Industry Overview
The Hair Serum market is experiencing robust growth, projected to achieve a compound annual growth rate CAGR of 8.00% during the forecast period. Valued at 1.32 Billion, the market is expected to reach 2.44 Billion by 2033, with a year-on-year growth rate of 6.10%Hair Serum Market Size in (USD Billion) CAGR Growth Rate 8.00%
| Study Period | 2020-2033 |
| Market Size (2025): | 1.32 Billion |
| Market Size (2033): | 2.44 Billion |
| CAGR (2025 - 2033): | 8.00% |
| Fastest Growing Region | Asia‑Pacific |
| Dominating Region | Europe |
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The hair serum market comprises leave-in topical formulations designed to smooth frizz, enhance shine, protect against heat, and repair hair damage. Formulated with silicone blends, keratin, botanicals, oils, and UV filters, hair serums target consumers seeking salon-level results at home. Market growth is driven by product innovation, increased hair styling, climate protection concerns, and rising demand for premium personal care. Offerings span general smoothing, anti-frizz, color-protection, and scalp-health variants. Distribution channels include salons, online retailers, mass-market, and specialty beauty stores. Key regions include North America, Europe, and Asia-Pacific where beauty routines are prominent. Trends focus on clean-label formulations, minimalistic design, and multifunctional benefits. As consumers invest in comprehensive haircare routines, serums have become essential styling and protective products in the global hair cosmetics market.
Data Collection Method
Data triangulation is a method used to analyze markets by gathering and comparing information from multiple sources or utilizing different research approaches to examine the same topic. This technique involves integrating data from various sources, such as surveys, interviews, and industry reports, or combining both qualitative and quantitative methods. By employing data triangulation, researchers can cross-verify information, reduce biases, and achieve a more accurate and comprehensive understanding of market dynamics.Key Highlights of the Hair Serum
• The Hair Serum is growing at a CAGR of 8.00% during the forecasted period of 2025 to 2033• Year on Year growth for the market is 6.10%
• North America dominated the market share of 1.32 Billion in 2025
• Based on type, the market is bifurcated into Treatment serums,Styling serums,Natural/Organic,Silicone-based segment dominated the market share during the forecasted period
Market Segmentation
Segmentation by Type
- Treatment serums
- Styling serums
- Natural/Organic
- Silicone-based
Hair Serum Market Segmentation by Type
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Segmentation by Application
- Dandruff control
- Frizz reduction
- Hair fall prevention
- Shine enhancement
- Styling prep
Hair Serum Market Segmentation by Application
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This report also splits the market by region
Regions
- North America
- LATAM
- West Europe
- Central & Eastern Europe
- Northern Europe
- Southern Europe
- East Asia
- Southeast Asia
- South Asia
- Central Asia
- Oceania
- MEA
Fastest Growing Region
Asia‑Pacific
Dominating Region
Europe
![Europe dominates Hair Serum Market [2020 to 2025]](https://www.htfmarketinsights.com/assets_n/img/region/continent/europe_wn.png)
Regional Insights
The Hair Serum market exhibits significant regional variation, shaped by different economic conditions and consumer behaviors.- North America: High disposable incomes and a robust e-commerce sector are driving demand for premium and convenient products.
- Europe: A fragmented market where Western Europe emphasizes luxury and organic products, while Eastern Europe experiences rapid growth.
- Asia-Pacific: Urbanization and a growing middle class drive demand for both high-tech and affordable products, positioning the region as a fast-growing market.
- Latin America: Economic fluctuations make affordability a key factor, with Brazil and Mexico leading the way in market expansion.
- Middle East & Africa: Luxury products are prominent in the Gulf States, while Sub-Saharan Africa sees gradual market growth, influenced by local preferences.
Key Players
The companies highlighted in this profile were selected based on insights from primary experts and an evaluation of their market penetration, product offerings, and geographical reach:- L'Oréal (FR)
- Henkel (DE)
- Kao (JP)
- Unilever (UK)
- P&G (US)
- Dabur (IN)
- Himalaya (IN)
- Sunstar (JP)
- Colgate (US)
- Lionel (JP)
- Church & Dwight (US)
- Amway (MY)
- GSK (UK)
- Doctor Fresh (US)
- Function of Beauty (US)
- Prose (US)
- The Body Shop (UK)
- Nature's Co. (IN)
- Forest Essentials (IN)
Hair Serum Market Segmentation by Players
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Companies within the industry are increasingly concentrating on broadening their market presence through a variety of strategic initiatives. These include mergers and acquisitions, as well as green investments, particularly in underdeveloped regions. Such strategies are proving instrumental in enabling these companies to capture a larger share of the market. By consolidating resources and expanding their geographical footprint, they not only enhance their competitive edge but also contribute to sustainable development in emerging markets. This approach not only fosters growth but also aligns with global trends toward environmental responsibility and corporate sustainability.
