Industry Overview
The K-Beauty Products Market is expected to reach 28.7Billion by 2032 and is growing at a CAGR of 9.70% between 2024 to 2032.K-Beauty Products Market Size in (USD Billion) CAGR Growth Rate 9.70%
| Study Period | 2020-2032 |
| Market Size (2024): | 13.6Billion |
| Market Size (2032): | 28.7Billion |
| CAGR (2024 - 2032): | 9.70% |
| Fastest Growing Region | North America |
| Dominating Region | Asia-Pacific |
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K-beauty (Korean beauty) products are skincare and cosmetic items originating from South Korea, known for their multi-step routines, innovative ingredients, and focus on achieving radiant, “glass skin.” Popular products include BB creams, cushion compacts, sheet masks, ampoules, essence toners, and sleeping packs. Ingredients often include snail mucin, fermented extracts, ginseng, centella asiatica, and niacinamide. K-beauty emphasizes prevention, hydration, and gentle formulations over aggressive treatments. The market is propelled by global interest in Korean pop culture (K-pop, K-dramas), digital marketing, and influencer endorsements. Brands like Laneige, Innisfree, Etude House, and Dr. Jart+ dominate. K-beauty has influenced beauty routines globally, leading to the adoption of skincare layering, clean beauty standards, and product innovation trends like skinimalism and dermacosmetics. The category continues to expand through e-commerce, subscription boxes, and global retail partnerships.
The consumer goods market consists of various components, including product categories (durable and non-durable goods), distribution channels (retail stores, e-commerce, and wholesalers), and market segmentation based on demographics and consumer behavior. Marketing strategies, such as advertising and branding, play a crucial role in attracting consumers, while trends like sustainability and health consciousness influence purchasing decisions. Additionally, the regulatory environment impacts product development, and effective supply chain management ensures timely delivery. Pricing strategies must consider competition and consumer demand to optimize sales. Together, these elements shape the dynamics of the consumer goods market.
Market Segmentation
Selecting segmentation criteria in Amorepacific Corporation (South Korea), LG Household & Health Care (South Korea), Etude House (South Korea), Innisfree (South Korea), COSRX (South Korea), Dr. Jart+ (South Korea), Missha (South Korea), The Face Shop (South Korea), Banila Co (South Korea), Sulwhasoo (South Korea), Holika Holika (South Korea), TonyMoly (South Korea), Laneige (South Korea), Skinfood (South Korea), Clio Cosmetics (South Korea), Nature Republic (South Korea), Hera (South Korea), Peripera (South Korea), Neogen Dermalogy (South Korea) involves several key steps. Researchers begin by defining their objectives, such as understanding consumer behavior or identifying market opportunities. They then gather relevant data on demographics, psychographics, and buying behavior. Next, they identify segmentation variables like age, location, lifestyle, and purchase patterns. Using analytical tools, they analyze the data to find distinct market segments and evaluate their attractiveness based on size, growth potential, and alignment with business goals. Detailed profiles are created for each segment, and the most promising ones are selected for targeting. Finally, tailored marketing strategies are developed, and the performance of these strategies is monitored and adjusted as needed. This process ensures that segmentation effectively identifies valuable market opportunities and aligns with strategic goals.The Asia-Pacific Region holds a dominant market share, primarily driven by growing consumption patterns, a rising population, and robust economic activity that fuels market demand. Meanwhile, the North America Region is experiencing the fastest growth, propelled by increasing infrastructure developments, expanding industrial activities, and a surge in consumer demand, positioning it as a key driver for future market expansion.
Segmentation by Type
- Sheet Masks
- Toners
- Essences
- BB Creams
K-Beauty Products Market Segmentation by Type
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Segmentation by Application
- Skincare
- Makeup
- Anti-Aging
- Men’s Grooming
- Acne Treatment
K-Beauty Products Market Segmentation by Application
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Regional Insight
The K-Beauty Products varies widely by region, reflecting diverse economic conditions and consumer preferences. In North America, the focus is on convenience and premium products, driven by high disposable incomes and a strong e-commerce sector. Europe’s market is fragmented, with Western countries emphasizing luxury and organic goods, while Eastern Europe sees rapid growth. Asia-Pacific is a fast-growing region with high demand for both high-tech and affordable products, driven by urbanization and rising middle-class incomes. Latin America prioritizes affordability amidst economic fluctuations, with Brazil and Mexico leading in market growth. In the Middle East and Africa, market trends are influenced by cultural preferences, with luxury goods prominent in the Gulf States and gradual growth in sub-Saharan Africa. Global trends like sustainability and digital transformation are impacting all regions.
