology & Approach
- 21.1.1 Research Program/Design
- 21.1.2 Market Size Estimation
- 21.1.3 Market Breakdown and Data Triangulation
-
21.2 Data Source
- 21.2.1 Secondary Sources
- 21.2.2 Primary Sources
Chapter 22: Appendix & Disclaimer
- 22.1 Acronyms & bibliography
- 22.2 Disclaimer
Frequently Asked Questions (FAQ):
The Global Gifts Novelty And Souvenirs market size surpassed 58 Billion in 2024 and will expand at a CAGR of 5.50% between 2024 and 2032.
The Gifts Novelty And Souvenirs Market is estimated to grow at a CAGR of 5.50%, currently pegged at 58 Billion.
Some of the prominent trends that are influencing and driving the growth of Global Gifts Novelty And Souvenirs Market are Trending Use Of Local And Ethnic Themes,Growing Demand For Experiential Gifts,Integration Of AR/VR In Novelty Items,Focus On Premiumization And Collectibles,3D Printing In Personalized Gifting.
The leaders in the Global Gifts Novelty And Souvenirs Market such as Hallmark Cards (USA),American Greetings (USA),Oriental Trading Company (USA),1-800-Flowers (USA),Disney Consumer Products (USA),Spencer Gifts (USA),Party City (USA),Archie McPhee (USA),Redbubble (Australia),Zazzle (USA),Moonpig (UK),Shutterfly (USA),Lovepop (USA),Typo (Australia),Funky Pigeon (UK),CafePress (USA),Paper Source (USA),UncommonGoods (USA),Amazon Handmade (USA),Etsy (USA),Big Dot of Happiness (USA) are targeting innovative and differentiated growth drivers some of them are Rise In Tourism And Destination Gifting,Seasonal And Festive Shopping Trends,Increase In Personalized And Custom Products,E-commerce And Online Gifting Growth,Demand For Sustainable And Handmade Items.
As Industry players prepare to scale up, Gifts Novelty And Souvenirs Market sees major concern such as Seasonal Sales Dependency,High Competition And Price Sensitivity,Risk Of Product Obsolescence,Counterfeit And Low-quality Imitations,Inventory And Demand Forecasting Challenges..
The market opportunity is clear from the flow of investment into Global Gifts Novelty And Souvenirs Market, some of them are Growth Of Corporate Gifting And Bulk Orders,Export Opportunities In Cultural Souvenirs,Niche Products For Fan-based Communities,Collaborations With Artists And Creators,Use Of Eco-friendly And Recycled Materials..
Hallmark Cards (USA),American Greetings (USA),Oriental Trading Company (USA),1-800-Flowers (USA),Disney Consumer Products (USA),Spencer Gifts (USA),Party City (USA),Archie McPhee (USA),Redbubble (Australia),Zazzle (USA),Moonpig (UK),Shutterfly (USA),Lovepop (USA),Typo (Australia),Funky Pigeon (UK),CafePress (USA),Paper Source (USA),UncommonGoods (USA),Amazon Handmade (USA),Etsy (USA),Big Dot of Happiness (USA) are the major operating companies profiled in Gifts Novelty And Souvenirs market study.
Research paper of Global Gifts Novelty And Souvenirs Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Retail Stores,Online Marketplaces,Corporate Gifting,Tourism,Event Giveaways.
The Global Gifts Novelty And Souvenirs Market Study is segmented by Personalized Gifts,Corporate Gifts,Decorative Items,Collectibles,Handmade Souvenirs.
The Global Gifts Novelty And Souvenirs Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA
Historical Year: 2020 - Base year: 2024. Forecast period**: 2025 to 2032 [** unless otherwise stated]
Gifts, novelty, and souvenir products encompass a broad range of items meant for personal gifting, corporate promotions, or mementos. These products include personalized keepsakes, decorative items, collectibles, and event memorabilia. The market blends traditional retail with growing e-commerce platforms that cater to consumer demand for unique, meaningful products often tied to cultural or local significance.