Competitive Landscape
The competitive landscape is shaped by a mix of global leaders and regional players, with large companies like L'Oréal (FR),Henkel (DE),Kao (JP),Unilever (UK),P&G (US),Dabur (IN),Himalaya (IN),Sunstar (JP),Colgate (US),Lionel (JP),Church & Dwight (US),Amway (MY),GSK (UK),Doctor Fresh (US),Function of Beauty (US),Prose (US),The Body Shop (UK),Nature's Co. (IN),Forest Essentials (IN) dominating the market through their extensive resources, innovation, and established brand presence. However, emerging players are disrupting the market with niche products and innovative technologies, challenging the incumbents. Pricing strategies vary, with larger firms benefiting from economies of scale while smaller players offer value-added services or customization. Geographical reach is key, as global companies expand across regions, while regional firms focus on local markets. Strategic partnerships and mergers continue to reshape the landscape, and barriers to entry remain high due to capital requirements and regulatory hurdles.Get the full report to explore critical industry dynamics.
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Price Trend Analysis
Price trend analysis is the study of historical pricing data to identify patterns and predict future price movements. It provides businesses with insights into how prices for goods or services change over time due to factors like market demand, supply levels, economic conditions, and external influences such as inflation or raw material costs.This analysis is critical for businesses as it helps in developing effective pricing strategies. By understanding pricing trends, companies can adjust their prices to remain competitive while safeguarding their profit margins. For example, if a business anticipates a rise in material costs, it can adjust its pricing or production plan to mitigate the impact.
Price trend analysis is also essential for forecasting. It allows companies to predict future price fluctuations and plan accordingly, whether for purchasing, production, or sales strategies. This is particularly important for industries where price volatility is common, such as commodities or seasonal products.
Furthermore, analysing price trends offers valuable market insights. Businesses can gain a clearer view of consumer behaviour, competitor pricing tactics, and overall market health. This helps in making informed decisions about product positioning, promotions, and inventory management.
In short, price trend analysis is a crucial tool that enables businesses to remain agile, mitigate risks, and drive profitability.
Dynamics
Market dynamics refer to the forces that influence the supply and demand of products and services within a market. These forces include factors such as consumer preferences, technological advancements, regulatory changes, economic conditions, and competitive actions. Understanding market dynamics is crucial for businesses as it helps them anticipate changes, identify opportunities, and mitigate risks.By analyzing market dynamics, companies can better understand market trends, predict potential shifts, and develop strategic responses. This analysis enables businesses to align their product offerings, pricing strategies, and marketing efforts with evolving market conditions, ultimately leading to more informed decision-making and a stronger competitive position in the marketplace.
- Increasing Consumer Focus On Hair Care And Styling
- Rising Demand For Anti-frizz
- damage Repair
- and Growth-promoting Serums
- Growth Of Natural And Organic Ingredient Formulations
- Expansion Of Male Grooming Products
- Silicone-free and lightweight hair serums trending
- Incorporation of plant-based actives and vitamins increasing
- Multi-functional serums with heat protection and UV filters emerging
- Vegan and cruelty-free certifications gaining popularity
- Partnering With Salons And Beauty Retailers For Product Launches
- Licensing Proprietary Hair Care Formulations
- Offering Subscription And Sample Box Models
- Collaborating With Social Media Influencers
- Regulatory Restrictions On Cosmetic Ingredients
- High Competition With Many Brands
- Consumer Skepticism On Efficacy Claims
- Need For Continuous Innovation To Retain Interest
Regional Analysis
- North America and Europe lead; Asia-Pacific fastest-growing with strong adoption of clean-beauty trends.
Market Entropy
- In July 2025, L’Oréal introduced a vegan hair serum with heat protection and scalp soothing benefits, while The Ordinary expanded its hair care line with peptide-enriched serums targeting hair thinning and damage.