The Asia-Pacific dominant region currently dominates the market share, fueled by increasing consumption, population growth, and sustained economic progress that collectively enhance market demand. Conversely, the North America is the fastest-growing that is rapidly becoming the fastest-growing region, driven by significant infrastructure investments, industrial expansion, and rising consumer demand.
Regions
- North America
- LATAM
- West Europe
- Central & Eastern Europe
- Northern Europe
- Southern Europe
- East Asia
- Southeast Asia
- South Asia
- Central Asia
- Oceania
- MEA
Fastest Growing Region
North America
![North America dominates K-Beauty Products Market [2020 to 2024]](https://www.htfmarketinsights.com/assets_n/img/region/continent/north_america_wn.png)
Dominating Region
Asia-Pacific
![Asia-Pacific dominates K-Beauty Products Market [2020 to 2024]](https://www.htfmarketinsights.com/assets_n/img/region/continent/asia_pacific_wn.png)
Key Players
The companies highlighted in this profile were selected based on insights from primary experts and an evaluation of their market penetration, product offerings, and geographical reach:
- Amorepacific Corporation (South Korea)
- LG Household & Health Care (South Korea)
- Etude House (South Korea)
- Innisfree (South Korea)
- COSRX (South Korea)
- Dr. Jart+ (South Korea)
- Missha (South Korea)
- The Face Shop (South Korea)
- Banila Co (South Korea)
- Sulwhasoo (South Korea)
- Holika Holika (South Korea)
- TonyMoly (South Korea)
- Laneige (South Korea)
- Skinfood (South Korea)
- Clio Cosmetics (South Korea)
- Nature Republic (South Korea)
- Hera (South Korea)
- Peripera (South Korea)
- Neogen Dermalogy (South Korea)
K-Beauty Products Market Segmentation by Players
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Report Infographics:
| Report Features | Details |
| Base Year | 2024 |
| Based Year Market Size 2024 | 13.6Billion |
| Historical Period Market Size 2020 | 9.2Billion |
| CAGR (2024to 2032) | 9.70% |
| Forecast Period | 2024 to 2030 |
| Forecasted Period Market Size 2032 | 28.7Billion |
| Scope of the Report | Sheet Masks, Toners, Essences, BB Creams, Skincare, Makeup, Anti-Aging, Men’s Grooming, Acne Treatment |
| Regions Covered | North America, Europe, Asia Pacific, South America, and MEA |
| Year-on-Year Growth | 8.50% |
| Companies Covered | Amorepacific Corporation (South Korea), LG Household & Health Care (South Korea), Etude House (South Korea), Innisfree (South Korea), COSRX (South Korea), Dr. Jart+ (South Korea), Missha (South Korea), The Face Shop (South Korea), Banila Co (South Korea), Sulwhasoo (South Korea), Holika Holika (South Korea), TonyMoly (South Korea), Laneige (South Korea), Skinfood (South Korea), Clio Cosmetics (South Korea), Nature Republic (South Korea), Hera (South Korea), Peripera (South Korea), Neogen Dermalogy (South Korea) |
| Customization Scope | 15% Free Customization (For EG) |
| Delivery Format | PDF and Excel through Email |
K-Beauty Products Market Dynamics
The K-Beauty Products is driven by factors such as increasing demand in end-use industries, technological advancements, research and development (R&D), economic growth, and increasing global trade.Influencing Trend:
- Glass skin
- minimalist routines
- fermented ingredients
Market Growth Drivers:
- Global Spread Of Korean Culture
- Demand For High-quality Skincare
Challenges:
- Counterfeits
- Saturated Market
Opportunities:
- Western Market Penetration
- Influencer Marketing
Regulatory Framework
The regulatory framework for the K-Beauty Products ensures product safety, fair competition, and consumer protection. It encompasses setting standards for product quality and safety, enforcing truthful advertising and labeling, and implementing environmental sustainability practices. Regulations include robust procedures for product recalls, data protection, and anti-competitive practices, while also overseeing import/export controls and intellectual property rights. Regulatory bodies enforce these rules through inspections and penalties, and consumer education programs help individuals make informed decisions. This framework aims to protect consumers, promote fair market conditions, and encourage ethical business practices.Competitive Insights