Merger & Acquisition
- In May 2025, Estée Lauder acquired SerumLabs, a premium haircare startup known for bioactive peptide and vitamin-infused hair serums targeting thickness and scalp wellness, complementing its luxury salon brand range.
Regulatory Landscape
- Safety and formulation claims are regulated; increasing scrutiny of “naturals” and allergens.
Patent Analysis
- Formulation patents focus on scalp-targeting actives, low-viscosity delivery matrices, and multi-benefit serums.
Investment and Funding Scenario
- Investments center on D2C personalization brands and influencer-marketing led launches.
Research Process
The research process is a systematic approach to gathering and analyzing information in order to address specific questions or hypotheses. It typically begins with identifying a problem or research question that needs exploration. Once the question is defined, researchers review existing literature to gain a deeper understanding of the subject and identify gaps that need addressing.Next, researchers develop a research plan or methodology, outlining how data will be collected and analyzed. This may involve choosing between qualitative, quantitative, or mixed methods depending on the nature of the research. Data collection methods can include surveys, experiments, observations, or secondary data analysis.
Once data is collected, the next step is analyzing the information using appropriate tools or techniques, such as statistical software for quantitative data or thematic analysis for qualitative data. This analysis helps draw conclusions and identify patterns relevant to the research question.
Finally, the findings are interpreted and communicated through reports, presentations, or publications. The results are often compared against the initial hypotheses, and limitations or further areas of study are highlighted. This structured process ensures that research is rigorous, transparent, and reliable, contributing valuable insights to the field of study.
|
Report Features |
Details |
|
Base Year |
2025 |
|
Based Year Market Size (2025) |
1.32 Billion |
|
Historical Period Market Size (2020) |
1.20 Billion |
|
CAGR (2025 to 2033) |
8.00% |
|
Forecast Period |
2025 to 2033 |
|
Forecasted Period Market Size (2033) |
2.44 Billion |
|
Scope of the Report |
Treatment serums,Styling serums,Natural/Organic,Silicone-based, Dandruff control,Frizz reduction,Hair fall prevention,Shine enhancement,Styling prep |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and MEA |
|
Year on Year Growth |
6.10% |
|
Companies Covered |
L'Oréal (FR),Henkel (DE),Kao (JP),Unilever (UK),P&G (US),Dabur (IN),Himalaya (IN),Sunstar (JP),Colgate (US),Lionel (JP),Church & Dwight (US),Amway (MY),GSK (UK),Doctor Fresh (US),Function of Beauty (US),Prose (US),The Body Shop (UK),Nature's Co. (IN),Forest Essentials (IN) |
|
Customization Scope |
15% Free Customization (For EG) |
|
Delivery Format |
PDF and Excel through Email |
Hair Serum - Table of Contents
Chapter 1: Market Preface
- 1.1 Global Hair Serum Market Landscape
- 1.2 Scope of the Study
- 1.3 Relevant Findings & Stakeholder Advantages
Chapter 2: Strategic Overview
- 2.1 Global Hair Serum Market Outlook
- 2.2 Total Addressable Market versus Serviceable Market
- 2.3 Market Rivalry Projection
Chapter 3 : Global Hair Serum Market Business Environment & Changing Dynamics
-
3.1 Growth Drivers
- 3.1.1 Increasing consumer focus on hair care and styling
- 3.1.2 Rising demand for anti-frizz
- 3.1.3 damage repair
- 3.1.4 and growth-promoting serums
- 3.1.5 Growth of natural and organic ingredient formulations
- 3.1.6 Expansion of male grooming products
-
3.2 Available Opportunities
- 3.2.1 Partnering with salons and beauty retailers for product launches
- 3.2.2 Licensing proprietary hair care formulations
- 3.2.3 Offering subscription and sample box models
- 3.2.4 Collaborating with so
-
3.3 Influencing Trends
- 3.3.1 Silicone-free and lightweight hair serums trending
- 3.3.2 Incorporation of plant-based actives and vitamins increasing
- 3.3.3 Multi-functional serums with heat protection and UV filters eme
-
3.4 Challenges
- 3.4.1 Regulatory restrictions on cosmetic ingredients
- 3.4.2 High competition with many brands
- 3.4.3 Consumer skepticism on efficacy claims
- 3.4.4 Need for continuous innovation to retain interest
- 3.4.5 Pric
- 3.5 Regional Dynamics
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Sectional Purchase
Chapter 4 : Global Hair Serum Industry Factors Assessment
- 4.1 Current Scenario
- 4.2 PEST Analysis
- 4.3 Business Environment - PORTER 5-Forces Analysis
- 4.3.1 Supplier Leverage
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of Substitutes
- 4.3.4 Threat from New Entrant
- 4.3.5 Market Competition Level
- 4.4 Roadmap of Hair Serum Market
- 4.5 Impact of Macro-Economic Factors
- 4.6 Market Entry Strategies
- 4.7 Political and Regulatory Landscape
- 4.8 Supply Chain Analysis
- 4.9 Impact of Tariff War
Chapter 5: Hair Serum : Competition Benchmarking & Performance Evaluation
- 5.1 Global Hair Serum Market Concentration Ratio
- 5.1.1 CR4, CR8 and HH Index
- 5.1.2 % Market Share - Top 3
- 5.1.3 Market Holding by Top 5
- 5.2 Market Position of Manufacturers by Hair Serum Revenue 2025
- 5.3 Global Hair Serum Sales Volume by Manufacturers (2025)
- 5.4 BCG Matrix
- 5.4 Market Entropy
- 5.5 Strategic Group Analysis
- 5.6 5C’s Analysis
Chapter 6: Global Hair Serum Market: Company Profiles
- 6.1 L'Oréal (FR)
- 6.1.1 L'Oréal (FR) Company Overview
- 6.1.2 L'Oréal (FR) Product/Service Portfolio & Specifications
- 6.1.3 L'Oréal (FR) Key Financial Metrics
- 6.1.4 L'Oréal (FR) SWOT Analysis
- 6.1.5 L'Oréal (FR) Development Activities
- 6.2 Henkel (DE)
- 6.3 Kao (JP)
- 6.4 Unilever (UK)
- 6.5 P&G (US)
- 6.6 Dabur (IN)
- 6.7 Himalaya (IN)
- 6.8 Sunstar (JP)
- 6.9 Colgate (US)
- 6.10 Lionel (JP)
- 6.11 Church & Dwight (US)
- 6.12 Amway (MY)
- 6.13 GSK (UK)
- 6.14 Doctor Fresh (US)
- 6.15 Function Of Beauty (US)
- 6.16 Prose (US)
- 6.17 The Body Shop (UK)
- 6.18 Nature's Co. (IN)
- 6.19 Forest Essentials (IN)
- 6.20 Schwarzkopf (DE)
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Sectional Purchase
Chapter 7 : Global Hair Serum by Type & Application (2020-2033)
-
7.1 Global Hair Serum Market Revenue Analysis (USD Million) by Type (2020-2025)
- 7.1.1 Treatment Serums
- 7.1.2 Styling Serums
- 7.1.3 Natural/Organic
- 7.1.4 Silicone-based
- 7.1.5 Scalp Serums
-
7.2 Global Hair Serum Market Revenue Analysis (USD Million) by Application (2020-2025)
- 7.2.1 Dandruff Control
- 7.2.2 Frizz Reduction
- 7.2.3 Hair Fall Prevention
- 7.2.4 Shine Enhancement
- 7.2.5 Styling Prep
- 7.3 Global Hair Serum Market Revenue Analysis (USD Million) by Type (2025-2033)
- 7.4 Global Hair Serum Market Revenue Analysis (USD Million) by Application (2025-2033)
Chapter 8 : North America Hair Serum Market Breakdown by Country, Type & Application
- 8.1 North America Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 8.1.1 United States
- 8.1.2 Canada
-
8.2 North America Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 8.2.1 Treatment Serums
- 8.2.2 Styling Serums
- 8.2.3 Natural/Organic
- 8.2.4 Silicone-based
- 8.2.5 Scalp Serums
-
8.3 North America Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 8.3.1 Dandruff Control
- 8.3.2 Frizz Reduction
- 8.3.3 Hair Fall Prevention
- 8.3.4 Shine Enhancement
- 8.3.5 Styling Prep
- 8.4 North America Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 8.5 North America Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 8.6 North America Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
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Sectional Purchase
Chapter 9 : LATAM Hair Serum Market Breakdown by Country, Type & Application
- 9.1 LATAM Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Chile
- 9.1.4 Mexico
- 9.1.5 Rest of LATAM
-
9.2 LATAM Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 9.2.1 Treatment Serums
- 9.2.2 Styling Serums
- 9.2.3 Natural/Organic
- 9.2.4 Silicone-based
- 9.2.5 Scalp Serums
-
9.3 LATAM Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 9.3.1 Dandruff Control
- 9.3.2 Frizz Reduction
- 9.3.3 Hair Fall Prevention
- 9.3.4 Shine Enhancement
- 9.3.5 Styling Prep
- 9.4 LATAM Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 9.5 LATAM Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 9.6 LATAM Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 10 : West Europe Hair Serum Market Breakdown by Country, Type & Application
- 10.1 West Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 10.1.1 Germany
- 10.1.2 France
- 10.1.3 Benelux
- 10.1.4 Switzerland
- 10.1.5 Rest of West Europe
-