The key players in the K-Beauty Products are intensifying their focus on research and development (R&D) activities to innovate and stay competitive. Major companies, such as Amorepacific Corporation (South Korea), LG Household & Health Care (South Korea), Etude House (South Korea), Innisfree (South Korea), COSRX (South Korea), Dr. Jart+ (South Korea), Missha (South Korea), The Face Shop (South Korea), Banila Co (South Korea), Sulwhasoo (South Korea), Holika Holika (South Korea), TonyMoly (South Korea), Laneige (South Korea), Skinfood (South Korea), Clio Cosmetics (South Korea), Nature Republic (South Korea), Hera (South Korea), Peripera (South Korea), Neogen Dermalogy (South Korea) are heavily investing in R&D to develop new products and improve existing ones. This strategic emphasis on innovation is driving significant advancements in product formulation and the introduction of sustainable and eco-friendly products.Moreover, these established industry leaders are actively pursuing acquisitions of smaller companies to expand their regional presence and enhance their market share. These acquisitions not only help in diversifying their product portfolios but also provide access to new technologies and markets. This consolidation trend is a critical factor in the growth of the consumer goods industry, as it enables larger companies to streamline operations, reduce costs, and increase their competitive edge.
In addition to R&D and acquisitions, there is a notable shift towards green investments among key players in the consumer goods industry. Companies are increasingly committing resources to sustainable practices and the development of environmentally friendly products. This green investment is in response to growing consumer demand for sustainable solutions and stringent environmental regulations. By prioritizing sustainability, these companies are not only contributing to environmental protection but also positioning themselves as leaders in the green movement, thereby fueling market growth.
Research Methodology
The research methodology for the consumer goods industry involves several key steps to ensure comprehensive and actionable insights. First, the research objectives are clearly defined, focusing on aspects like consumer behavior, market opportunities, competitive dynamics, or regulatory impacts. A thorough literature review follows, drawing from academic journals, industry reports, government publications, and market analyses to establish a knowledge base and identify research gaps. Data collection encompasses both primary methods, such as surveys, interviews, and focus groups with consumers and industry experts, and secondary methods, including analysis of market reports, government data, and industry publications. Quantitative data is analyzed using statistical tools to identify patterns and market segments, while qualitative data from interviews and focus groups is examined to extract key themes and insights.
The market is then segmented based on demographics, psychographics, geography, and purchasing behavior, and competitive analysis is conducted to evaluate key players' strategies and strengths. Trend analysis identifies current and emerging industry trends. Findings are compiled into a detailed report with data visualizations and strategic recommendations. The research is validated and refined through cross-checking and expert feedback, and a framework for continuous monitoring is established to keep the research current and relevant.