10.2 West Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 10.2.1 Treatment Serums
- 10.2.2 Styling Serums
- 10.2.3 Natural/Organic
- 10.2.4 Silicone-based
- 10.2.5 Scalp Serums
-
10.3 West Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 10.3.1 Dandruff Control
- 10.3.2 Frizz Reduction
- 10.3.3 Hair Fall Prevention
- 10.3.4 Shine Enhancement
- 10.3.5 Styling Prep
- 10.4 West Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 10.5 West Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 10.6 West Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 11 : Central & Eastern Europe Hair Serum Market Breakdown by Country, Type & Application
- 11.1 Central & Eastern Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 11.1.1 Bulgaria
- 11.1.2 Poland
- 11.1.3 Hungary
- 11.1.4 Romania
- 11.1.5 Rest of CEE
-
11.2 Central & Eastern Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 11.2.1 Treatment Serums
- 11.2.2 Styling Serums
- 11.2.3 Natural/Organic
- 11.2.4 Silicone-based
- 11.2.5 Scalp Serums
-
11.3 Central & Eastern Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 11.3.1 Dandruff Control
- 11.3.2 Frizz Reduction
- 11.3.3 Hair Fall Prevention
- 11.3.4 Shine Enhancement
- 11.3.5 Styling Prep
- 11.4 Central & Eastern Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 11.5 Central & Eastern Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 11.6 Central & Eastern Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 12 : Northern Europe Hair Serum Market Breakdown by Country, Type & Application
- 12.1 Northern Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 12.1.1 The United Kingdom
- 12.1.2 Sweden
- 12.1.3 Norway
- 12.1.4 Baltics
- 12.1.5 Ireland
- 12.1.6 Rest of Northern Europe
-
12.2 Northern Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 12.2.1 Treatment Serums
- 12.2.2 Styling Serums
- 12.2.3 Natural/Organic
- 12.2.4 Silicone-based
- 12.2.5 Scalp Serums
-
12.3 Northern Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 12.3.1 Dandruff Control
- 12.3.2 Frizz Reduction
- 12.3.3 Hair Fall Prevention
- 12.3.4 Shine Enhancement
- 12.3.5 Styling Prep
- 12.4 Northern Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 12.5 Northern Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 12.6 Northern Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 13 : Southern Europe Hair Serum Market Breakdown by Country, Type & Application
- 13.1 Southern Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 13.1.1 Spain
- 13.1.2 Italy
- 13.1.3 Portugal
- 13.1.4 Greece
- 13.1.5 Rest of Southern Europe
-
13.2 Southern Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 13.2.1 Treatment Serums
- 13.2.2 Styling Serums
- 13.2.3 Natural/Organic
- 13.2.4 Silicone-based
- 13.2.5 Scalp Serums
-
13.3 Southern Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 13.3.1 Dandruff Control
- 13.3.2 Frizz Reduction
- 13.3.3 Hair Fall Prevention
- 13.3.4 Shine Enhancement
- 13.3.5 Styling Prep
- 13.4 Southern Europe Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 13.5 Southern Europe Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 13.6 Southern Europe Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 14 : East Asia Hair Serum Market Breakdown by Country, Type & Application
- 14.1 East Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 14.1.1 China
- 14.1.2 Japan
- 14.1.3 South Korea
- 14.1.4 Taiwan
- 14.1.5 Others
-
14.2 East Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 14.2.1 Treatment Serums
- 14.2.2 Styling Serums
- 14.2.3 Natural/Organic
- 14.2.4 Silicone-based
- 14.2.5 Scalp Serums
-
14.3 East Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 14.3.1 Dandruff Control
- 14.3.2 Frizz Reduction
- 14.3.3 Hair Fall Prevention
- 14.3.4 Shine Enhancement
- 14.3.5 Styling Prep
- 14.4 East Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 14.5 East Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 14.6 East Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 15 : Southeast Asia Hair Serum Market Breakdown by Country, Type & Application
- 15.1 Southeast Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 15.1.1 Vietnam
- 15.1.2 Singapore
- 15.1.3 Thailand
- 15.1.4 Malaysia
- 15.1.5 Indonesia
- 15.1.6 Philippines
- 15.1.7 Rest of SEA Countries
-
15.2 Southeast Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 15.2.1 Treatment Serums
- 15.2.2 Styling Serums