K-Beauty Products - Table of Contents
Chapter 1: Market Preface
- 1.1 Global K-Beauty Products Market Landscape
- 1.2 Scope of the Study
- 1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
- 2.1 Global K-Beauty Products Market Outlook
- 2.2 Total Addressable Market versus Serviceable Market
- 2.3 Market Rivalry Projection
Chapter 3 : Global K-Beauty Products Market Business Environment & Changing Dynamics
-
3.1 Growth Drivers
- 3.1.1 Global spread of Korean culture
- 3.1.2 demand for high-quality skincare
-
3.2 Available Opportunities
- 3.2.1 Western market penetration
- 3.2.2 inf
-
3.3 Influencing Trends
- 3.3.1 Glass skin
- 3.3.2 minimalist routines
-
3.4 Challenges
- 3.4.1 Counterfeits
- 3.4.2 saturated market
- 3.4.3
- 3.5 Regional Dynamics
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Chapter 4 : Global K-Beauty Products Industry Factors Assessment
- 4.1 Current Scenario
- 4.2 PEST Analysis
- 4.3 Business Environment - PORTER 5-Forces Analysis
- 4.3.1 Supplier Leverage
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of Substitutes
- 4.3.4 Threat from New Entrant
- 4.3.5 Market Competition Level
- 4.4 Roadmap of K-Beauty Products Market
- 4.5 Impact of Macro-Economic Factors
- 4.6 Market Entry Strategies
- 4.7 Political and Regulatory Landscape
- 4.8 Supply Chain Analysis
- 4.9 Impact of Tariff War
Chapter 5: K-Beauty Products : Competition Benchmarking & Performance Evaluation
- 5.1 Global K-Beauty Products Market Concentration Ratio
- 5.1.1 CR4, CR8 and HH Index
- 5.1.2 % Market Share - Top 3
- 5.1.3 Market Holding by Top 5
- 5.2 Market Position of Manufacturers by K-Beauty Products Revenue 2024
- 5.3 Global K-Beauty Products Sales Volume by Manufacturers (2024)
- 5.4 BCG Matrix
- 5.4 Market Entropy
- 5.5 Strategic Group Analysis
- 5.6 5C’s Analysis
Chapter 6: Global K-Beauty Products Market: Company Profiles
- 6.1 Amorepacific Corporation (South Korea)
- 6.1.1 Amorepacific Corporation (South Korea) Company Overview
- 6.1.2 Amorepacific Corporation (South Korea) Product/Service Portfolio & Specifications
- 6.1.3 Amorepacific Corporation (South Korea) Key Financial Metrics
- 6.1.4 Amorepacific Corporation (South Korea) SWOT Analysis
- 6.1.5 Amorepacific Corporation (South Korea) Development Activities
- 6.2 LG Household & Health Care (South Korea)
- 6.3 Etude House (South Korea)
- 6.4 Innisfree (South Korea)
- 6.5 COSRX (South Korea)
- 6.6 Dr. Jart+ (South Korea)
- 6.7 Missha (South Korea)
- 6.8 The Face Shop (South Korea)
- 6.9 Banila Co (South Korea)
- 6.10 Sulwhasoo (South Korea)
- 6.11 Holika Holika (South Korea)
- 6.12 TonyMoly (South Korea)
- 6.13 Laneige (South Korea)
- 6.14 Skinfood (South Korea)
- 6.15 Clio Cosmetics (South Korea)
- 6.16 Nature Republic (South Korea)
- 6.17 Hera (South Korea)
- 6.18 Peripera (South Korea)
- 6.19 Neogen Dermalogy (South Korea)
- 6.20 Mediheal (South Korea)
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Sectional Purchase
Chapter 7 : Global K-Beauty Products by Type & Application (2020-2032)
-
7.1 Global K-Beauty Products Market Revenue Analysis (USD Million) by Type (2020-2024)
- 7.1.1 Sheet Masks
- 7.1.2 Toners
- 7.1.3 Essences
- 7.1.4 BB Creams
- 7.1.5 Serums
-
7.2 Global K-Beauty Products Market Revenue Analysis (USD Million) by Application (2020-2024)
- 7.2.1 Skincare
- 7.2.2 Makeup
- 7.2.3 Anti-Aging
- 7.2.4 Men’s Grooming
- 7.2.5 Acne Treatment
- 7.3 Global K-Beauty Products Market Revenue Analysis (USD Million) by Type (2024-2032)
- 7.4 Global K-Beauty Products Market Revenue Analysis (USD Million) by Application (2024-2032)
Chapter 8 : North America K-Beauty Products Market Breakdown by Country, Type & Application
- 8.1 North America K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 8.1.1 United States
- 8.1.2 Canada
-
8.2 North America K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 8.2.1 Sheet Masks
- 8.2.2 Toners
- 8.2.3 Essences
- 8.2.4 BB Creams
- 8.2.5 Serums
-
8.3 North America K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 8.3.1 Skincare
- 8.3.2 Makeup
- 8.3.3 Anti-Aging
- 8.3.4 Men’s Grooming
- 8.3.5 Acne Treatment
- 8.4 North America K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 8.5 North America K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 8.6 North America K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
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Sectional Purchase
Chapter 9 : LATAM K-Beauty Products Market Breakdown by Country, Type & Application
- 9.1 LATAM K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Chile
- 9.1.4 Mexico
- 9.1.5 Rest of LATAM
-
9.2 LATAM K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 9.2.1 Sheet Masks
- 9.2.2 Toners
- 9.2.3 Essences
- 9.2.4 BB Creams
- 9.2.5 Serums
-
9.3 LATAM K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 9.3.1 Skincare
- 9.3.2 Makeup
- 9.3.3 Anti-Aging
- 9.3.4 Men’s Grooming
- 9.3.5 Acne Treatment
- 9.4 LATAM K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 9.5 LATAM K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 9.6 LATAM K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 10 : West Europe K-Beauty Products Market Breakdown by Country, Type & Application
- 10.1 West Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 10.1.1 Germany
- 10.1.2 France
- 10.1.3 Benelux
- 10.1.4 Switzerland
- 10.1.5 Rest of West Europe
-
10.2 West Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 10.2.1 Sheet Masks
- 10.2.2 Toners
- 10.2.3 Essences
- 10.2.4 BB Creams
- 10.2.5 Serums
-
10.3 West Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 10.3.1 Skincare
- 10.3.2 Makeup
- 10.3.3 Anti-Aging
- 10.3.4 Men’s Grooming
- 10.3.5 Acne Treatment
- 10.4 West Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 10.5 West Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 10.6 West Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 11 : Central & Eastern Europe K-Beauty Products Market Breakdown by Country, Type & Application
- 11.1 Central & Eastern Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 11.1.1 Bulgaria
- 11.1.2 Poland
- 11.1.3 Hungary
- 11.1.4 Romania
- 11.1.5 Rest of CEE
-
11.2 Central & Eastern Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 11.2.1 Sheet Masks
- 11.2.2 Toners
- 11.2.3 Essences
- 11.2.4 BB Creams
- 11.2.5 Serums
-
11.3 Central & Eastern Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 11.3.1 Skincare
- 11.3.2 Makeup
- 11.3.3 Anti-Aging
- 11.3.4 Men’s Grooming
- 11.3.5 Acne Treatment
- 11.4 Central & Eastern Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 11.5 Central & Eastern Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 11.6 Central & Eastern Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 12 : Northern Europe K-Beauty Products Market Breakdown by Country, Type & Application
- 12.1 Northern Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 12.1.1 The United Kingdom
- 12.1.2 Sweden
- 12.1.3 Norway
- 12.1.4 Baltics
- 12.1.5 Ireland
- 12.1.6 Rest of Northern Europe
-
12.2 Northern Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 12.2.1 Sheet Masks
- 12.2.2 Toners
- 12.2.3 Essences
- 12.2.4 BB Creams
- 12.2.5 Serums
-
12.3 Northern Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 12.3.1 Skincare
- 12.3.2 Makeup
- 12.3.3 Anti-Aging
- 12.3.4 Men’s Grooming
- 12.3.5 Acne Treatment
- 12.4 Northern Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 12.5 Northern Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 12.6 Northern Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 13 : Southern Europe K-Beauty Products Market Breakdown by Country, Type & Application
- 13.1 Southern Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 13.1.1 Spain
- 13.1.2 Italy
- 13.1.3 Portugal
- 13.1.4 Greece
- 13.1.5 Rest of Southern Europe
-
13.2 Southern Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 13.2.1 Sheet Masks
- 13.2.2 Toners
- 13.2.3 Essences
- 13.2.4 BB Creams
- 13.2.5 Serums
-
13.3 Southern Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 13.3.1 Skincare
- 13.3.2 Makeup
- 13.3.3 Anti-Aging
- 13.3.4 Men’s Grooming
- 13.3.5 Acne Treatment
- 13.4 Southern Europe K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 13.5 Southern Europe K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 13.6 Southern Europe K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 14 : East Asia K-Beauty Products Market Breakdown by Country, Type & Application