- 15.2.3 Natural/Organic
- 15.2.4 Silicone-based
- 15.2.5 Scalp Serums
-
15.3 Southeast Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 15.3.1 Dandruff Control
- 15.3.2 Frizz Reduction
- 15.3.3 Hair Fall Prevention
- 15.3.4 Shine Enhancement
- 15.3.5 Styling Prep
- 15.4 Southeast Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 15.5 Southeast Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 15.6 Southeast Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 16 : South Asia Hair Serum Market Breakdown by Country, Type & Application
- 16.1 South Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 16.1.1 India
- 16.1.2 Bangladesh
- 16.1.3 Others
-
16.2 South Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 16.2.1 Treatment Serums
- 16.2.2 Styling Serums
- 16.2.3 Natural/Organic
- 16.2.4 Silicone-based
- 16.2.5 Scalp Serums
-
16.3 South Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 16.3.1 Dandruff Control
- 16.3.2 Frizz Reduction
- 16.3.3 Hair Fall Prevention
- 16.3.4 Shine Enhancement
- 16.3.5 Styling Prep
- 16.4 South Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 16.5 South Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 16.6 South Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 17 : Central Asia Hair Serum Market Breakdown by Country, Type & Application
- 17.1 Central Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 17.1.1 Kazakhstan
- 17.1.2 Tajikistan
- 17.1.3 Others
-
17.2 Central Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 17.2.1 Treatment Serums
- 17.2.2 Styling Serums
- 17.2.3 Natural/Organic
- 17.2.4 Silicone-based
- 17.2.5 Scalp Serums
-
17.3 Central Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 17.3.1 Dandruff Control
- 17.3.2 Frizz Reduction
- 17.3.3 Hair Fall Prevention
- 17.3.4 Shine Enhancement
- 17.3.5 Styling Prep
- 17.4 Central Asia Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 17.5 Central Asia Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 17.6 Central Asia Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 18 : Oceania Hair Serum Market Breakdown by Country, Type & Application
- 18.1 Oceania Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 18.1.1 Australia
- 18.1.2 New Zealand
- 18.1.3 Others
-
18.2 Oceania Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 18.2.1 Treatment Serums
- 18.2.2 Styling Serums
- 18.2.3 Natural/Organic
- 18.2.4 Silicone-based
- 18.2.5 Scalp Serums
-
18.3 Oceania Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 18.3.1 Dandruff Control
- 18.3.2 Frizz Reduction
- 18.3.3 Hair Fall Prevention
- 18.3.4 Shine Enhancement
- 18.3.5 Styling Prep
- 18.4 Oceania Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 18.5 Oceania Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 18.6 Oceania Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 19 : MEA Hair Serum Market Breakdown by Country, Type & Application
- 19.1 MEA Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2020-2025]
- 19.1.1 Turkey
- 19.1.2 South Africa
- 19.1.3 Egypt
- 19.1.4 UAE
- 19.1.5 Saudi Arabia
- 19.1.6 Israel
- 19.1.7 Rest of MEA
-
19.2 MEA Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2020-2025]
- 19.2.1 Treatment Serums
- 19.2.2 Styling Serums
- 19.2.3 Natural/Organic
- 19.2.4 Silicone-based
- 19.2.5 Scalp Serums
-
19.3 MEA Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2020-2025]
- 19.3.1 Dandruff Control
- 19.3.2 Frizz Reduction
- 19.3.3 Hair Fall Prevention
- 19.3.4 Shine Enhancement
- 19.3.5 Styling Prep
- 19.4 MEA Hair Serum Market by Country (USD Million) & Sales Volume (Units) [2026-2033]
- 19.5 MEA Hair Serum Market by Type (USD Million) & Sales Volume (Units) [2026-2033]
- 19.6 MEA Hair Serum Market by Application (USD Million) & Sales Volume (Units) [2026-2033]
Chapter 20: Research Findings & Conclusion
- 20.1 Key Findings
- 20.2 Conclusion
Chapter 21: Methodology and Data Source
-
21.1 Research Methodology & Approach
- 21.1.1 Research Program/Design
- 21.1.2 Market Size Estimation
- 21.1.3 Market Breakdown and Data Triangulation
-
21.2 Data Source
- 21.2.1 Secondary Sources
- 21.2.2 Primary Sources
Chapter 22: Appendix & Disclaimer
- 22.1 Acronyms & bibliography
- 22.2 Disclaimer
Frequently Asked Questions (FAQ):
The Global Hair Serum market size surpassed 1.32 Billion in 2025 and will expand at a CAGR of 8.00% between 2025 and 2033.