- 14.1 East Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 14.1.1 China
- 14.1.2 Japan
- 14.1.3 South Korea
- 14.1.4 Taiwan
- 14.1.5 Others
-
14.2 East Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 14.2.1 Sheet Masks
- 14.2.2 Toners
- 14.2.3 Essences
- 14.2.4 BB Creams
- 14.2.5 Serums
-
14.3 East Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 14.3.1 Skincare
- 14.3.2 Makeup
- 14.3.3 Anti-Aging
- 14.3.4 Men’s Grooming
- 14.3.5 Acne Treatment
- 14.4 East Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 14.5 East Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 14.6 East Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 15 : Southeast Asia K-Beauty Products Market Breakdown by Country, Type & Application
- 15.1 Southeast Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 15.1.1 Vietnam
- 15.1.2 Singapore
- 15.1.3 Thailand
- 15.1.4 Malaysia
- 15.1.5 Indonesia
- 15.1.6 Philippines
- 15.1.7 Rest of SEA Countries
-
15.2 Southeast Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 15.2.1 Sheet Masks
- 15.2.2 Toners
- 15.2.3 Essences
- 15.2.4 BB Creams
- 15.2.5 Serums
-
15.3 Southeast Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 15.3.1 Skincare
- 15.3.2 Makeup
- 15.3.3 Anti-Aging
- 15.3.4 Men’s Grooming
- 15.3.5 Acne Treatment
- 15.4 Southeast Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 15.5 Southeast Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 15.6 Southeast Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 16 : South Asia K-Beauty Products Market Breakdown by Country, Type & Application
- 16.1 South Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 16.1.1 India
- 16.1.2 Bangladesh
- 16.1.3 Others
-
16.2 South Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 16.2.1 Sheet Masks
- 16.2.2 Toners
- 16.2.3 Essences
- 16.2.4 BB Creams
- 16.2.5 Serums
-
16.3 South Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 16.3.1 Skincare
- 16.3.2 Makeup
- 16.3.3 Anti-Aging
- 16.3.4 Men’s Grooming
- 16.3.5 Acne Treatment
- 16.4 South Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 16.5 South Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 16.6 South Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 17 : Central Asia K-Beauty Products Market Breakdown by Country, Type & Application
- 17.1 Central Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 17.1.1 Kazakhstan
- 17.1.2 Tajikistan
- 17.1.3 Others
-
17.2 Central Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 17.2.1 Sheet Masks
- 17.2.2 Toners
- 17.2.3 Essences
- 17.2.4 BB Creams
- 17.2.5 Serums
-
17.3 Central Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 17.3.1 Skincare
- 17.3.2 Makeup
- 17.3.3 Anti-Aging
- 17.3.4 Men’s Grooming
- 17.3.5 Acne Treatment
- 17.4 Central Asia K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 17.5 Central Asia K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 17.6 Central Asia K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 18 : Oceania K-Beauty Products Market Breakdown by Country, Type & Application
- 18.1 Oceania K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 18.1.1 Australia
- 18.1.2 New Zealand
- 18.1.3 Others
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18.2 Oceania K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 18.2.1 Sheet Masks
- 18.2.2 Toners
- 18.2.3 Essences
- 18.2.4 BB Creams
- 18.2.5 Serums
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18.3 Oceania K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 18.3.1 Skincare
- 18.3.2 Makeup
- 18.3.3 Anti-Aging
- 18.3.4 Men’s Grooming
- 18.3.5 Acne Treatment
- 18.4 Oceania K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 18.5 Oceania K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 18.6 Oceania K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 19 : MEA K-Beauty Products Market Breakdown by Country, Type & Application
- 19.1 MEA K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2020-2024]
- 19.1.1 Turkey
- 19.1.2 South Africa
- 19.1.3 Egypt
- 19.1.4 UAE
- 19.1.5 Saudi Arabia
- 19.1.6 Israel
- 19.1.7 Rest of MEA
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19.2 MEA K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2020-2024]
- 19.2.1 Sheet Masks
- 19.2.2 Toners
- 19.2.3 Essences
- 19.2.4 BB Creams
- 19.2.5 Serums
-
19.3 MEA K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2020-2024]
- 19.3.1 Skincare
- 19.3.2 Makeup
- 19.3.3 Anti-Aging
- 19.3.4 Men’s Grooming
- 19.3.5 Acne Treatment
- 19.4 MEA K-Beauty Products Market by Country (USD Million) & Sales Volume (Units) [2025-2032]
- 19.5 MEA K-Beauty Products Market by Type (USD Million) & Sales Volume (Units) [2025-2032]
- 19.6 MEA K-Beauty Products Market by Application (USD Million) & Sales Volume (Units) [2025-2032]
Chapter 20: Research Findings & Conclusion
- 20.1 Key Findings
- 20.2 Conclusion
Chapter 21: Methodology and Data Source
-
21.1 Research Methodology & Approach
- 21.1.1 Research Program/Design
- 21.1.2 Market Size Estimation
- 21.1.3 Market Breakdown and Data Triangulation
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21.2 Data Source
- 21.2.1 Secondary Sources
- 21.2.2 Primary Sources
Chapter 22: Appendix & Disclaimer
- 22.1 Acronyms & bibliography
- 22.2 Disclaimer
Frequently Asked Questions (FAQ):
The K-Beauty Products market may reach an estimated size of 28.7 Billion by 2032.
The K-Beauty Products Market is estimated to grow at a CAGR of 9.70%, currently pegged at 13.6 Billion.
Some of the prominent trends that are influencing and driving the growth of Global K-Beauty Products Market are Glass Skin, Minimalist Routines, Fermented Ingredients, Cruelty-free Labels
- Global Spread Of Korean Culture
- Demand For High-quality Skincare
- Trend-driven Formulations
As Industry players prepare to scale up, K-Beauty Products Market sees major concern such as Counterfeits, Saturated Market, Short Product Cycles.
Some of the opportunities that Analyst at HTF MI have identified in K-Beauty Products Market are:
- Western Market Penetration
- Influencer Marketing
- D2C E-commerce
K-Beauty Products Market identifies market share by players along with the concentration rate using CR4, CR8 Index to determine leading and emerging competitive players such as Amorepacific Corporation (South Korea), LG Household & Health Care (South Korea), Etude House (South Korea), Innisfree (South Korea), COSRX (South Korea), Dr. Jart+ (South Korea), Missha (South Korea), The Face Shop (South Korea), Banila Co (South Korea), Sulwhasoo (South Korea), Holika Holika (South Korea), TonyMoly (South Korea), Laneige (South Korea), Skinfood (South Korea), Clio Cosmetics (South Korea), Nature Republic (South Korea), Hera (South Korea), Peripera (South Korea), Neogen Dermalogy (South Korea), Mediheal (South Korea).
Research paper of Global K-Beauty Products Market shows that companies are making better progress than their supply chain peers –including suppliers, majorly in end-use applications such as Skincare, Makeup, Anti-Aging, Men’s Grooming, Acne Treatment.
The Global K-Beauty Products Market Study is segmented by Sheet Masks, Toners, Essences, BB Creams, Serums.
The Global K-Beauty Products Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA
Historical Year: 2020 - 2024; Base year: 2024; Forecast period: 2025 to 2032
K-beauty (Korean beauty) products are skincare and cosmetic items originating from South Korea, known for their multi-step routines, innovative ingredients, and focus on achieving radiant, “glass skin.” Popular products include BB creams, cushion compacts, sheet masks, ampoules, essence toners, and sleeping packs. Ingredients often include snail mucin, fermented extracts, ginseng, centella asiatica, and niacinamide. K-beauty emphasizes prevention, hydration, and gentle formulations over aggressive treatments. The market is propelled by global interest in Korean pop culture (K-pop, K-dramas), digital marketing, and influencer endorsements. Brands like Laneige, Innisfree, Etude House, and Dr. Jart+ dominate. K-beauty has influenced beauty routines globally, leading to the adoption of skincare layering, clean beauty standards, and product innovation trends like skinimalism and dermacosmetics. The category continues to expand through e-commerce, subscription boxes, and global retail partnerships.