The Hair Serum Market is predicted to grow at a CAGR of 8.00%.
The changing dynamics and trends such as Silicone-free And Lightweight Hair Serums Trending,Incorporation Of Plant-based Actives And Vitamins Increasing,Multi-functional Serums With Heat Protection And UV Filters Emerging,Vegan And Cruelty-free Certifications Gaining Popularity,Online Influencer Marketing And Tutorial Videos Piloted are seen as major Game Changer in Global Hair Serum Market.
The leaders in the Global Hair Serum Market such as L'Oréal (FR),Henkel (DE),Kao (JP),Unilever (UK),P&G (US),Dabur (IN),Himalaya (IN),Sunstar (JP),Colgate (US),Lionel (JP),Church & Dwight (US),Amway (MY),GSK (UK),Doctor Fresh (US),Function of Beauty (US),Prose (US),The Body Shop (UK),Nature's Co. (IN),Forest Essentials (IN),Schwarzkopf (DE) are targeting innovative and differentiated growth drivers some of them are Increasing Consumer Focus On Hair Care And Styling,Rising Demand For Anti-frizz,damage Repair,and Growth-promoting Serums,Growth Of Natural And Organic Ingredient Formulations,Expansion Of Male Grooming Products,Rising Influence Of Social Media And Celebrity Endorsements
Business transformation in Hair Serum Market has taken hold due to the confluence of several important triggers, some of them are Regulatory Restrictions On Cosmetic Ingredients,High Competition With Many Brands,Consumer Skepticism On Efficacy Claims,Need For Continuous Innovation To Retain Interest,Price Sensitivity In Emerging Markets.
Some of the opportunities that Analyst at HTF MI have identified in Hair Serum Market are:
- Partnering With Salons And Beauty Retailers For Product Launches
- Licensing Proprietary Hair Care Formulations
- Offering Subscription And Sample Box Models
- Collaborating With Social Media Influencers
- Exporting Natural And Organic Serums To Health-conscious Markets
L'Oréal (FR),Henkel (DE),Kao (JP),Unilever (UK),P&G (US),Dabur (IN),Himalaya (IN),Sunstar (JP),Colgate (US),Lionel (JP),Church & Dwight (US),Amway (MY),GSK (UK),Doctor Fresh (US),Function of Beauty (US),Prose (US),The Body Shop (UK),Nature's Co. (IN),Forest Essentials (IN),Schwarzkopf (DE) etc are the main players listed in the Global Hair Serum Market Study.
The Global Hair Serum Market Study is Broken down by applications such as Dandruff control,Frizz reduction,Hair fall prevention,Shine enhancement,Styling prep.
The Global Hair Serum Market Study is segmented by Treatment serums,Styling serums,Natural/Organic,Silicone-based,Scalp serums.
The Global Hair Serum Market Study includes regional breakdown as North America, LATAM, West Europe,Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA
Historical Year: 2020 - 2025; Base year: 2025; Forecast period: 2025 to 2033
The hair serum market comprises leave-in topical formulations designed to smooth frizz, enhance shine, protect against heat, and repair hair damage. Formulated with silicone blends, keratin, botanicals, oils, and UV filters, hair serums target consumers seeking salon-level results at home. Market growth is driven by product innovation, increased hair styling, climate protection concerns, and rising demand for premium personal care. Offerings span general smoothing, anti-frizz, color-protection, and scalp-health variants. Distribution channels include salons, online retailers, mass-market, and specialty beauty stores. Key regions include North America, Europe, and Asia-Pacific where beauty routines are prominent. Trends focus on clean-label formulations, minimalistic design, and multifunctional benefits. As consumers invest in comprehensive haircare routines, serums have become essential styling and protective products in the global hair cosmetics market.
